Royal Caribbean embraces mobile technology to help cruises
In:Royal Caribbean CIO Bill Martin spoke with Network World about how Royal Caribbean uses various mobile tools to benefit customer service.
Royal Caribbean has deployed iPhones, iPads and handheld systems from Motorola and XRiver Technologies to its cruise ships as well as land based operations. One such use is the kid tracking technology in stripped down iPhones that allow parents to track the movements of their children aboard a ship. The kids wear a Wi-Fi equipped bracelet that uses the ships' Wi-Fi access points to triangulate the position of the child.
Cruise employees use XRiver Technologies tablets to assist customers in enrolling in activities-such as the Waverider, rock climbing and zip lines-by selecting the activity a guest wants, swiping her stateroom key card and having her sign any necessary liability waivers right on the screen. The tablets replace the paper waivers required for each activity and speed up the entire process.
iPads are being used on Royal Caribbean ships for providing a wine list that suggests food pairings and shows photos and videos of the vineyards-but doesn't throw open the doors for any mobile device.
If you're an Android fan, you may be wondering why Royal Caribbean hasn't used any of that software yet and Martin says there are so many iterations of that operating system on many different devices. "We do try to simplify where we can," he says, adding that he's begun testing some Android applications.

According to guests on the ship, Brown made the appointment a day after the cruise departed and then showed up three hours late to the nail appointment. After creating an incident, security held her until the next stop was made by the ship and was promptly kicked off the ship in the Cayman Islands.
During the "Italian baptism," the ribbon-cutting ceremony has been entrusted to champion Fiona May. Mariner of the Seas was also the scene of a unique event, "Run for Royal", the first 3km never sailed on a cruise ship, which involved five runners.
Royal Caribbean Chairman Richard Fain described the scene in conjunction with Oasis' arrival as "Wow".
By sending 12 ships in 2012, it will increase Royal Caribbean's presence in the continent from 11 in 2011 and 8 in 2010.
Port Authority of Jamaica Public Relations Officer Andrea White indicated that all systems are in place to accommodate the mega-ship. Furthermore, the berthing facility atFalmouth port is 100 percent ready and everyone is raring to witness this historic moment.
The moment took place in Port Everglades, Florida as Griffiths wished the ship a great vacation as it would begin a journey to bring its passengers to Jamaica. Oasis will dock at Falmouth today, March 22, which coincides with the celebration of the official opening of the Falmouth Port.