Royal Caribbean won a 2011 RFID Journal Award for Best Use of RFID to Enhance a Product or Service.  The award was for Royal Caribbean's use of RFID technology to enable guests to prepay for unlimited soft drinks, and to then serve themselves fountain beverages without having to wait on a service bar line.

Royal Caribbean's RFID readers are built into the soda fountains that have antennas installed in the drip trays. 

Royal Caribbean's director of fleet beverage operations Bob Midyette claims each beverage container has a built-in near-field EPC Gen 2 RFID inlay from Alien Technology.  Back-end software confirms the guest's ID number and allows the fountain to dispense a 16-ounce drink.

"The system allows us to improve service to our guests," Midyette explains, "and enhance sales with something that feels like magic."

Thirty members of an end of the world religious group spent the day in Bermuda urging locals to beg for forgiveness before the end of the world occurs.

The New York based group, traveling on Royal Caribbean's Explorer of the Seas, believes the end of the world will occur on May 21, 2011.

Royal Caribbean Associate Vice President & General Manager Jo Rzymowska said that booking trends in the United Kingdom are the slowest in the six years since she joined the company.  Rzymowska believes Britons are waiting longer than usual to book their summer holidays.

Speaking at the launch of a new travel agent training website in London last night, Rzymowska thinks people are just waiting until it's closer to their vacations to book, “This year the booking trends have been the latest in my six years in tenure,” she said. “There are definitely people who haven’t booked their summer holiday yet who are holding out.”

So why the slow down?  Rzymowska believes it's a combination of recent global events and concerns of economic uncertainty.

The good news for Royal Caribbean is that despite the reluctance of some to book, sales for 2011 are still up and Rzymowska thinks the rest of the year will be good as well.

Photo by Baltimore Sun

Itineraries for Royal Caribbean cruises to Alaska in 2012 were announced yesterday of 10 to 18 nights.

Cruises include sailings aboard Radiance of the Seas that sail north and south between Vancouver and Seward as well as Rhapsody of the Seas offering round trip cruises out of Seattle, Washington.

Royal Caribbean also announced 20 new land tours including a 12 night offer for families that include a trip to Fox Island and excursions to the Anchorage Museum and Imaginarium.  There are also six-night Canadian Rocky Mountain cruise tours that include an overnight train journey.

Adam Armstrong, commercial manager, Royal Caribbean Cruises Australia loves the new Alaska itineraries, “Not only do we have great cruise itineraries on offer, but they can also be packaged with land tours in Alaska and the Canadian Rockies. We call them ‘cruisetours’ and they offer something for everyone – fun, adventure or relaxation – plus once-in-a-lifetime opportunities to see the region’s dramatic cliffs, Alpine glaciers, unique marine life and expansive wilderness.”

Other interesting offerings include

• An 18-night Ultimate Cruisetour couples the Canadian Rockies pre-cruise with a five-night post-cruise escorted Alaska land tour
• A six night Canadian Rockies cruisetour that combines Calgary, Banff, Jasper, Vancouver and Victoria with an overnight train journey aboard VIA Rail and accommodations throughout at world-renowned Fairmont hotels.

The port of Santa Cruz de Tenerife in Spain was graced today with the first visit of Royal Caribbean's Liberty of the Seas, the largest cruise ship in Europe.  Liberty has come to the Island from Miami as a stopover before the start of its summer season in the Mediterranean.

A statement released by the Port Authority ensures that the ship is two inches longer than its sister ship, Independence of the Seas, which is 339 feet long and 154,407 gross registered tons, with capacity to 4,375 cruisers.

Liberty of the Seas is served by 1,300 crew, 730 of them dedicated to ensuring safety on board.

The ship, built in Finland in 2007 at a cost of $ 800 million, remain in port until 18:00 pm and depart in the direction of Cadiz to continue to cover a voyage of fourteen days that end in Barcelona, ​​home port of their routes for the Mediterranean. 

Royal Caribbean is launching a new honeymoon registry so that friends and family can purchase gifts for a newly wed couple on their cruise honeymoon vacation.

Some of the options available include paying for dinner at a specialty restaurant onboard their ship, a couple's massage, purchasing an excursion, or just helping pay for the cost of the cruise.

The new honeymoon registry can be reached at http://www.RoyalCaribbeanHoneymoon.com

Photo by Vladimir Nikanorov