Getting a drink package on a Royal Caribbean cruise is a very popular choice, and if you are among the many who choose to purchase one, be sure to avoid these costly mistakes.

Buying a drink package for your cruise means a fixed daily cost that can add up to a substantial bill. Even with that high package cost, you can easily break even on your investment, but there are also some strategies for maximizing your drink package so that you get much more out of it.

Here are the top cruise drink package mistakes, and how to avoid them!

Not specifying a liquor

When you order a drink, it is very easy to simply order the name of the drink without telling the waiter or bartender which liquor to use.

More often than not, the drink will be served with a lower quality liquor, but you could get a higher quality alcohol that is included in your drink package.

Instead of ordering "a pina colada", order "a pina colada with Kraken rum" or "a martini with Grey Goose."

By specifying the liquor, not only do you get your preferred brand of alcohol served, but you can take advantage of higher quality booze included at no extra cost.

Paying for the drink package on the ship

The most costly mistake you can make with a drink package is waiting to buy it on your cruise ship.

Royal Caribbean charges the highest price for its drink packages on its ships, whereas it offers discounts regularly to guests who purchase their drink package before the cruise.

In the months leading up to your cruise, just log onto Royal Caribbean's website and purchase the drink package there.  

If timed during a sale, you could save 30-45% off the onboard price of that drink package. Those savings can add up quickly!

Sharing the drink package benefits

Royal Caribbean is quite clear that sharing the drink package benefits with someone else is against the rules.  

This means you cannot (and should not) order a drink for a friend or family member who does not have the drink package.

Not only is sharing a drink package frowned upon, if you are caught, you could lose your drink package benefits entirely without a refund.

Forgetting all the beverages that come with a drink package

When you hear "cruise drink package," the first thing most people think about are soda or alcoholic beverages, but Royal Caribbean includes plenty of other drinks with their drink packages.

The Deluxe Beverage Package or the Refreshment Package both include soft drinks, espresso specialty coffees, premium teas, bottled water, sparkling water and juice with their drink package.

This means you can break even on your drink package cost without just drinking booze.

It also means you can enjoy a latte in the morning, shake at the gym, milkshake at Johnny Rockets, and afternoon tea without spending anything extra.

Not stocking up on bottled water

Bottled water is included with a drink package, and you should always order a water bottle to bring back to your room periodically to stock up on.

Not only will having bottled water in your room make for a convenient option when you need a drink in the morning, but you can also take these bottles off the ship with you when you go on an excursion.

While you certainly could just stop at a bar and get a bottle of water before heading off the ship, having a little stockpile makes getting ready for a fun day on shore easier. Plus, the crew are usually happy to give you an extra bottle or two if you ask.

Not using a drink package at restaurants

Did you know your drink package benefits work at Royal Caribbean's restaurants, including the specialty restaurants?

Some Royal Caribbean specialty restaurants have a special cocktail menu with drinks not available elsewhere on the ship.

If the restaurant has a special cocktail, usually it is on the drink menu that also includes the wines and other beverages available.

Specialty restaurants with particularly good drinks of their own include Sabor, Jamie's Italian, 150 Central Park and Wonderland.

Assume you need a drink package

While this article is about how to maximize a drink package, it is worth noting everyone does not absolutely need one.

Getting a drink package means you have a fixed cost to your drinking onboard, as well a great deal of convenience. But if you will not drink enough during the cruise, then a drink package is not necessary.

Your cruise fare includes some basic beverages, including water, coffee, milk and tea. For a lot people, this is more than enough.

In addition, a drink package has a high upfront cost that is difficult for some to pay, even if it means a lower bill later.

Drink packages are a nice to have splurge, but far from a necessity, so have an honest conversation with yourself to determine if it makes sense to get one.

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Many people with an upcoming Royal Caribbean cruise often wonder if there is a way to get a free Royal Caribbean drink package for their vacation.

Can you really get a Royal Caribbean unlimited drink package for free? And if so, what's the catch?

