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Royal Caribbean trademarks "America's Cruise Line"

In:
Category: 
01Apr2021

Royal Caribbean wants to be your hometown cruise line.

The cruise giant registered a new trademark with the United States Patent and Trademark Office for the phrase "America's Cruise Line".

The new registration was created on March 27, 2021, and contains a description that seems to indicate it is related to computer software.

Computer software for use with travel, namely, for searching databases of entertainment information, and organizing, planning and scheduling of entertainment activities, containing information about casinos, restaurants, bars and hotels, for making reservations and bookings for restaurants, transportation and entertainment events and activities, for viewing available entertainment activities and planning and scheduling of entertainment activities, for viewing and tracking details of travel charges and purchases, containing maps and location information and providing directions thereto, to authenticate users of online chat rooms for social networking; Downloadable software for use with travel, namely, software for obtaining boarding passes, for searching databases of entertainment information, and organizing, planning and scheduling of entertainment activities, containing information about casinos, restaurants, bars and hotels, for making reservations and bookings for restaurants, transportation, spa, excursions, and entertainment events and activities, for viewing available entertainment activities and planning and scheduling of activities, for viewing and tracking details of travel charges and purchases, containing maps and location information and providing directions thereto, and to authenticate users of online chat rooms, for social networking

If the description does not provide a great deal of insight into what the intended use of this trademark is, you should not be surprised.

Update: In a twist, it appears Carnival recently used this phrase and perhaps Royal Caribbean jumped at the opportunity to coin the term.

Last week, Carnival Cruise Line CEO Christine Duffy said in a video, "I've always said Carnival Cruise Line is America's cruise line."

Other companies that have famously referred to themselves as America's favorite include:

  • "America's Team" - Dallas Cowboys
  • “America's Airline to the World” - Pan American Airlines
  • "America's Hometown" - Plymouth, Massachusetts
  • "America Runs on Dunkin" - Dunkin Donuts

Quite often Royal Caribbean trademarks words and phrases with little to no detail on how it may or may not be used.

In fact, it is common for a trademark to be filed but never actually reach the consumer for many reasons.

Ship names, new products, and concepts related to cruising are just some of the use cases for a new trademark.

In April 2020, Royal Caribbean registered a name for its own brand of face mask, as well as "make ship happen" slogan.  Thus far, none of these have been used.

However, they did trademark other names that ended up being used, such as the tracelet and emuster.

Royal Caribbean teases update coming is "the news we've all been waiting for"

In:
Category: 
16Mar2021

Royal Caribbean says something big could be announced on Wednesday.

Travel agents received an email about a new webinar scheduled for Wednesday with "some hot off the press updates."

Royal Caribbean's Senior Vice President, Sales, Trade Support and Service, Vicki Freed, told travel agents to attend a webinar that strongly hints at a big announcement.

"I guarantee this is a session you will not want to miss out on - I'd say this is the news we've all been waiting for!"

The invitation did not disclose what the topic or scope of the announcement could be, but the wording is very clear that it is significant.

There are plenty of possible topics this webinar could tackle, including an update on when test cruises might start, revenue sailing restart plans, new health protocols, ship deployments, and more.

UPDATE: A new email from Ms. Freed points to a new homeport for Royal Caribbean.

It is unknown if Royal Caribbean's decision to redeploy Mariner of the Seas beginning in October 2021 has anything to do with the announcement.

It has long been speculated that the first Royal Caribbean ships to restart sailings in North America are likely to be short sailings to the Bahamas, and Mariner of the Seas has offered those types of cruises.

Moreover, if there is any connection between the newly redeployed Mariner sailings and restarting cruises, Royal Caribbean can get around the problem of having to figure out a way around needing to maintain a reduced capacity without canceling certain reservations and not others. 

Stay tuned to RoyalCaribbeanBlog.com for details on anything Royal Caribbean announces.

Royal Caribbean trademarks 15 names for possible cruise ship venues

In:
Category: 
15Jan2021

Royal Caribbean has started off 2021 getting busy at the United States Patent and Trademark Office.

Royal Caribbean Group filed 15 different trademark registrations with the PTO for names that sound like they might be used for cruise ship venue names.

Trademark registrations are notoriously vague, and rarely give much insight into what they may be used for onboard a cruise ship, but it can sometimes tip Royal Caribbean's hand in what they have planned.

All of these trademarks were filed on January 11, 2021.

