I designed 13 new bar menus for the world's largest cruise ship. There's way more than just pina coladas.

In:
25 Jan 2024

A cool drink in your hand on Royal Caribbean's Icon of the Seas can offer much more than a stereotypical cocktail.

Alexandra Palmeri designed many of the new drink menus on Icon of the Seas

Most people think of a pina colada, rum and coke, or margarita when you envision themselves on a cruise ship.  While Royal Caribbean still offers those staples, they wanted to give passengers more choices and opportunities to find a new favorite.

Icon of the Seas has 13 brand new bars and lounges that are new to the fleet, and they created over 100 new cocktails. Sixty-five of them have alcohol.  

Read more: Icon of the Seas restaurant and dining guide

Alexandra Palmeri is Royal Caribbean's Corporate Manager of Beverage Operations, and she helped come up with 13 new bar menus just for Icon of the Seas.

Pouring drinks

To put that in perspective, when Wonder of the Seas launched, there was only one new bar menu.

The process is methodical, but also quite fun, "We go venue by venue to start, because you really have to hone in and think about what your experience wants to be on each menu."

Rye and Bean

As an example, the Rye and Bean is a coffee-based bar, so Alex and her team started off with 20-25 drinks that they tasted and whittled it down to the ten that made the final menu.

"And then what we did afterwards was took a step back and made everything together. So every single cocktail with every single menu, all the menus created, so you look at it visually and say, okay, we really have a full variety across the entire ship."

How do they come up with a new drink?

Cocktails

It's not easy to come up with a new cocktail that will be just as good as traditional favorites.  

Drink menus need to balance what's popular versus what the team thinks will bring something different to make it all stand out.

Alex thinks the theme of the bar plays a big role in choosing which drinks work for that venue, "For example, Hideaway Bar is an outside, adults-only venue. We wanted to lean more into champagne based cocktails."

"Every cocktail on that menu has some bubbles in it and something that's easy to drink. You're sitting by the pool, you want to lounge all day. So low ABV really played a huge part into it."

Swim and Tonic

Essentially, the location of the guest factors into the drink menu that the Food & Beverage team concocts so that it fits the vibe.

In creating new drinks, the process is very much based on trial and error. There's a panel at Royal Caribbean headquarters that sample the new drinks, "for some of these drinks, the first time we've tried them, they were a home run."

Hideaway drink menu

Other drinks take longer to get just right. In the case of the "Oh Mai Gawd" cocktail from The Hideaway neighborhood, Alex recalls it took the team 20 times before it was good, "sometimes it really takes that much to really get a perfect cocktail, but that's what's needed. It really makes sure you have holistically what's going to work for everybody."

You might also be wondering how the team chooses one liquor over another, and Alex said it's based on balancing taste and cost, "If we like the way it tastes in both separate ones, we'll see what the cost looks like and then make a decision from there."

Bubbles

Bubbles

Speaking of champagne, Royal Caribbean added a new champagne window on Icon of the Seas that leans into the increased popularity of the bubbly stuff.

Bubbles is located in the Central Park neighborhood, and it only serves champagne. Alex calls it a fun concept, "You want to go grab a glass of champagne as you're walking through Central Park. It really creates kind of a whole experience."

In thinking about Bubbles, her team came up with a drink called, "Garden Breeze", and Alex compares it to a passion fruit mojito.

Beyond the pina colada

Cocktails

With 13 new bar menus, there's going to be lots of new drinks to try on Icon of the Seas, and I was curious which drinks Alex recommended to try for someone who wants to branch out.

One trend Royal Caribbean is leaning into is bitters, and as a result, you'll find more bitter than sweet drinks to try.

icon-lous-2

Ed Eiswirth, Royal Caribbean Director of Beverage Operations, recommends the Jazzy Sass cocktail from Lou's Jazz 'n Blues as something different.

Alex liked many of the coffee drinks from the Rye & Bean bar in the Aquadome.

Zero proof drinks

Hideaway drink menu

One other trend that Royal Caribbean has embraced is the zero proof menu, which features drinks without any alcohol in them.

There's an entire bar in Surfside that features drinks that kids can enjoy too, and it's not just deconstructed alcoholic beverages.

"When you start with alcohol and you start to deconstruct it, it becomes a lot more challenging to create a non-alcoholic mocktail. So we started from the mocktail perspective and then built it built it up that way," Alex explained.

Royal Caribbean's clever idea using AI to get help on the world's largest cruise ship

In:
24 Jan 2024

There is an AI-based chatbot that is available onboard Icon of the Seas

Icon-Chat-Bot-Hero

Before launching it on Icon, the Royal Caribbean team tested it onboard Wonder of the Seas

"One of our strategies is to not introduce new technologies onto a new ship, so we try to test it on a ship that's already up and running," remarked Jay Schneider, Chief Product Innovation Officer for Royal Caribbean. 

Icon of the Seas in Miami

This is rather common. Before launching anything new, it'll often be tested on a single ship. Not only does this help the company receive feedback, but it is easier for them to make any tweaks. 

For instance, Royal Caribbean tested out their new menus onboard Symphony of the Seas before implementing them fleetwide in early 2023. 

guest-services

With a maximum passenger capacity of 7,600, the AI bot is meant to help reduce the lengthy Guest Services line. Instead, you can ask the bot simple questions or even be connected to an actual agent from anywhere onboard. 

According to Schneider, the new chat system "works beautifully." 

Read more: First look Inside the World's Biggest Cruise Marvel, Royal Caribbean's Icon of the Seas

How does it work?

Icon-Chat-1

Rather than having to wait in line at Guest Services, passengers onboard the world's largest cruise ship can ask an AI bot in the Royal Caribbean app certain questions like "What can my SeaPass do?" and "How do I access Wi-Fi?" 

It will also tell you how much the drink package costs, as well as help you add a registered user to your account and opt out of gratuities.