Free drink packages are rare

Generally speaking, Royal Caribbean does not offer its drink packages for free, but it does regularly offer discounts on them.

If you book a Star Class suite on an Oasis or Quantum Class ship, complimentary Deluxe Beverage Package is included for every guest in the room. Star Class staterooms are the highest category of suites available on any Royal Caribbean ship, and usually come at a high cost.

The cruise line used to include a complimentary soda package if you booked a Boardwalk Balcony stateroom on its Oasis Class ships, but discontinued that program on January 1, 2020.

In select countries (i.e. United Kingdom), occasionally a new promotion will offer an "all-inclusive package", where the drink package cost is included with the cruise fare cost. Whether or not the drink package is free, or simply paid for as part of the cruise fare, is debatable.

Another way to get a free deluxe beverage package is if you reach a high enough tier of the Casino Royale program, which rewards guests who gamble a lot on Royal Caribbean.

As previously stated, a free drink package is nearly non-existent, and when it is "included" for free, you are usually paying for it in the grand scheme of things.

How to get a discount

If you want to know how to get a get a discount on a Royal Caribbean drink package, there are far more options available to you.

Every few weeks or so, Royal Caribbean runs a sale on pre-cruise purchases made on its Cruise Planner site.

These discounts regularly offer money off the cost of an unlimited drink package, primarily the unlimited alcohol package. The exact discount will vary, but the price offered online is always cheaper than the price onboard the ship.

If you know you want to buy a drink package, your best option is to pre-purchase and lock in the lower price.

In addition, Royal Caribbean will offer Crown and Anchor Society members a discount if they purchase the drink package onboard the ship.

Typically, the onboard discount for a Crown and Anchor Society member is 20% off for Diamond, 30% off for Diamond Plus, and 40% off for Pinnacle. 

This discount can be a better option if you are cruising solo, as the pre-cruise discounts typically offer the best deal if you are buying two packages.

Royal Caribbean has unveiled a new design for its unlimited drink package soda cups on a few different ships across the fleet.

The new cup design comes in at least two colors (blue or green) and features a large Royal Caribbean Crown and Anchor logo with plenty of bubbles around it.

Photo by Chris Bowers on Liberty of the Seas

Pink design. Photo by Chris Spears

Royal Caribbean Blog reader Michael Pastore shared photos of the new cup design while on Adventure of the Seas this week.

These souvenir cups are compatible with the self-serve soda machines on the pool deck as well as the Coca-Cola Freestyle machines. The Coca-Cola souvenir cup has a special chip in it which activates the machine.

Do you like the design of these souvenir Coca-Cola cups? Tell us in the comments below!

The decision to buy a Royal Caribbean beverage package is something a lot of cruisers wrestle with, because the benefits of having a fixed cost for unlimited drinks has to be weighed against the question of "need" and overall cost.

There are three different drink packages you can buy either before the cruise or once onboard.

Many cruisers are curious if a drink package makes sense to buy, so here are the top reasons to know that you need to buy a drink package on your next cruise.

You like having a fixed cost for all your drinks

The most compelling reason to get any drink package is for the flat fee to enjoy unlimited drinks on your cruise.

Budgeting for a vacation involves a lot of costs, and the last thing anyone wants is a surprise bill at the end of the cruise that is much higher than expected.  Investing in a cruise drink package assures that soda, booze or coffees will not run up your bill.

If you pre-purchase a drink package prior to the start of the cruise, not only will you save money, you will spread out the total cost of the cruise vacation.

Of course, you could always wait until the first day of the cruise to see how your drink consumption is going and elect to buy a drink package once onboard.

You are cruising with a lot of friends or family

I believe people cruise differently when they are sailing with just their family, versus a larger group. To that point, having a drink package might make a lot of financial sense if you are going to be socializing a lot on your cruise.

Going on a cruise with extended family and friends is a fantastic way to catch up and make new memories that you will be laughing about for years to come.  In my experience, hanging out with people for extended periods of time leads to wanting to have a drink.  Whether you all decided to do a few rounds of beers at the pool or want to enjoy a few glasses of wine with dinner, a drink package will make the decision to join in a heck of a lot easier.