Go Green

Filed under: Cruise ship services

Absolute Zero

Filed under: Cruise ship services

AquaDome

Filed under: Cruise ship services; Restaurant and bar services

Challenger's

Filed under: Cruise ship services

Roosevelt's Table

Filed under: Cruise ship services

Royal Dueling Pianos

Filed under: Cruise ship services

Royal Suite Club

Filed under: Cruise ship services

Cloud 17

Filed under: Cruise ship services; Providing recreational facilities in the nature of an adults-only pool area onboard a cruise ship

Lou's Jazz Club

Filed under: Cruise ship services

Playaway Park

Filed under: Cruise ship services

Surfside

Filed under: Cruise ship services

The Overlook

Filed under: Cruise ship services

The Lemon Post

Filed under: Bar services

The Yard

Filed under: Cruise ship services

Salty Sip

Filed under: Cruise ship services

Why do these trademarks matter?

If you are curious what might be next for Royal Caribbean, trademark filings are a good hint of what the cruise line may be thinking.

While a lot of trademarks get filed but never used, some do end up being the names of new venues, services or even cruise ships.

It can be argued that a trademark is filed when an idea reaches a point that there is a tangible chance the project may become a reality.  

Reading the trademarks rarely provide much insight into what the cruise line has planned, but these are important first steps for something new to become a reality.

Anyone looking at these registrations should remember that they are filed on behalf of the Royal Caribbean Group, which means these registrations could be intended for a sister cruise line brand, and not necessarily Royal Caribbean International.

With new cruise ships under construction, and other projects around the world in various stages of development, there is always a chance the dreamers at Royal Caribbean are ready to move from concept to reality, and locking in a name is part of that process.

What's your prediction?

Now is your chance to show us how much you (think you) know! Share your predictions what these trademarks will be used for on a cruise ship or private island in the future!

Royal Caribbean's Freedom of the Seas heads for 24 day drydock

In:
06Jan2015

Royal Caribbean's Freedom of the Seas is headed to drydock to begin her 24-day ship-wide refurbishment tomorrow.

The ship is headed to Freeport, Bahamas to have work done on the ship that will consist of cleaning up the entire ship as well as add new facilities and options for guests.

UPDATE: Royal Caribbean has announced a list of changes coming to Freedom of the Seas. Royal Caribbean has been tight lipped on what exactly will change on Freedom of the Seas, but it's safe to say the major propulsion problem that has been plaguing the ship will be fixed.

Some of the work has already begun on the ship even before it left for dry dock.  Carpeting and other areas of the ship were quietly worked on during a quick 2-night cruise that ended today.

A lot of carpeting starting to get ripped up on #FreedomOfTheSeas in preparation for her refurbishment

A photo posted by Royal Caribbean Blog.com (@royalcaribbeanblog) on

Many Royal Caribbean fans have been speculating on other changes coming based on what other Royal Caribbean ships have had as well as information crew members on Freedom of the Seas have told passengers that they've heard.

Rumors are generally regarding new specialty restaurants coming to Freedom of the Seas, including potentially Giovanni's Table, Izumi and Sabor Modern Mexican.  There's also rumors of a new Diamond Member lounge and Concierge lounge.

VIDEO: Royal Caribbean hotel manager discusses Quantum of the Seas rumors

In:
07Mar2013

On our cruise aboard Royal Caribbean's Freedom of the Seas last week, Hotel Manager Michael Rasmussen discussed briefly the new Quantum of the Seas cruise ship that Royal Caribbean is developing and addressed some of the rumors floating out there.

What features do you think Quantum of the Seas will have and what amenities do you want on the new cruise ship?

Could Quantum of the Seas be sailing out of Port Liberty, New Jersey?

In:
12Feb2013

Ever since Royal Caribbean announced their new class of ships, originally called Project Sunshine and now officially called Quantum Class, there's been rampant speculation as to where these cruise ships would sail from.  Over the last two to three months, we've received a lot of tips from our readers that the new Quantum of the Seas or Anthem of the Seas will sail out of Port Liberty in Bayonne, New Jersey.

We haven't had any solid proof other than second or third hand reports but today we found two interesting tidbits that could point to where one of these new cruise ships will sail from.

The port of St Maarten in the Eastern Caribbean publishes the schedule of cruise ships that will call on the island at any given time.  For its December 2014 schedule, it lists a stop on December 5 by a ship called "Sunshine", which many believe is a reference to Project Sunshine.  This is followed by other monthly or bi-monthly calls by a ship of the same name.

Moreover, a dedicated fan took the time to compare cruise schedules in St Maarten for the next three years between Explorer of the Seas (the current Royal Caribbean ship based out of New Jersey) and this mystery "Sunshine" ship.