Read more: Royal Caribbean has a $100,000 cup on its new cruise ship that includes a lifetime drink package

Icon-Chat-2

There's also something called "Human in the Loop," which helps connect you to an actual agent, without having to physically visit Guest Services. 

"Being able to text someone from your pool deck chair or your swim-up bar seat is where we'd much rather you be [on vacation]," said Schneider. 

Icon-Chat-3

Both functions can be accessed through the Royal Caribbean app's chat function. Note that guests must be 13 years of age or older to gain access to this feature. 

Of course, if there's an emergency, you should not waste time on the app waiting to chat with someone. Instead, you should call the ship's emergency number immediately. 

AI has been beneficial for Royal Caribbean in numerous ways

Sorrento's on Icon

There's no denying that ship development is fascinating; however, that's not the only facet of the company that AI has been helpful in. AI has helped Royal in the revenue space, pricing space, and revenue tracking space.

"The other area...for us is food waste," said Schneider.

"We have a very specific...waste program that is all about using a combination of really great hard work from our [food and beverage] staff, as well as AI and technology to reduce the amount of waste from a food perspective." 

Read more: Icon of the Seas restaurant and dining guide

icon-windjammer

With this new program, Royal can see what's been produced, consumed, wasted, and even repurposed. It helps give better data to the chefs, so they can understand how to make adjustments for the next production. 

They even created a new food & beverage position to help lead the project of control. 

All the food produced for the Windjammer will be weighed and then measured by the user-friendly app. It's also weighed after any given service to see how much of each item was consumed. 

main-dining-room-icon

There were certain apps already on the market, but nothing that Royal Caribbean needed, so they produced the app in-house. 

This is a step in the company's goal of reducing food waste across the fleet by 50% by 2025. 

Read more: Guide to Royal Caribbean's Windjammer Cafe buffet

Royal Caribbean CEO: "We built the biggest, baddest ship on the planet"

In:
23 Jan 2024

Royal Caribbean is celebrating the launch of its newest cruise ship with a naming ceremony in Miami today, and this new ship is a big deal.

Icon of the Seas in CocoCay

Icon of the Seas’ naming ceremony today cements her position as the newest, biggest cruise ship in the world.

After a three-day media cruise, she will take part in a traditional christening, a ceremony attended by key figures and celebrities.

Every detail of the ship just proves what a huge milestone icon of the seas represents.

From record sales to choosing an icon to name her, to all-new neighborhoods, Royal Caribbean has a lot to be proud of.

Not only is Icon of the Seas a brand-new ship—and the current largest in the world—she also is the first in a completely new class of Royal Caribbean ships.

Icon entered the scene unapologetically

Michael Bayley and Jason Liberty

Icon of the Seas is no small feat, and Royal Caribbean is incredibly proud.

“We built the biggest, baddest ship on the planet,” Jason Liberty, Royal Caribbean Group CEO said. “that in itself is a crown jewel for marketing.”

At a briefing session on Icon of the Seas, he shared that he remembers days when the group had to really work with television stations just to get content.

But now, news stations are “lined up around the corner begging [to be able to] come onto the ship and host.”

Icon of the Seas sailing into Miami

Once news broke about the size and innovation of Icon of the Seas, the response was instantaneous.

The huge ship has pushed the boundaries of cruise ships, from her cutting-edge design to pure size, with a total of eight neighborhoods.

A ship that has been seven years in the making,  Icon of the Seas is a whole new class of ship that seeks to reach new demographics.

Icon of the Seas sailing

Michael Bayley, Royal Caribbean International President and CEO, said that the high demand for the ship proves that the new features and spaces are just right for the customer market.

“The demand we’ve seen for Icon has just been unbelievable,” Bayley said.

In addition to the multitude of news stories and chatter of digital conversation about  Icon of the Seas, sales for the ship have been off-the-charts.

Icon of the Seas’ bookings so far have performed better than any other cruise ship launch.

Bookings for the maiden voyage embarking on January 27th sold out in under 24 hours.

Celebrating Icon

On January 10th, Icon entered her home port in Miami, Florida for the first time in an unapologetic celebration.

Michael Bayley said that the music blasting from the side of the ship came from $100,000 worth of speakers.

“We really woke up Miami,” he said, and that’s not an understatement.

Icon arrives in Miami

A total of 17 formal complaints were filed with the county by Miami residents who were woken up by the noise of  Icon of the Seas entering the harbor.

From its first appearance, it became clear that  Icon of the Seas would be an incredible hit.

Choosing the right icon for Icon

Messi with Michael Bayley

 Icon of the Seas has been hosting a media preview cruise for the past three days, but today she will have her christening in Miami, Florida.

This exclusive naming ceremony is part of a longtime maritime tradition and will be attended by Icon Lionel Messi, one of the most famous soccer players of all time.

In a position similar to the ship’s godmother, Messi will serve as the icon and representative of  Icon of the Seas.

Messi will name and bestow safekeeping onto the new ship, her crew, and the millions of families who will create memories onboard.

Like  Icon of the Seas, Lionel Messi has built a career changing the status quo through his unmatched skills. He is one of the most well-known soccer players today, having made a name for himself as a top goal scorer with FC Barcelona.

Many call Messi one of the best soccer players of all time.

Lionel Messi

Jason Liberty, Royal Caribbean Group CEO, said he first thought it was a prank when he got the call that they might be able to get the athlete onboard. “but it actually got quite serious.”

Messi has been very tuned into the process, focused on the brand and partnerships with the team.

Jason Liberty said that Messi is more than just an incredible athlete: “he’s an incredible human being.”

He also represents the ship’s focus on family.

“Not only is he going out and being the best soccer player in the world, but above that is family.”

Both the brand and the ship are about family, liberty emphasized.

Messi not only represents the ship’s excellence and fame but also the backbone of it all: family.

Icon is all about making young families happy

surfside-icon-23

 Icon of the Seas includes a new neighborhood dedicated to families with children under six.

