bobroo Posted February 10 Report Share Posted February 10 The past two years Royal has bought one 30 second ad during the Super Bowl. This year we have the release of Icon that already has some manufactured 30 second spots. How many ads might we see this year??? 0? 1? 2? .....More???? 30 seconds of time during this years broadcast costs $7 million and few dispute the cost for the value of the exposure received--for the right ad. Predictions? DDaley, PPPJJ-GCVAB and RCIfan1912 1 2 Quote Link to comment Share on other sites More sharing options...
JFCruise Posted February 10 Report Share Posted February 10 I think that - aside from the big players (Bud Light/PepsiCo/etc) - companies usually have one Super Bowl Ad. So if I was to bet, I'd say 1. Quote Link to comment Share on other sites More sharing options...
smokeybandit Posted February 10 Report Share Posted February 10 If anything they'll roll out the Icon or Utopia ad they've run during football games this past season Quote Link to comment Share on other sites More sharing options...
bobroo Posted February 10 Author Report Share Posted February 10 I'm thinking that Icon is such a big deal for the company that they do two this year. Both during prime audience attentiveness. During the 1st/2nd quarter and another just before the halftime show. I'll also wager they go with existing spots they already have and no way do they manufacture something just for the game. Like, Lionel Messi wandering around and showcasing the ship. The existing ads they already have are solid on their own. Quote Link to comment Share on other sites More sharing options...
Ray Posted February 10 Report Share Posted February 10 28 minutes ago, bobroo said: I'll also wager they go with existing spots they already have and no way do they manufacture something just for the game. Like, Lionel Messi wandering around and showcasing the ship. Never understand why they went for someone convicted and originally sentenced to jail time in Spain for tax avoidance as an "icon" Quote Link to comment Share on other sites More sharing options...
ScottD Posted February 10 Report Share Posted February 10 3 hours ago, Ray said: Never understand why they went for someone convicted and originally sentenced to jail time in Spain for tax avoidance as an "icon" Because he's still arguably the most popular athlete in the world and especially in Miami USCG Teacher and DDaley 2 Quote Link to comment Share on other sites More sharing options...
Ray Posted February 10 Report Share Posted February 10 38 minutes ago, ScottD said: Because he's still arguably the most popular athlete in the world and especially in Miami Not disagreeing with that! Fantastic footballer who is one of the greatest of all time! but the question is should anyone with any serious convictions that has possible jail time be a role model and have things named after them? Basically its saying "its ok to break the law you will still be treated like a god"! ScottD and Cactus527 2 Quote Link to comment Share on other sites More sharing options...
PPPJJ-GCVAB Posted February 10 Report Share Posted February 10 I don’t know but I feel like I am starting to see more Utopia ads than Icon. My bet is if there is going to be an add it will be for Utopia. Sweety 1 Quote Link to comment Share on other sites More sharing options...
ScottD Posted February 10 Report Share Posted February 10 @PPPJJ-GCVAB Same...we see Utopia or generic Royal commercials pretty regularly now. We watch Youtube TV, so we get some targeted ads, and RC ads pop up all the time. Quote Link to comment Share on other sites More sharing options...
JFCruise Posted February 11 Report Share Posted February 11 10 hours ago, bobroo said: Like, Lionel Messi wandering around and showcasing the ship. Well, no need to worry. Messi will be in a Super Bowl ad, just not a Royal Caribbean one. https://apnews.com/article/lionel-messi-super-bowl-b49a957e01b668f83725e6ede10eb56f Quote Link to comment Share on other sites More sharing options...
jbrinkm Posted February 11 Report Share Posted February 11 9 hours ago, PPPJJ-GCVAB said: I don’t know but I feel like I am starting to see more Utopia ads than Icon. My bet is if there is going to be an add it will be for Utopia. I just saw my first Utopia ad during a basketball game, and I thought it was Icon at first. I guess Utopia is getting many more slides than other Oasis class ships? WAAAYTOOO 1 Quote Link to comment Share on other sites More sharing options...
