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Royal Caribbean trademarks names for possible venues on new cruise ships

In:
28Oct2020

Royal Caribbean Group's legal team was busy this week with a variety of new trademarks that sound like it could be names for new venues on its cruise ships.

Trademark registrations may not end up being used by the cruise line, but it does provide insight into what may be currently planned.

Four new trademarks have been filed with the United States Patent and Trademark Office earlier this week:

Vue Bar

On October 23, a trademark was made for "Vue Bar" under the category of "cruise ship services".

Cask & Clipper

Another registration made on October 23 is for the "Cask & Clipper", which is filed under two categories:

  • Cruise ship services
  • Restaurant and bar services

Royal Caribbean's English-style pubs on its cruise ships tend to have names that combine two words in a similar style to Cask & Clipper.

Wonder Playscape

The trademark filing for "Wonder Playscape" sounds a lot like the name of a new play area on Wonder of the Seas cruise ship.

Wonder of the Seas will be Royal Caribbean's fifth Oasis Class cruise ship, which is set to debut in 2022 and sail from China.

The description for Wonder Playscape says, "Entertainment services in the nature of children's dry playscape attractions".

The trademark might correlate to a series of renderings for a newly imagined concept for families that popped up online. Or it could be something completely unrelated.

Cantina Fresca

The last trademark filing was made for something called "Cantina Fresca" and is described as "restaurant and bar services".

The name infers a Mexican inspired venue, of which Royal Caribbean has targeted this particular cuisine in the past with Sabor Modern Mexican and El Loco Fresh.

What do these trademarks mean?

Trademark applications are usually quite vague and do not indicate exactly how the cruise line will utilize them, if at all.

In fact, a lot of trademarks never get used for many reasons.

It is also worth noting these registrations are filed on behalf of the Royal Caribbean Group, which means they could be intended for a subsidiary cruise line that is not Royal Caribbean International.

Read moreWho owns Royal Caribbean?

Royal Caribbean has two cruise ships under construction set to debut in the next few years, Odyssey of the Seas and Wonder of the Seas. With new ships comes new opportunities to potentially introduce new venues that will help market a ship and differentiate it from other vessels.

In addition, the Icon Class cruise ships are also on the horizon in the next few years.

Royal Caribbean trademarks possible new cruise ship name

In:
Category: 
03Oct2018

Royal Caribbean has trademarked the name Metropolis of the Seas, which could possibly be used as a name of a future cruise ship.

The cruise line registered the trademark with the United States Patent and Trademark Office on October 1, 2018.

Royal Caribbean trademarked three other possible cruise ship names in September. In addition, Apex of the Seas was registered in 2017 and is still a live trademark.

Royal Caribbean currently has four unnamed ships on order, in addition to Spectrum of the Seas.

Royal Caribbean trademarks three new ship names

In:
Category: 
10Sep2018

Royal Caribbean has trademarked three new ship names that could be the names of new cruise ships in the future.

The cruise line registered Eon of the Seas, Gallant of the Seas and Phenom of the Seas via the United States Patent and Trademark Office last week.

It is worth noting that Royal Caribbean has registered other cruise ship names that it never ended up using for actual ships. Joy of the Seas and Apex of the Seas were registered back in 2017 and have yet to be used.

Royal Caribbean currently has four unnamed ships on order, in addition to Spectrum of the Seas.

Tip of the hat to Lloyd Marchand for alerting us to this news.

Royal Caribbean trademarks two new cruise ship names

In:
Category: 
02Jul2017

Royal Caribbean filed two new trademarks with the United States Patent and Trademark Office for what appears to be cruise ship names.

Royal Caribbean filed for new trademarks on Apex of the Seas and Joy of the Seas on June 27, 2017.

Royal Caribbean had registered both trademarks in September 2014, but the trademarks were abandoned on September 14, 2015.

The registration comes just days after Royal Caribbean registered for a similar trademark for Spectrum of the Seas.  The cruise line has not made any announcements of its intentions for these trademarks, if any. Royal Caribbean currently has six ships on order and/or under construction, although two of the ships already have names associated with them (Symphony of the Seas and Icon of the Seas).

Royal Caribbean trademarks Spectrum of the Seas ship name

In:
29Jun2017

Royal Caribbean has filed a trademark with the United States Patent and Trademark Office for "Spectrum of the Seas", which could be the name of a new cruise ship that is currently under construction.

Royal Caribbean filed the trademark application on June 24, 2017 and it is currently active.

This is not the first time Royal Caribbean had applied for a trademark on Spectrum of the Seas. Back in September 2014, Royal Caribbean trademarked it, along with 4 other names.  The trademark for Spectrum of the Seas was abandoned on September 14, 2015, and now the cruise line has re-filed for the same trademark.

It remains to be seen which ship, if any, will bear the name Spectrum of the Seas. Royal Caribbean currently has six ships on order and/or under construction, although two of the ships already have names associated with them (Symphony of the Seas and Icon of the Seas).