Surfside neighborhood replaces what was the Boardwalk on Oasis Class ships and has a vibrant design with an arcade, kids splash zone, aft pool, carousel, and both complimentary and specialty venues.

Royal Caribbean International President and CEO Michael Bayley explained that the cruise line intentionally wanted to include young families in this design.

surfside-icon-7

Because children under six don’t have to go to school, young families can (and do) travel all year round with Royal Caribbean.

When Royal Caribbean saw that a high number of young families travel on their cruise ships, they realized that they weren’t doing enough to serve that demographic.

So in the building of Icon, the cruise line put a lot of energy into intentionally creating Surfside.

“It makes a lot of commercial business sense, but more importantly, it makes our young families really happy,” Bayley said.

How do you keep pushing the boundaries on new ships?

Pearl

Icon is the most innovative cruise ship in the world, so how can the cruise line keep pushing the boundaries on new ships?

Royal Caribbean has a history of over five decades working to improve and innovate every day.

Jason Liberty, Royal Caribbean Group CEO, believes that it “comes down to a really strong culture of dreaming, innovating, and doing the right thing.”

Across the 65 ships in the fleet, he says that senior leadership spends time in every inch of the ships, always looking for how to improve.

Icon-Sky-Junior-Suite-1

He used the Oasis Class ships as an example: “each version got a little bit better each time.”

As Royal Caribbean builds upon each ship, the line studies previous ships to consider what can be improved for a better cruising experience each time.

Even as the leadership team walks around Icon of the Seas, they are thinking about what to change and how to improve the next icon class ship.

“Our main mission is to deliver the best vacations in the world in a responsible way,” Liberty said.

Is the world's largest cruise ship crowded? Not as much as you might fear

In:
22 Jan 2024

If sharing Icon of the Seas with up to 7,600 other passengers sounds like it will be crowded, Royal Caribbean has planned around that issue.

The Royal Promenade on Icon of the Seas

Icon of the Seas is the biggest cruise ship in the world, and there will be anywhere between 5,610 to 7,600 passengers depending on how many third, fourth, and fifth passengers are booked into each cabin.  Without a doubt, that's a lot of people on any ship.

Royal Caribbean knew it had to be able to accommodate that many people while still retaining a positive guest experience.  They had already successfully tackled the issue on the Oasis Class ships that preceded Icon, and the challenge was to keep crowds moving on Icon too.

Naturally, the public was curious how crowded a ship as big as Icon would be once it started to sail.

Michael Bayley and Jason Liberty

Royal Caribbean International President and CEO Michael Bayley joked about just how much time his company spent on the issue of crowds on Icon, "A lot of time. I mean, a gazillion billion, gazillion, trillion hours of time with a lot of people."

"We were obsessively focused, and we've got a lot of experience," he said alluding to the fact Royal Caribbean has been developing mega cruise ships for decades. 

"If you look at the classes of ships over time, how they've evolved, we do know a lot about the flow of people, and we do know how you need to create an experience that delights the customer, but also moves people around."

Icon of the Seas in CocoCay

That isn't to say there wont be any lines or crowds. Any cruise ship have lines and crowds of people that occur throughout any sailing.  With Icon, the cruise line wanted to ensure the flow of passengers mitigated the problem.

Changing the formula

Pearl

One way Royal Caribbean has focused on crowds has been to re-think its crowd management strategy.

"A lot of work, a lot of study, a lot of analytics, and we've got a lot of information from our existing fleet, and we utilize it a lot to try to to operate this efficiently as possible, but also make sure people have a great time," Mr. Bayley explained.

"Our classic formula is in the evening is a dinner and a show," alluding to how things have typically worked. "When you think about dinner and a show, that really allows you to understand how people do move. And then, of course, during the day, we've created neighborhoods."

Surfside neighborhood

Neighborhoods have served two purposes for Royal Caribbean's mega ships.  First, it provides easy navigation aids.  Second, it helps spread passengers out.

Surfside is focused on young families with kids six and under and there's so much to do for kids and their parents that it keeps those families in one section of the ship without much need to leave. Meanwhile, older kids are busy with Thrill Island's water park.  Adults can hang out at The Hideaway, and then there's likely trivia, production shows, meals, and a host of other things to do happening at the same time.

Chill Island pool

Believe it or not, there's actually less cabins on Icon of the Seas than an Oasis Class ship.  According to Royal Caribbean Group CEO Jason Liberty, that means the actual square footage per passenger is higher.

"I think the construction of the different neighborhoods and being able to segregate different multi generations through the course of the ship was really the focus of it."

Spinning up higher capacity

Chill Island at night

Mr. Bayley indicated prepping Icon for the crowds that would come onboard has been an ongoing effort.

Icon departed Europe with extra crew members and a lot of contractors who were onboard to continue finalizations. 

Once the ship got to Miami, they started doing shakedown cruises with employees.  That amounted to around 4,000 passengers. For the preview sailings with media and travel agents, the number went up to 4,500.

For the maiden voyage, they're expecting, "80% of the double occupancy, it's probably would probably be around 5500, which is easy," Mr. Bayley said.

"And then week by week, we increase the capacity until we're confident that we've got everything working the way it should. And so the full capacity of this ship, which typically will happen in peak summer during the school holidays, will be 7600."

Overlooking Surfside

For those keeping score at home, Oasis Class ships max out around a similar number, "Our Oasis class peak summer have operated at around 7500 today. So we're very confident on our ability to manage all of our guests."

By methodically increasing capacity, Royal Caribbean feels good about handling crowds, "So far we feel really good about everything that we do."

New elevators

Destination elevator

There are no traditional elevators on Icon of the Seas.  Instead, the ship has destination elevators.

Destination elevators aren't just a fad, they're a way to more efficiently tackle the issue of getting passengers between decks and that's been a traditional pain point on big ships.

With the destination elevators, you select which floor you want to go to on a panel and are told which elevator to take.