When you do not have a drink package, you begin to question if you want to get another drink to be a part of the crowd, or be fiscally responsible and skip this round.  No good stories include, "...and then I decided to save some money and not order a drink."

Convenience is important to you

There is no doubt that having a drink package means not worrying about your bar bill.  With beers, cocktails, coffees and more included, the notion of racking up a giant bill is eliminated.

In fact, having a drink package makes it super simple when you are at any bar, restaurant, lounge or theater to simply take your SeaPass card out and grab a drink.  Gratuity is included with the drink package, so there is no math to calculate and no bill at the conclusion of the sailing to rectify.

For many people, a drink package is a very liberating experience.

Bottled water, soda or premium coffee is something you drink a lot

Royal Caribbean includes some drinks with the cruise fare, but if you are used to having a soft drink with meals, wine with dinner or a latte every morning, buying a beverage package might be right up your alley.

While buying a Diet Coke here, or bottled water there is not going to cost you a fortune, these drink package purchases do add up, especially if it is a habit.  Bottled water is one area that a lot of guests tend to buy because they need them for tours in the ports of call the ship visits.

If you have a drink package, the convenience of being able to grab a bottle of water or have a second shot of espresso is far less worrisome.

You want to try drinks

One of the best advantages of having a beverage package is being able to sample drinks without worrying you are wasting money if you do not like it.

You may have heard about all the amazing cocktails you can have on a cruise, like a Lavaflow, Miami Vice or Strawberry Daiquiri. Ordinarily, you might shy away from buying one because you do not want to spend money on a drink you may not finish.  With a drink package, there is no risk involved.

In fact, Royal Caribbean offers a wide variety of beers, cocktails and liquors with its drink packages and you may find trying a few drinks during the cruise to be a fun pursuit.

You are going to Perfect Day at CocoCay or Labdee

My mom used to always remind me that you do not need to drink to have a good time, and while accurate, having a few drinks at the beach or pool is still fun!

If your ship visits either of Royal Caribbean's private destinations, you can only buy beers or cocktails from the cruise line and that makes a drink package purchase far more compelling.

These private islands are all about enjoying the natural beauty surrounding you, and having a few drinks along the way seems to be a common pastime. Just like a sea day on the ship, drink package benefits work on these private islands and extend the value they provide.

What do you think?

If you have cruised before, is a drink package worth it?  If you are new to cruising, what concerns do you have? Share your comments and questions in the comments!

Royal Caribbean's drink packages are big hit with guests, because it provides unlimited beverages to enjoy during the cruise for a fixed price.

There are three drink packages available to purchase: Deluxe Beverage Package, Refreshment Package, and the Classic Soda Package.

If you elect to buy a drink package, here are a few ways to take full advantage of your investment.

Specify the liquor brand when ordering

When you order any alcoholic drink, be sure to specify the liquor.

Instead of ordering "a bloody mary", say "a bloody mary with Grey Goose". Your unlimited alcohol package includes quite a variety of liquor, so do not settle for the first bottle available to the bartender.

By specifying the higher quality brand of liquor, you can get more value out of your package, as well as enjoy the finer spirits included with your drink package.

Pre-purchase to save money

Royal Caribbean rewards guests who buy their drink package before the cruise with a discounted price, compared to purchasing it on the ship.The exact discount will vary from sailing to sailing, but in general, the savings of booking a drink package online before a cruise can be as much as over $10 per person, per day compared to booking it onboard. Over the course of a 7-night cruise, those savings add up quickly!

What you want to do is log onto the Cruise Planner on Royal Caribbean's website and purchase the drink package of your choice online.  If you are concerned about the drink package price dropping, take solace in the fact you can always cancel and rebook with no penalty!

Not only will buying your drink packages online save you money, it will also save you time because typically there can be lines to purchase the drink packages onboard the ship. Your vacation time is limited, so do not waste it waiting to buy a drink package.

