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Royal Caribbean names new director of sales for UK & Ireland


Royal Caribbean has appointed Ben Bouldin as its new director of sales for the UK and Ireland.

Travel Weekly reports that Bouldin will be in charge of the 18-person sales team.  The hiring of Bouldin fills a newly created position to help with sales of Royal Caribbean cruises in the region.  He will now work alongside Jo Briody, who has been appointed director of marketing and public relations for the cruise line.

Before being hired by Royal Caribbean, Bouldin had spent 15 years at PepsiCo International.

Bouldin's boss, Stuart Leven, managing director for UK and Ireland, commented on the hiring to Travel Weekly, "With a new brand structure in place and the recent announcements confirming Anthem of the Seas deployment to the UK in 2015, Ben joins the Royal Caribbean business at an exciting time.

"I look forward to working alongside him and am confident that with his exceptional experience working with high profile international brands he'll be able to build on the team's industry leading track record within the cruise sector."