Royal Caribbean to talk about Enterprise Social Networking at LA conference
Royal Caribbean will be a featured speaker at the Social Networking Conference and Strategic Communications Conference taking place on June 23-24, 2011 at the SLS Hotel in Beverly Hills, California.
Royal Caribbean's Global Corporate Communications Manager, Cynthia Martinez, will be on hand at the conference to cover the topic of crisis management with social media. Martinez will use the example of the earthquake in Haiti and the aftermath to discuss how Royal Caribbean leveraged their website, blog, Facebook, and Twitter to keep the media and general public informed.
She will discuss how these social media tools helped mitigate some of the negative press Royal Caribbean received and how they helped prevent long-term damage to the cruise's brand.