How to save money if your spouse does not drink (a lot of) alcohol

You may or may not be aware that all Royal Caribbean passengers 21 years of age and older (18 years in Australia and the U.K) are now required to purchase the Deluxe Beverage Package if at least one other person in their cabin has one.

That is fine if each adult in the room wants the alcohol package, but what if someone does not want it or cannot consume alcohol? 

Before the cruise, call Royal Caribbean and explain that you would like to purchase the deluxe beverage package, but someone else in your room does not want it. While not an official policy, in every instance we have tried, the cruise line will allow you to purchase the Royal Refreshment (non-alcoholic) drink package instead for that person. This helps save money on what would have otherwise been a drink package that the other person would not have been able to fully utilize.

Don't overlook coffee, bottled water and juice

When talking about the Deluxe Beverage Package, inevitably we all focus on the cocktails, beer or wine included, however, it includes so much more than just alcohol.

Lattes, premium bottled water, sparkling water, fresh squeezed juices and more come with your drink package purchase.  These sort of beverages are a major component to the drink package, and are a way to enhance the value of your package investment because the savings can rack up quickly.

Use your drink packages outside the bar

While it may be obvious you can use your drink packages at any bar or lounge, your benefits extend to any restaurant on the ship.

Royal Caribbean's specialty restaurants have their share of signature cocktails, as well as a full array of alcoholic and non-alcoholic drinks. Just like at a bar, your drink package works at these locations too.

In addition, Royal Caribbean's drink package benefits work at Perfect Day at CocoCay or Labadee.  Your drink package value will dramatically increase if your cruise visits one of these spots.

You don't need the soda cup to get a drink

One of the benefits of any drink package is you will get a souvenir Coca-Cola cup to use during the sailing. While it is a handy means of getting soda (and the only way to get soda out of the Coca-Cola Freestyle machines), you do not need to always use the cup to get a soft drink.

In addition to the cup, any bar, restaurant or lounge can provide you a cup or can of soda whenever you like. This is helpful when you are Labadee or Perfect Day at CocoCay and do not feel like bringing the cup with you, or anytime when the cup is not with you.

If there is an area of Royal Caribbean that garners a lot of questions, it is about the cruise line's drink packages.

There is a tremendous amount of value potentially with a beverage package, and quite often people are curious how to maximize a drink package purchase and make it work for them.

Many cruisers ask questions such as...

"Is a drink package on Royal Caribbean worth it?"
"How much is drink package on Royal Caribbean?"
"How does drink package work on Royal Caribbean?"
"Can Royal Caribbean drink packages be shared?"

These are real questions we are asked, so here are the answers to some other beverage package questions we often get asked.

What is a Royal Caribbean drink package?

A drink package offers a prepaid, fixed price for unlimited drinks during a Royal Caribbean cruise.

There are three types of beverage packages offered by the cruise line: Deluxe Beverage Package (unlimited alcoholic and non-alcoholic beverages), Refreshment Package (non-alcoholic beverages) and the Classic Soda Package (soft drinks only).

The  Deluxe Beverage Package includes any single beverage item with a value of up to $14:

• Fountain soda and refills at any venue
• Coca-Cola Freestyle beverages
• Coca-Cola souvenir cup
• Non-alcoholic cocktails (mocktails)
• Bottled still and sparkling water
• Premium coffees and teas
• Fresh-squeezed juices
• Cocktails
• Spirits
• Liquor
• Beer
• Wine by the glass
• Milkshakes at Johnny Rockets (only available while dining at Johnny Rockets)

The Refreshment Package includes:

• Fountain soda and refills at any venue
• Coca-Cola Freestyle beverages
• Coca-Cola souvenir cup
• Non-alcoholic cocktails (mocktails)
• Bottled still and sparkling water
• Premium coffees and teas
• Fresh-squeezed juices
• Milkshakes at Johnny Rockets (only available while dining at Johnny Rockets)

The Classic Soda package includes

• Fountain soda and refills at any venue
• Coca-Cola Freestyle beverages
• Coca-Cola souvenir cup

How do I purchase a Royal Caribbean beverage package?

