Royal Caribbean has decided to split up its three cruise line operations in the United Kingdom and create individual businesses for Royal Caribbean, Celebrity Cruises and Azamara Club Cruises. The decision comes after concluding the three companies have grown to a size that warrants “increased focus and investment”.
Effective January 1, 2014, current associate vice president & general manager Jo Rzmowska will become the managing director for Celebrity Cruises. Top positions for managing directors of Royal Caribbean and Azamara is underway both internally and externally.
Each individual managing director will also get his or her own commercial, marketing and sales teams, as well as separate agent trainers and trade marketing budgets.
Dominic Paul, who remains as vice president and managing director of Europe, the Middle East and Africa, said the proposed restructure was an important milestone in the history of the global RCL Cruises Ltd business:
“The only other market that we have this kind of focus is North America. This is the first time we have given any other market such attention. We have seen that when a market gets to a certain size of importance, this is the structure that works best to grow.
“The UK is the second-largest market globally and this move is a recognition of the growth achieved so far and to best position each cruise line for future development and growth.”