Destination elevator panel

Once in the elevator, there's no buttons to push.  This means less people coming in and stopping the elevator on every floor.  Or someone leaning against the panel and accidentally pushing all the buttons.

Royal Caribbean did a lot of proactive work to ensure destination elevators would be a good idea. 

"We even constructed the elevator lobbies in a warehouse in Miami full scale so we could visually understand how those elevator lobbies would look. "

"And then we sent teams all over the world to look at similar technologies to make sure that it really was something that we thought would work."

Elevator

The result early on has been a successful and efficient system.

"We've been delighted with the elevator lobbies, and in fact, we thought because people would be confused." 

"In the beginning of our cruises, we put staff on every lobby with ask me on it to help people, and we found it's really not an issue. People kind of figure it out quite quickly. And I got to say, I think the elevators are great."

Easier ways to get between decks

icon-promenade-leading-to-central-park

As a passenger, you'll find more ways to move from one deck to another beyond elevators and the traditional stairwells.

There are multiple stairways in the Royal Promenade to go down and up, and most importantly, in the middle of the deck.

Slide in Chill Island

There are a few dry slides for kids and adults to go between decks that is meant to be fun, but it's functional. There's one between the two levels of Chill Island and a slide in Surfside that acts as an express way down.

While the slides aren't going to make much of an impact to lessen crowds, the escalators and stairs are easy ways to reduce the need of an elevator, and keep people moving quicker.  Moving between decks 4 through 7 is very easy on Icon of the Seas.

Keeping everyone busy

Surfside at night

When it comes to crowds on Icon, you can expect a lot of different things happening that should draw passengers in many directions.

Royal Caribbean is leveraging entertainment, smart design, and more things to do than on any other ship to keep people busy.

Keeping in mind that Icon of the Seas is about 7% larger than Wonder of the Seas, so it's not doubling or significantly increasing the overall size of a known entity.

If you're having second thoughts about going on a ship as big as Icon of the Seas because of how many people will be onboard, it's likely not going to be nearly as bad as you think it will be.

Royal Caribbean added a new suite for families on Icon of the Seas that has more space than ever

In:
22 Jan 2024

Royal Caribbean's newest cruise ship has more for families than ever, including a new kind of stateroom.

Family surfside suite

The Surfside Family Suite is one of 14 brand-new stateroom categories on Icon of the Seas.

With Icon, Royal Caribbean wants to offer the kind of family vacation that can compete with land resorts, such as the popular theme park resorts in Orlando, Florida. In order to do that, not only does the cruise ship need to have lots of fun things to do, but it needs rooms that are a better fit.

Overlooking Surfside

The Surfside Family Suite overlooks the Surfside neighborhood. Like its namesake, this suite is meant to be a great choice for those with young kids.

Disclosure: We toured the room while on a preview sailing of Icon of the Seas that we were invited to sail as guests.

It's clear that Royal Caribbean wanted a cabin that allowed the parents to sleep in the same room as their kids, without feeling like everyone is on top of each other. The result are smaller nooks for the kids to have their own space.

Outside the Surfside Family Suite

Photos of this cabin come from room 10293 on deck 10.

Walking into Surfside Family Suite

Walking into the room, you'll notice the set-up has areas for everyone, and the space is maximized to take advantage of it all.

The 1.5 bedroom suite sleeps up to 4, complete with a bedroom and special kids’ nook space with a pullout couch.

Surfside Family Suite

In this suite, you’ll also find a split bathroom and a private balcony accessible via a convertible partition in the bedroom. 

Given that it's a suite, it comes with Sky Class benefits in Royal Caribbean's suite program. This is the mid-tier suite benefits and includes suite lounge access, priority boarding, the services of the concierge, complimentary internet access, and more. It's likely going to be the least-expensive Sky Class suite on the ship.

Walking into the room, there are two bathrooms on either side of the entrance.

Full bathroom
Bathroom in Surfside Family Suite
Shower

One bathroom is the full bath, which comes with a sink, toilet and full shower. Like all cabins on Icon of the Seas, the shower has a seat and isn't a typical cruise ship tube shower.

Half bathroom
Half bathroom

The other bathroom is a half bath, with toilet and sink. 

Bed in Surfside Family Suite
Bed

There is a king size bed that can be split in two if requested. The idea is for this bed to be for the parents.

Television near bed in Surfside Family Suite
USB outlets

There is a large television near the bed, along with nightstands and USB outlets on either side. Offering more power outlets is a common thread among all cabins on Icon of the Seas.

Wall hooks

In the living space, you'll find metal hooks on one wall that are perfect for hanging up swimsuits, hats, and more.

Vanity sitting area in Surfside Family Suite

There's a vanity sitting area with mirror and more outlets. Most of the closet space is located here as well.

Kids nook in Surfside Family Suite

Near the vanity is the kids nook, which has a fold out bed that is ideal for younger children.

Kids nook
View of Surfside

This area has a see-through window to the balcony, and a floor-to-ceiling window so kids can see what's happening around Surfside.

TV in Surfside Family Suite

The kids have their own television too.

Kids nook door
Kids nook

The nook has a sliding door that can be used to essentially corral the kids in. The door isn't sound or view proof, but there are curtains you can draw as well to make it dark in there.

Surfside Family Suite balcony

The suite has a balcony that comes with chairs and a table, and it overlooks the Surfside neighborhood.

The Surfside Family Suite is perfect for a family that has kids no older than 6 years old (or very short slightly older kids). 

Kids nook

Having separate sleeping areas without having a second room makes keeping tabs on your kids when they're at an age that they need to still be close by to mom and dad substantially more useful. On older cruise ships, it's difficult to find rooms like this that provide some degree of separation and amenities.

Plus, the extra half bathroom means more flexibility when someone is using the shower.

Icon-Suite-Neighborhood-30-Coastal-Kitchen

It's also located within the Surfside neighborhood, so it's just a few decks down to Surfside, and a few decks up to Thrill Island.