Guests can purchase a drink package before the cruise via Royal Caribbean's Cruise Planner website, or by calling 1-800-398-9819 up to two days prior to the cruise.

Alternatively, the drink package can be purchased onboard the ship.

You will save money by purchasing the drink package prior to your cruise, because Royal Caribbean often discounts the drink packages compared to the onboard price.

Can I order multiple drinks at a time with Royal Caribbean's drink packages?

No, drinks ordered with a Royal Caribbean all-inclusive beverage packages must be ordered one at a time. 

If multiple guests each have a beverage package, then drinks can be ordered in tandem, but the cruise line requires one drink per order to prevent abuse of the beverage packages.

Are gratuities included in the Royal Caribbean beverage package cost?

At the time of purchase, a service charge is added to the drink package cost.  This 18% gratuity covers all drink package purchases made onboard the ship, so no additional cost is required by the guest when ordering a beverage.

Guests may optionally pay an additional gratuity when ordering a drink at their discretion.

How do I cancel my Royal Caribbean beverage package?

You can cancel the drink package up to 2 days prior to your cruise easily via the Cruise Planner site.

Once logged into your sailing, click Order History at the top right of the page and then find the drink package you purchased and click cancel.

If you decide to cancel the drink package onboard the ship, usually Royal Caribbean will allow it, but not always.  You will need to go to Guest Services onboard and ask to cancel and refund the drink package.  Keep in mind that if they do cancel your drink package purchase, any drinks you purchased will be charged to your SeaPass account individually.  

How am I identified as having purchased a beverage package?

The bottom right corner of your SeaPass card will either be stamped with text, or have a sticker affixed to it that indicates you have a drink package.

Regardless of the sticker or text, each order will need to be scanned by the bartender/waiter to verify drink package status.

If you have a WOWBand, the bartender/waiter can scan that and verify drink package status as well.

Are beverage packages available on all sailings?

A drink package is available on most sailings that are two or more days, with the exception of 2- or 3-day sailings from Southampton, England.

Does everyone in my stateroom need to buy the Deluxe Beverage Package?

Yes,  if one person in a cabin purchases the Deluxe Beverage Package, all others in the cabin aged 21 and over must purchase a package. If the other adult(s) in the room do not consume alcohol for any reason, you can call Royal Caribbean at 1-800-398-9819 and ask for an exemption.

There is no such rule required for the Refreshment Package or the Soda Package.

What happens if the drink I want is more than $12?

If you exceed a drink order threshold, you will pay the difference.  This applies to the menu price of the drink, as gratuity is included with your drink package.

Keep in mind that most drinks are within the drink package threshold, and only a few top shelf liquors are excluded. In short, you need to go out of your way to try to exceed the limit.

Can guests purchase the all-inclusive beverage packages for selected days?

No, guests cannot "cherry pick" days to have the drink package. Once purchased, it is good for the duration of the cruise.

Onboard, the all-inclusive packages are available for purchase throughout the voyage with at least 4 days remaining. Must be purchased for the duration of the cruise; prorated price based on date of purchase. 

Is there a daily limit for drinks with the Deluxe Beverage Package?

No, there is not any daily limit with Royal Caribbean drink packages.

Where can I use my Deluxe Beverage Package?

Royal Caribbean's drink packages are honored at all bars, lounges and restaurants on your cruise.  This includes the main dining room and Windjammer Café.

The drink packages also work at the cruise line's private islands of Perfect Day at CocoCay and Labadee.

Room service and minibar are not included. 

Can I use my beverage packages when I get onboard my cruise?

Absolutely! If purchased before the cruise or even in the cruise terminal, the drink package benefits are available immediately.

Can I use my beverage package at Labadee? Or Perfect Day at CocoCay?

Yes, drink packages purchased for onboard your Royal Caribbean cruise are honored at either destination.

There is no additional charge to use your beverage packages on the island, so it is added value for anyone visiting.

Can I use my drink package at Starbucks kiosks onboard?