ScottD Posted February 11 Report Share Posted February 11 7 hours ago, jbrinkm said: I just saw my first Utopia ad during a basketball game, and I thought it was Icon at first. I guess Utopia is getting many more slides than other Oasis class ships? I don't know about many more, but they are making the ultimate abyss faster, they are being a bit sneaky saying "18 slides" but when you actually read into it, it's including the slides at Coco Cay since it's part of every itinerary. https://www.royalcaribbean.com/utopia-of-the-seas/pools bobroo and WAAAYTOOO 1 1 Quote Link to comment Share on other sites More sharing options...
smokeybandit Posted February 12 Report Share Posted February 12 I did not notice any RC commercials during the game Quote Link to comment Share on other sites More sharing options...
ScottD Posted February 12 Report Share Posted February 12 zero Quote Link to comment Share on other sites More sharing options...
jeffmw Posted February 12 Report Share Posted February 12 They've invested a ton into TV advertising, including during sporting events, over the past several months. They probably decided the repetition was better than a one-off. Super Bowl ads were going for $7 million for 30 seconds. Strategically, Super Bowl ads are more conducive to high-production, specialized, one-off ads vs. what Royal tends to do. Don't know about you, but their recent marketing seems to be doing a good job of creating awareness. A lot of non-cruisers have been mentioning Icon whereas I don't remember that ever being the case with a new Royal ship. DDaley 1 Quote Link to comment Share on other sites More sharing options...
bobroo Posted February 12 Author Report Share Posted February 12 <Que: Sad Trombone> Quote Link to comment Share on other sites More sharing options...
Jill Posted February 12 Report Share Posted February 12 3 hours ago, jeffmw said: They've invested a ton into TV advertising, including during sporting events, over the past several months. They probably decided the repetition was better than a one-off. Super Bowl ads were going for $7 million for 30 seconds. Strategically, Super Bowl ads are more conducive to high-production, specialized, one-off ads vs. what Royal tends to do. Don't know about you, but their recent marketing seems to be doing a good job of creating awareness. A lot of non-cruisers have been mentioning Icon whereas I don't remember that ever being the case with a new Royal ship. The icon facebook groups I’m in are FULL of first time cruisers. My April sailing has a ton of them also. I’m hoping that means they don’t know to get an early check in time or book specialty restaurants as soon as you board WAAAYTOOO 1 Quote Link to comment Share on other sites More sharing options...
jeffmw Posted February 12 Report Share Posted February 12 25 minutes ago, Jill said: The icon facebook groups I’m in are FULL of first time cruisers. My April sailing has a ton of them also. I’m hoping that means they don’t know to get an early check in time or book specialty restaurants as soon as you board This is absolutely by design. The heavy advertising focus on Icon is very clearly geared towards converting first-time cruisers. It jibes with a lot of the narrative from the recent earnings calls as well. Royal knows there's a pretty defined line between vacationers who cruise and those who don't. They've got cruisers locked in, but the gateway to significant growth is converting people who think they'll never go on a cruise. They're positioning Icon as a reinvention of the cruise vacation to be more aligned with a family resort. My theory is they've pushed Icon knowing it was the best eye candy for advertising, but also knowing that it would be too expensive for a lot of families. So they get people excited about taking their first cruise and inquiring about Icon, and then when they get sticker shock they book them into Oasis Class ships, which Royal can be confident will also provide a great family experience. There'll be good and bad to this for us regular cruisers. Yes, reservations will be easier. People won't know the tricks and hacks, etc. But it'll also be annoying because there'll be a ton of people who have no idea how to do basic things like show up for dinner, or get on and off the ship. I'm guessing lines at Guest Services will be longer. Quote Link to comment Share on other sites More sharing options...
SPS Posted February 12 Report Share Posted February 12 3 hours ago, bobroo said: <Que: Sad Trombone> I prefer the sad tuba music that plays when you lose on The Price Is Right! USCG Teacher and WAAAYTOOO 1 1 Quote Link to comment Share on other sites More sharing options...
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