Thanks to Lloyd Marchand for alerting us to the filing.

What do you think of the name? Share your thoughts in the comments!

Video: Royal Caribbean’s Ship Designers Stay Ahead of the Curve

In:
Category: 
27Jun2017

Designing and building the world’s largest cruise ships is no small feat for Royal Caribbean’s Newbuild team. Creative collaboration between the team’s designers, architects, shipbuilders and executives is the key to building industry-leading vessels. Often spanning six or seven time zones, the team is brought together by a shared passion. They’ve built a rapport that allows them to feed off of each other, making innovation the norm. And when the most talented minds in the cruising industry come together, the result is ships that others only dream about.

Royal Caribbean trademarks three cruise ship names to possibly be used for new ships

In:
Category: 
27Jan2017

Royal Caribbean has filed to trademark three new cruise ship names this week, with two of them not associated with any ship yet.

On January 21, 2017, Royal Caribbean filed trademark applications with the United States Patent and Trademark Office for the following names:

  • Symphony of the Seas
  • Sunrise of the Seas
  • Valhalla of the Seas

We reported on Royal Caribbean registering Symphony of the Seas, which is rumored to be the name of its fourth Oasis class ship, but the other two names are yet to be tied to any rumors. 

There are currently six Royal Caribbean ships on order, with two of them tied to rumors of what its name will be (Symphony of the Seas and Icon of the Seas). That leaves four ships without any indication what they might be called. Royal Caribbean has not officially announced the name for any of these ships yet.

Royal Caribbean's April Fools joke invites man behind funny ship name to name next Royal Caribbean ship

In:
Category: 
01Apr2016

Royal Caribbean has "invited" James Hand, the man who recently entered a contest in the UK to name a ship Boaty McBoatface, to "help" Royal Caribbean name its next cruise ship.

Coincidently posted on April 1, Royal Caribbean  knows that James Hand has forever altered the business of naming ships, and perhaps could make a career out of it. Therefore, Royal Caribbean is thrilled to extend James Hand an offer to bring his talents on deck, and help Royal Caribbean develop the name for a future ship.

With five ships debuting in the next three years, Hand’s clever copywriting skills will surely be put to good use.

"The people of the United Kingdom know the name of a great ship when they see it," said Michael Bayley, President and CEO, Royal Caribbean International. "Like the rest of the world, we fell in love with the name Boaty McBoatface when we heard it, and we knew immediately that Royal Caribbean could use James Hand’s talent to name our next ship."

As the first step, Royal Caribbean is inviting James Hand to sail on its newest and biggest ship, Harmony of the Seas, when she launches in Southampton, UK this May. Hand will meet with the cruise line’s very own ship naming experts to discuss potential names for a forthcoming ship.

"If James accepts our offer, who knows, perhaps he could name all our future ships,” added Bayley. “James Hand, Chief Naming Officer, Royal Caribbean International. It has a nice ring to it."

Royal Caribbean abandons unused cruise ship name trademarks

In:
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22Sep2015

Over the last couple of weeks, Royal Caribbean filed to abandon United States federal trademarks it had registered for that would have been used for a new cruise ship.

On Monday, September 7, 2015, Royal Caribbean abandoned the following trademarks

  • Emblem of the Seas
  • Passion of the Seas
  • Pulse of the Seas

On Monday, September 14, 2015, Royal Caribbean abandoned another three trademarks

  • Apex of the Seas
  • Joy of the Seas
  • Spectrum of the Seas

The reason provided for all of the names being abandoned was "No statement of use filed".

All six of these names had been registered between 2012 and 2014.  Some of the names in those groups were eventually used for cruise ships, including Quantum of the Seas, Anthem of the SeasHarmony of the Seas and Ovation of the Seas.  

Royal Caribbean still has an unnamed fourth Oasis class cruise ship on order that will be delivered in mid-2018 and an unnamed fourth Quantum class ship on order that should be complete in 2019.

Royal Caribbean trademarks five new cruise ship names to possibly be used for new ships

In:
Category: 
19Sep2014

Royal Caribbean has filed to trademark five new names of cruise shios, which potentially could be names of some of the unnamed cruise ships that are slated to be built.

On September 15, Royal Caribbean filed trademark applications with the United States Patent and Trademark Office for the following names:

  • Spectrum of the Seas
  • Joy of the Seas
  • Harmony of the Seas
  • Emblem of the Seas
  • Apex of the Seas

Royal Caribbean also added applications for three other cruise ship names it had previously sought to register

  • Pulse of the Seas
  • Passion of the Seas
  • Ovation of the Seas

Royal Caribbean had previously announced this week Ovation of the Seas will be the name of its next Quantum class cruise ship.

Royal Caribbean still has an unamed third and fourth Oasis-class cruise ships that could use one of these names.

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