No, drink packages are not honored at any Starbucks kiosk onboard.

It is important to note that the Deluxe Beverage Package and Refreshment Package do include premium coffees at Cafe Promenade or Cafe Latte-Tudes.

Royal Caribbean's drink packages are a very popular option that many guests purchase for their cruise vacations. Beverage packages offer an unlimited assortment of cocktails, beers, sodas and more for a fixed cost.  That means a predictable cost to indulging onboard, as well as a convenient means of enjoying beverages without worrying about extra costs.  

If you are wondering what the Royal Caribbean drink package prices are, then check out this easy to understand guide for pricing basics.

Drink Package

It is worth noting that these price changes are reflective of the onboard pricing, and many guests are able to take advantage of discounts provided by the cruise line via the Cruise Planner site.

Deluxe Beverage Package

Onboard costs $63 - $89 per guest, per day (before gratuity). The exact price will vary from sailing to sailing.

Commonly referred to as the unlimited alcohol package, it includes beer, wine by the glass (up to $12 value or $13 on Oasis/Quantum Class ships), frozen cocktails, house and premium cocktails (up to $12 value or $13 on Oasis/Quantum Class ships), non-alcoholic cocktails, premium coffee and tea, bottled still and sparkling water, fresh-squeezed juice, fountain sodas with a souvenir Coca-Cola cup and a 40% percent discount on wine bottle purchases under $100 (wines above $100 will receive a 20% discount).

Royal Refreshment Package

Onboard cost is $29.00 - $38.00 per guest, per day (before gratuity). 

The non-alcoholic drink package includes premium coffees and teas, bottled water, fresh-squeezed juices, non-alcoholic cocktails and fountain soda. 

Classic Soda Package

Onboard cost is $12.99 - $15.00 per guest, per day (before gratuity). 

Drink package discounts

From time to time, Royal Caribbean will discount its drink packages if purchased prior to the cruise via Royal Caribbean's Cruise Planner site.

The exact discount will vary, although it is common to see up to a 20% discount off the daily rate. Royal Caribbean has been known to run even more lucrative discounts from time to time. The intriguing aspect to that discount is the daily price for a drink package seems to vary from ship to ship, and sailing to sailing. If you have more than one cruise booked on different ships, you may find different sale prices.

There is no guarantee your sailing will have a discount on drink packages via the Cruise Planner, but the pre-cruise discounts seem to be widely available.

Not all sailings have discounts available, but if they are available, guests can log into their My Cruises section of the Royal Caribbean web site, navigate to the Cruise Planner section for their sailing and check if there are any discounts available on the Royal Caribbean drink package prices.

Is a drink package worth it?

Royal Caribbean's drink packages can absolutely save you money when compared to ordering a similar amount of drinks without a drink package, but it is up to you to consume enough throughout your sailing to "break even" on the package investment.

The basis of these unlimited alcohol packages is the premise that you will drink enough to "break even" each day to make the packages worth it.  

Generally speaking, the Deluxe Beverage Package takes about 5-6 drinks per day to reach the daily cost of the drink package. The non-alcohol packages have a lower break-even point, that is closer to 3-4 drinks.  Of course, the deluxe beverage package includes drinks besides alcohol, which does help with that math.

Keep in mind that you must consume enough drinks every day of your cruise to recoup the cost of the package, and the longer the cruise, the more difficult it could be to maintain that amount of drinking.

Guests sailing on Royal Caribbean ships this week spotted a new souvenir Coca-Cola cup that celebrates Royal Caribbean's 50th birthday.

Photos by twangster

RoyalCaribbeanBlog readers Lovetocruise2002 and Twangster shared photos from Symphony of the Seas and Empress of the Seas of this new cup design available for guests.

Photo by Lovetocruise2002

These souvenir cups are compatible with the Coca-Cola Freestyle machines. The Coca-Cola souvenir cup has a special chip in it which activates the machine. In addition, guests can hand the cup to a bartender to be refilled.

Days after a website glitch offered Royal Caribbean's popular drink package price for $18 per person, per day, Royal Caribbean has decided to honor the incorrect price.