This is a suite, and not a standard room, so the price will not be as cheap as simply booking a standard balcony room that can accommodate up to four guests.  But it is usually priced cheaper than other suites, and it has much more living space.

Family surfside suite

For a family with elementary school aged kids, the Surfside Family Suite might be the perfect solution for booking one room while not being on top of each other.

I take care of a dog on the world's largest cruise ship. Being the Chief Dog Officer is a dream job

In:
18 Jan 2024

Did you know that there's a dog who lives onboard Royal Caribbean's newest cruise ship, Icon of the Seas?

Rover and Allison

Rover is an adorable six-month-old golden retriever who lives onboard the massive cruise ship full-time with her handler Alison Hubble, whose job title is "Rover's Chief of Staff." 

During a recent webinar, Vicki Freed, Senior Vice President of Sales and Trade Support & Service for Royal Caribbean International, had the opportunity to chat with Hubble while hanging out in an Icon Loft Suite

Before they began their conversation, however, Freed gave some insight into how the idea of having a dog on a cruise ship was conceptualized. 

bayley-and-rover

Believe it or not, Royal Caribbean International President and CEO Michael Bayley thought having a dog onboard would be great for guests and crew. 

Behind Rover herself, Freed claimed that Hubble has the second-best job on the ship! 

Hubble began working with Royal Caribbean six years ago

When Hubble began working with Royal Caribbean, she was in the NextCruise department assisting guests with booking their next Royal Caribbean cruise vacation. 

Prior to this, she worked as a travel advisor on land. She helped people book with multiple cruise lines; however, roughly 80% of the calls were for Royal Caribbean. 

When she began applying for jobs on a cruise ship, which had always been a dream of hers, she only applied to Royal Caribbean. 

One day, she received an email from Royal Caribbean stating that they were searching for a caretaker for a dog living onboard a cruise ship

Rover-Icon

After putting her application together, Hubble began the rather long interview process in which she spent a lot of time talking about her first dog, an Australian Shepherd.

When she told her mom about the position, who then relayed the information to her sister, she said that Hubble had found her dream job. Her sister, however, replied that she already had one since she was working onboard a cruise ship. 

Her mother then explained the position and how she'd be responsible for a dog on a ship, and her sister quickly changed her mind, stating that the new position was, in fact, her dream job. 

Hubble has been with Rover for roughly one month

rover-chief-dog-officer-2

Icon of the Seas wasn't the first ship Rover stepped foot on. They began their journey together on Freedom of the Seas

Hubble recalled a day when Rover had a rough time gaining her sea legs!

In case you are wondering, Freed said that they do everything possible to make sure that they're abiding by the American Humane Society's guidelines to ensure that Rover has an amazing life. 

One of the most rewarding parts of her job is seeing how guests and crew react when they spot Rover 

icon-rover-dog-mascot-1

Whenever Hubble and Rover have somewhere to be, she tries to leave a few minutes earlier than she would otherwise have to because everyone stops to pet and love on Rover. 

It's not hard to be obsessed with her, as she has such a great personality. Hubble said that she loves people and toys. She also loves to chase her tail, which is something Hubble hadn't actually seen before. To her, it is hilarious!

Some crew members haven't seen their dogs in months, with most guests having been separated for only a few days; however, everyone's reaction is always the same: everyone lights up when they see Rover. 

icon-rover-instagram

While walking through guest areas is important, Hubble does try to spend time with Rover in crew-only areas. She said that it's beautiful to see how crew members interact with her. 

Rover isn't on a strict schedule

icon-rover

Whenever Hubble is asked about when Rover will be available for meet and greets (and rubs), she cannot give a definitive answer. 

Why? Rover's schedule is up to her! It's not uncommon for her to take naps ranging from two to four hours! 

Speaking of sleeping, Rover sleeps with Hubble in her cabin. She is crate-trained and has a second crate in The Bridge, where she can hang out with the Captain, who happens to adore her!

Guests may be able to spot Rover while relaxing at Perfect Day at CocoCay

Rover-CocoCay

Perfect Day at CocoCay, Royal Caribbean's private resort-like destination in The Bahamas, is quickly becoming one of Rover's favorite places. 

Here, she can dig all the holes that she wants, as well as blow bubbles in the crystal clear Bahamian waters. 

While she's still a bit hesitant about actually swimming in the ocean, Hubble said she's getting closer with each visit. 

As Icon finally made her way into PortMiami on January 10, Rover was celebrating her six-month birthday

rover-birthday-party-icon

Have you ever attended a birthday party, let alone for a dog, at 6:45am? 

Rover's six-month birthday celebration was complete with the cutest cake, and while Rover couldn't have any herself, she was given some delicious pumpkin cupcakes and plenty of attention! 

While Freed thinks that every Royal Caribbean ship should have a dog onboard, for now, Icon of the Seas is the only ship in the fleet where you can meet a new furry friend. 

Icon of the Seas in Miami

If you're interested in following along with Rover's adventures, you can follow @chiefdogrover on Instagram. It's the official account of the Chief Dog Officer that's run by Hubble!

Royal Caribbean Blog Podcast Episode - 7-hours on Icon of the Seas

In:
18 Jan 2024

Listen to the Show

Matt is back from a brief preview of Icon of the Seas and what stands out about the ship and his initial thoughts.

Share with me your thoughts, questions and comments via...

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Photos show what suites on Royal Caribbean's Icon of the Seas looks like

In:
18 Jan 2024

Onboard Royal Caribbean's Icon of the Seas, prospective guests will find 13 different suite categories to choose from, including the cruise line's first-ever Ultimate Family Townhome and Sky Junior Suite. 

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While these rooms come with a premium price tag, you're guaranteed a more elevated cruising experience. 

Whether you choose to relax on the suite-only sun deck or enjoy meals in the exclusive Coastal Kitchen restaurant, you're sure to enjoy the perks that accompany Icon of the Seas' Royal Suite Class. 