Monday, May 6, 2013 12:15 - 20:00 Explorer of the Seas
Monday, May 20, 2013 12:15 - 20:00 Explorer of the Seas

Monday, May 12, 2014 12:15 - 20:00 Explorer of the Seas
Monday, May 26, 2014 12:15 - 20:00 Explorer of the Seas

Monday, May 11, 2015 12:15 - 20:00 Sunshine
Monday, May 25, 2015 12:15 - 20:00 Sunshine

Adding more fuel to the fire of this rumor is the fact the Royal Gazette, a newspaper in Bermuda, published an article detailing a proposed wharf expansion that would accommodate larger cruise ships. In particular, the paper mentioned, "to determine the docks’ capacities to accommodate the latest cruise ships in production by both the Norwegian Cruise Line and the Royal Caribbean Cruise Line."

Since Explorer of the Seas currently sails out of Port Liberty and offers cruises to Bermuda in addition to the Caribbean, this seems like another indication that Quantum of the Seas or Anthem of the Seas might be based out of New Jersey.

All of this is speculation and we have no "silver bullet" proof quite yet.  Royal Caribbean is still slowly announcing details about the two new cruise ships and we will post news immediately about these two ships as they are announced.

Report: Finland agrees to fund new Royal Caribbean Oasis class cruise ship

In:
Category: 
05Oct2012

According to America World City  Inc, the Finnish government has agreed to provide financial backing for Royal Caribbean to build a third Oasis class ship at STX's Turku shipyard for around one billion euros.

"The Government of Finland has agreed to fund a third of Royal Caribbean cruise ship in order," said the America World City in a statement.

Finnvera, the Finnish state-owned specialized credit institution, did not comment in any way on Friday because the law prohibits them to discuss financial target confidentiality.

Turun Sanomat reported on Friday that the government's deliberations with Royal Caribbean for the cruise ship order financing will probably be postponed next week. Economic Policy of the Cabinet meeting schedules and agendas are secret.

Basically, Finnvera gives the buyer money for burrowing & guarantees the loan repayment period.  The Finnish government granted 3.0 billion euros in September in funding to Finnvera. This allows a new form of export credit financing, for the benefit of Finnish export companies to compete.

Royal Caribbean calls third Oasis-class ship "a rumor"

In:
05Oct2012

We reported on Wednesday that a newspaper in Finland claims Royal Caribbean was getting ready to order a third Oasis-class cruise ship from STX Finland's Turku Shipyard.

Royal Caribbean spokeswoman Cynthia Martinez responded to the report by saying, "It's a rumor.  We don't comment on rumors."

Martinez also added to a request by USA Today, "As we have done in the past, if/when we have something to announce, we will do so through an official company press release."

The rumored ship order stipulates that Royal Caribbean is looking for financial assistance from the Finnish government to help pay for the ship order.

If the rumor proves to be true, the third ship would be sister to Oasis and Allure of the Seas.  It would also be the third ship Royal Caribbean currently has on order, with two other smaller ships known as "Project Sunshine" under construction in Germany.

Royal Caribbean to order a third Oasis class ship?

In:
03Oct2012

Finnish newspaper Turun Sanomat is reporting that STX Finland's Turku Shipyard is possibly close to receiving a contract from Royal Caribbean to build a third Oasis-class ship.  This would be the sister ship to Oasis of the Seas and Allure of the Seas.

The possible 1 billion Euro order hinges on if the Finnish government is willing to offer export credit construction financing. The newspaper reports the matter will be discussed at a meeting on Thursday of the Finnish Cabinet Committee on Economic Policy.

Royal Caribbean already has two other smaller ships on order, known as Sunshine Class, from a shipyard in Germany.

Rumors of a second Project Sunshine ship swirl

In:
30Nov2011

Royal Caribbean has been tight lipped about its new class of cruise ships known as Project Sunshine  but the cruise community has been speculating about how many ships Royal Caribbean will order.  

As of today, there's just one 4,200 passenger ship on order (which is due to be complete by the fall of 2014) but there's room in the contract for up to 4 ships.  So among the many questions out there, many are wondering if more than one Project Sunshine ship is on the way.

According to Seatrade Cruise Review, the Finnish air condition contractor Koja Oy recently said that it had signed a contract with Meyer Werft " for the delivery of air conditioning systems for the first two Sunshine-project ships".  Included in that contract is an option for delivering air conditioner systems for third and fourth ships, if Royal Caribbean orderes them.

Based on that snippet of information, it sounds like Royal Caribbean is eyeing two ships to start with but we'll have to wait to get a better idea of what's to come when Royal Caribbean is ready to talk.

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