In an email sent to guests, the cruise line accepted the mistake occurred, and decided to own the error and honor the price.

"This was a BIG mistake! It might have been bad code, a random computer glitch — or maybe we just need to reinstate our intern typing test.

Any which way, it was our error, and we’ll own it. Enjoy your deep, deep discount — while we go drown our sorrows.

Happy 4th of July!"

With this announcement, Royal Caribbean will not cancel the purchase and anyone that purchased the drink package during the time it was offered on July 1st will retain their purchase.

UPDATE July 3: Royal Caribbean has decided to honor the drink package glitch price.

For a few hours on Monday, some Royal Caribbean guests thought they were getting the deal of a lifetime on the cruise line's popular unlimited alcohol package.

Royal Caribbean's website listed the Deluxe Beverage Package for $18 per day, per person on select 2020 sailings that got a lot of people's attention.  Usually, the Deluxe Beverage Package runs somewhere between $40 - $52 per person, per day when purchased in advance.

For a short time, the $18 price was listed and the news spread like wildfire around the cruising community. Royal Caribbean subsequently noticed the pricing mistake and reverted the price back to its correct price.

The cruise line has since notified guests who have inquired that the $18 per day, per person rate was a mistake and will not be honored. Royal Caribbean apologized for the mistake, but would not be honoring the package at the incorrect prince. Instead, the package purchase will be canceled and refunds will be issued.

Pricing Mistakes

Pricing mistakes do occur from time to time in businesses these days, and in general, there is no law that requires companies to honor an advertised price if that price is wrong.

Typographical errors, miscommunication and other glitches can result in items being offered at what appear to be deep discounts – discounts that would be ruinous for the company if it were forced to honor them.

Laws against false or deceptive advertising require an intent to deceive on the part of the advertiser. If a company can demonstrate that an advertised price was simply a mistake, then it's not false advertising.

In 2012, the Department of Transportation established clear rules against changing the price of a ticket after purchase. According to provision 399.88(a):

“It is an unfair and deceptive practice within the meaning of 49 U.S.C. 41712 for any seller of scheduled air transportation within, to or from the United States, or of a tour (i.e., a combination of air transportation and ground or cruise accommodations), or tour component (e.g., a hotel stay) that includes scheduled air transportation within, to or from the United States, to increase the price of that air transportation, tour or tour component to a consumer, including but not limited to an increase in the price of the seat, an increase in the price for the carriage of passenger baggage, or an increase in an applicable fuel surcharge, after the air transportation has been purchased by the consumer, except in the case of an increase in a government-imposed tax or fee. A purchase is deemed to have occurred when the full amount agreed upon has been paid by the consumer.”

This rule wasn’t actually intended to cover mistake fares. Rather, it was put in place to ensure that airlines could not change the price of a ticket or add on fees post-purchase.

In light of a number of highly publicized incidents of mistake airline fares, the DOT posted an released its new policy for enforcing mistake fares, and here is the major change:

“As a matter of prosecutorial discretion, the Enforcement Office will not enforce the requirement of section 399.88 with regard to mistaken fares occurring on or after the date of this notice so long as the airline or seller of air transportation: (1) demonstrates that the fare was a mistaken fare; and (2) reimburses all consumers who purchased a mistaken fare ticket for any reasonable, actual, and verifiable out-of-pocket expenses that were made in reliance upon the ticket purchase, in addition to refunding the purchase price of the ticket. These expenses include, but are not limited to, non-refundable hotel reservations, destination tour packages or activities, cancellation fees for non-refundable connecting air travel and visa or other international travel fees. The airline may ask the consumer requesting out-of-pocket expenses to provide evidence (i.e. receipts or proof of cancellations) of actual costs incurred by the consumer. In essence, the airline or seller of air transportation is required to make the consumer “whole” by restoring the consumer to the position he or she was in prior to the purchase of the mistaken fare.”

UPDATE: Royal Caribbean has posted via social media it is reconsidering what to do about this situation.