Below is a look at five suites that you will find on Icon: the Sky Junior Suite, Grand Suite, Icon Loft, Accessible Icon Loft, Owner's Suite, and Royal Loft Suite. Note that only the latter two of the categories can be found on other Royal Caribbean ships. 

Read more: Guide to Icon of the Seas cabins and suites

Sky Junior Suite (JY)

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For the first time ever, you can book a Junior Suite onboard a Royal Caribbean ship and receive Sky Tier benefits. Typically, Junior Suites are only in the Sea Tier, which doesn't come with many perks. 

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In fact, you are not able to access suite-only sun decks or dine at Coastal Kitchen for breakfast or lunch, which severely limits your "ship-within-a-ship" experience on vessels with dedicated Suite Neighborhoods

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While these aren't the most opulent suites by any means, they are a more economical way to enjoy everything that accompanies booking a Sky Tier suite without completely breaking the bank. 

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At just 322 square feet with an additional 80 square feet of living space on the balcony, you can comfortably fit up to four guests in a Sky Junior Suite, more so than a traditional cabin anyway. 

Grand Suite (GS)

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Grand Suites are a staple suite found on Royal Caribbean ships. On Icon, they're part of the Sky Tier of the Royal Suite Class, meaning that you'll have access to The Grove Sun Deck, as well as Coastal Kitchen for breakfast, lunch, and dinner. 

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There are only 10 Grand Suites onboard, each with the ability to fit up to four passengers. 

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These 1-bedroom suites measure 431 square feet, with an additional 108 square feet on the private balcony. 

Read more: Royal Caribbean suites guide & review

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In the living room, there's a soda bed that can be converted into a double bed. 

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Icon Loft (IL)

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Icon Lofts are a new category of suite onboard Icon Class ships that fall within the Star Tier of the Royal Suite Class.

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Star guests have the most benefits available to them, including a Royal Caribbean drink package, VOOM Wi-Fi, Royal Genie, and more. 

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The overall floor plan of the Icon Loft is reminiscent of Crown Loft Suites onboard Oasis Class ships

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These spacious rooms measure 656 square feet, with a balcony that falls anywhere between 108 and 172 square feet.

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In addition to panoramic ocean views from the two-story windows, guests staying in an Icon Loft will also enjoy a separate living and dining area, as the master bedroom is perched atop the second floor. 

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Onboard Icon, there are only 7 Loft Suites, and like Grand Suites, they, too, can accommodate up to four guests. 

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Upstairs, you will find a large master bathroom complete with a shower that's able to fit two people!

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There's a second full bathroom downstairs, which is great if you're traveling with four people in the suite or plan on having frequent guests. 

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Accessible Icon Loft (IL, ADA)

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If you're someone with mobility issues, the idea of a two-story suite might not sound appealing. 

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Thankfully, Icon of the Seas has a limited number of accessible Icon Lofts onboard, complete with an elevator to help you travel from floor to floor. 

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At 807 square feet, the interior portion is larger than standard Icon Lofts. Balconies, however, don't have a set range; they are all 115 square feet. This brings the total amount of useable floor space, both indoor and outdoor, to 922 square feet. 

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This two-level urban loft can accommodate up to four guests. 

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Owner's Suite (OS)

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While neither a new cabin category nor a multi-level suite, the Owner's Suite seems to get more luxurious with every new build from Royal Caribbean. 

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This 658 square foot room comes with an expansive 190 square foot balcony. 

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Compared to some other suites on Icon, the Owner's Suite has a larger capacity and can fit up to five passengers. 

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You'll only find eight of these suites onboard. 

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Royal Loft (RL)

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The largest suite onboard Icon of the Seas is the Ultimate Family Townhouse

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This massive, one-of-a-kind suite measures an astonishing 1,772 square feet and is outfitted with an in-suite slide, movie-viewing room, karaoke machine, and a "backyard" with a ping pong table, outdoor seating, and a fence leading directly to the brand-new Surfside Neighborhood

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With an $80,000 per week price tag, however, it's not the most affordable suite onboard the ship. While not as expensive, the Royal Loft Suite is the third suite in the Star Tier onboard Icon of the Seas. 

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Situated on Deck 17, this 1,482-square-foot suite features a balcony that overlooks Chill and Thrill Island. You'll get some mesmerizing ocean views, too. 

Read more: My family stayed in a $7,000 Royal Loft Suite on Royal Caribbean's Allure of the Seas

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Your family of up to six will not have any trouble spreading out in the suite's two bedrooms and expansive living and dining areas, complete with a wet bar and piano!

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On the second level, the master bathroom has an impressive vanity area that has more than enough storage for all of your clothing. 

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The views don't end in the bedroom, either, as there's yet another floor-to-ceiling window. 

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The master bathroom is one for the books. There's a chance you'll spend longer than you intend in the soaking tub, especially after spending all day exploring everything exciting onboard. 

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Royal Caribbean has a $100,000 cup on its new cruise ship that includes a lifetime drink package

In:
17 Jan 2024

Far from buried treasure at sea, Royal Caribbean has a souvenir that will cost six figures.

Royal Caribbean goblet costs $100,000

Royal Caribbean has a store on the brand new Icon of the Seas that sells just cruise line branded jewelry, and it incudes the most expensive cup I've ever seen.

The new cruise ship is selling a single cup that costs $100,000 that has Royal Caribbean logos on each side and is available in just one store.

Appropriately named Royal Bling, it's located in the Aquadome neighborhood and sells Royal Caribbean branded rings, necklaces, and other keepsakes adorned with the cruise line logo.

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Clearly, it appeals to the Royal Caribbean super fan that loves not only to cruise, but cruise with Royal Caribbean and they want the world to see it.

Among the treasures in this store is a chalice that costs $100,000 and looks like something you might find guarded by the Grail Knight in an Indiana Jones movie.

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The cup is only available on Icon of the Seas and that price gets you not only a gold chalice adorned with jeweled bling, but it comes with an added benefit.

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If you buy it, it comes with an unlimited Royal Caribbean drink package for life.

That means you'll never have to pay for another beverage package for yourself ever again.

The Deluxe Beverage Package includes cocktails, spirits, liquors, beers, wine by the glass, sodas, water, mocktails, premium coffee and tea, and fresh-squeezed juice. Basically almost any drink on the ship up to $14 in value.

Drink package price onboard

If you're doing the math in your head, the Deluxe Beverage Package on the inaugural sailing of Icon of the Seas for one person across seven nights is $559.93 before gratuities. You can add another $100.73 with gratuities, to bring the price to $660.66.

Assuming that drink package price never changes and you only ever cruise 7-night cruises, it would take you about 151 cruises to "break even" on the goblet purchase.

It's not clear exactly what the goblet is made of to account for the value of the materials used in the cup.

The novelty goblet is one of several jewelry choices cruises can purchase on the ship. Most of the other jewelry comes in at a much lower price point.

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During the President's Cruise earlier this year, President and CEO Michael Bayley was spotted wearing an over-the-top diamond encrusted Royal Caribbean Crown & Anchor logo on a silver chain, and it clearly resonated with someone.

The store could be a follow-up to that, and also addresses a possible need among Royal Caribbean's elite fans.

Cruise line loyalists are a passionate bunch, and representing their favorite cruise line in their everyday life is just as important to some as going on the ships.

The Royal Bling store has Crown and Anchor bracelets, rings, earrings and more.

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Royal Bling jewelry

Icon is the first cruise ship to have a Royal Caribbean themed jewelry store, and there plenty of other firsts on the ship too.

You can find Royal Bling near the Aquatheater entrance.

Icon is the first of the Icon Class, with at least two more ships under construction to follow.

Icon of the Seas in Miami

Icon is now the world's largest cruise ship and has more waterslides than any other ship, seven pools (including the first suspended infinity pool at sea), an entire neighborhood for families with young children, 40 different restaurants, bars and lounges.

At 250,800 tons, Icon of the Seas will sail from Miami and offer cruises to the eastern and western Caribbean.

Photo tour of a balcony cabin on Royal Caribbean's Icon of the Seas. It has more power outlets than I've seen on any ship

In:
16 Jan 2024

Earlier this week, I traveled to Miami to board the brand-new Icon of the Seas for a sneak peak of the world’s newest and biggest cruise ship. Although I had just 7 hours onboard, I was able to explore most of this exciting cruise ship!

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While the ship has been heavily hyped by Royal Caribbean over the last year, we’ve heard and seen very little about Icon’s standard staterooms. Of course, Royal Caribbean has shared plenty of content about Icon of the Sea's biggest suites, including the luxurious Ultimate Family Townhouse with three levels, two bedrooms and over 1,770 square feet.

Icon of the Seas features 28 stateroom categories, so there are many different accommodations for guests to choose from. In fact, Icon of the Seas has 14 new stateroom categories, including eight new suites, four new balconies and two new inside cabins.

Read more: Icon of the Seas cabin guide

The newest cruise ship from Royal Caribbean also has more staterooms that can accommodate three to four guests. You can find double the number of cabins that can sleep four guests in comparison to Oasis Class ships.

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In addition, more than 70% of the rooms onboard Icon of the Seas have a balcony. In comparison, only 12% of cabins on Grandeur of the Seas, the oldest ship in Royal Caribbean’s fleet,  have a balcony. Needless to say, Royal Caribbean has come a long way with balcony availability!

During my short time onboard Icon of the Seas, we were invited to see what a balcony cabin looked like. I was eager to get inside one of the ship's standard cabins, as this is more representative of a typical cabin experience onboard. While Icon of the Seas’ suites are certainly impressive, a balcony cabin is where you can find the majority of guests. 

Read more: First look Inside the World's Biggest Cruise Marvel, Royal Caribbean's Icon of the Seas

If you're wondering what to expect from your stateroom onboard Icon of the Seas, look no further. Here is an overview of a standard balcony cabin on Icon of the Seas, along with my initial impressions of the stateroom. 

Cabin Overview

While exploring Icon of the Seas during a media preview event, I had the opportunity to look inside cabin 14672. Located on Deck 14, this specific cabin is considered an Ocean View Balcony Stateroom. Icon of the Seas has new Infinite Balcony staterooms to book; however, this cabin featured a traditional balcony.

The stateroom measures around 200 square feet while the balcony measures an additional 50 square feet. While many staterooms on Icon of the Seas can sleep up to four guests, this balcony cabin was designed for two guests only. Because of this, there was no bunk bed or sofa couch.

Upon entering the balcony stateroom, I noticed the small touch screen next to the bathroom door. This small control panel is where guests can change the temperature of the cabin and adjust the lighting setting. This is similar to the digital control panel that we had onboard the new Celebrity Ascent and is very common in new cruise ships.

The balcony was configured with a king bed, although guests can always separate the bed into two separate twin beds. Overall, I found the stateroom to be quite spacious with plenty of room for two guests.

In addition, this balcony cabin had a full-size couch adjacent to the bed. Since this cabin only sleeps two guests, the couch was not a sofa sleeper. But, the couch was large enough that someone certainly could sleep on it! Some might even find the couch to be a tad too large for the space; however, I prefer to have more seating in a cruise cabin than not enough.

Design

Standard balcony staterooms on Icon of the Seas are both stylish and functional. I would describe the cabin’s design, in my personal opinion, as minimalistic. The cabin’s color scheme is very light with colors of grey, tan and a few pops of yellow and blue. Surrounding the television, there are a few tropical designs that are quite subtle.

Above the vanity, there is a small pop of yellow under the mirror. The vanity’s chair is a light blue with a tropical design that matches the throw pillows on the couch. Although very cute, we theorized the shape of the vanity chair could lead to quick wear and tear.

I loved the warm lighting that illuminated the balcony stateroom. From the ring light around the mirror to the mood lighting around the TV, the balcony cabin felt very warm and inviting.

Aligning with modern design trends, the cabin’s carpet is also lightly colored with hues of grey and blue. While this keeps the room feeling bright and airy, we discussed how the carpet could stain easily over time.

In comparison, I just sailed on Norwegian Cruise Line’s newest cruise ship, Norwegian Viva. We cruised in an affordable inside cabin, but found the stateroom’s design to be especially aesthetically pleasing. However, the cabin on Norwegian Viva also featured very light colored carpet and stains were already visible around the four-month-old cabin.

(Photos above show standard inside cabin on new Norwegian Viva, along with carpet stains on lightly colored carpet)

Connectivity

Connectivity is one of the biggest themes in this balcony stateroom. I was very impressed by how many outlets were available throughout the stateroom. Cruisers can often find that older cruise ships only have a few outlets available for charging devices, which can be frustrating. For this reason, I always bring a European adapter with USB plugs so I have more charging outlets.

However, Royal Caribbean guests likely won’t find any issues with having enough outlets on Icon of the Seas. To start, there are USB outlets on the lamps on both sides of the bed! This is super handy and means that guests won’t need to fight over a single outlet by the bedside. One side of the bed also has a US outlet for charging.

Additionally, the vanity features a large charging strip with multiple outlets and plugins. There is a US and EU plug for guests to use. In between, there is a USB-A and USB-C charging port available. On the opposite end of the vanity, there are two additional USB-C plugs. The addition of USB-C plugs is a recent trend on newer cruise ships and provides more options for connectivity.

Finally, guests can find additional USB ports next to the television. There are small shelves for storage, which makes great use of the space. Above one of the shelves, there are two USB-A ports for charging even more devices.

Bathroom

Cruise cabin bathrooms have come a long way in terms of design and space! If you’ve sailed on an older cruise ship, you know how small the bathrooms used to be. I was pleased to find the bathrooms on Icon of the Seas to be very spacious and efficient.

The cabin’s shower was also impressive and especially large with plenty of space. The glass door maneuvered inward and sideways to keep the bathroom less cramped. I appreciated the size of the shower, as cruise cabin showers have been notoriously small in older ship designs.

Something very notable in the cabin bathroom was the seat in the shower. I have never seen a cruise ship shower with a seat before, so this is very unique to Icon of the Seas. Those who are looking for a little more comfort can now enjoy a shower seat as a seemingly standard feature for Icon of the Seas' cabins.

I also noticed that the shower included body wash, conditioner and shampoo. Normally, Royal Caribbean only provides its 2-in-1 shampoo and body wash hybrid for standard cabins. I will be interested to see if all cabins on Icon of the Seas are provided with these three amenities. I would love not having to bring my own cosmetics for showering, so this would be a great improvement for the cabin experience.

Storage

Looking around the balcony cabin on Icon of the Seas, it appears there is no shortage of storage. Royal Caribbean did a great job utilizing the space for its newest cabins.

For this balcony stateroom, the main storage comes from the closet. However, this was a uniquely designed closet unlike anything I’ve seen before on a cruise ship. One panel of the closet was full length while the other half had exposed shelving on the bottom.

This design reminded me more of a European-style wardrobe than a traditional cruise cabin closet. The cabin’s vanity featured three drawers for more storage. In my personal opinion, more shelving would have amplified the vanity storage even more. Although the vanity is a good size, having additional shelving is always helpful to keep the vanity less cluttered.

In terms of shelving, there are tall strips of small shelves throughout the balcony cabin. As mentioned, there are a few shelves alongside the TV. These are pretty small, so you won’t be able to store much; however, I don’t think you can have enough storage in a cruise cabin! You can find similar sized shelving alongside the closet and also in the bathroom behind the toilet.

Balcony

When cruising on Icon of the Seas, you can choose from many different balcony cabins. There are balconies available both inward and outward facing, with some balconies overlooking neighborhoods like Central Park and Surfside while others face the ocean.

In addition, Icon of the Seas is the first ship in Royal Caribbean’s fleet to feature Infinite Balconies. These balconies are considered more flexible since the balcony space can be utilized as an outdoor space by lowering the top-half of the window. I would compare this to a sunroom with an open window, whereas a traditional balcony is more like an outdoor deck.

This balcony stateroom was a traditional balcony rather than an Infinite Balcony. The cabin provides two deck chairs with foot rests, along with a small table. At 50 square feet, the size is just enough for guests to enjoy the ocean breeze and views from their private verandah.

Final thoughts

Icon of the Seas has a variety of staterooms to accommodate a wide range of budgets, from affordable inside cabins to expensive, multi bedroom suites. One of the most common types of cabins to book on Icon of the Seas is a standard balcony cabin. With both inward and outward facing cabins, along with traditional and infinite verandas, guests have many different balcony staterooms to choose from.

Compared to other new cruise ships that I’ve sailed on - including Carnival Celebration, Celebrity Ascent, Odyssey of the Seas and Norwegian Viva - I found the design and decor on Icon of the Seas to be very minimalistic. I personally wish the cabin had a bit more character and color, although some might prefer the very modern, light design.

When it comes to storage, I do wish there was a little more shelving around the stateroom’s vanity. Guests will find plenty of areas for storage around the cabin, although most of the shelving is quite small.

I was impressed by the amount of connectivity available in the balcony cabin. There were more USB ports available than any cabin I’ve stayed in. Guests will also appreciate the USB-C charging ports available for the latest technology and devices.

Within the bathroom, I appreciated how spacious and well designed the bathroom was. It was very modern with a large shower for guests to enjoy. The shower seat is especially progressive, as I’ve never seen this before in a standard cruise cabin.

Overall, I think most guests will be satisfied with their balcony cabins onboard Icon of the Seas. The cabin is comfortable, functional and modern. With so much to do on the ship itself, I am sure most people will be spending their time exploring everything that Icon of the Seas has to offer for activities, amenities, restaurants, production shows and onboard thrills.

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