Royal Caribbean appoints Tamara Strauss as new Marketing Director for UK & Ireland


Royal Caribbean appointed Tamara Strauss as its new Marketing Director in the UK and Ireland.  

As part of her new role, Strauss will lead the marketing, communications and distribution teams in the United Kingdom and Ireland, with the goal of bringing the Royal Caribbean International brand to a wider audience.  There will be a special emphasis on the guests new to cruising.

Strauss was previously with InterContinental Hotels Group, where she held a number of senior marketing roles and managed a multi-million pound relaunch of Holiday Inn in the UK.

Royal Caribbean UK & Ireland managing director, Stuart Leven, commented on the hiring, "It’s an exciting time to have Tamara come on board as we have high ambitions to take the cruise category and Royal Caribbean in particular to new audiences. I look forward to building on the brand’s success as we continue to target the new-to-cruise audience and launch two new game-changing ships in 2016."

Royal Caribbean targeting Scottish cruisers


Royal Caribbean says people from Scotland are the biggest spenders on cruise ships among Great Britain, given that they book more expensive staterooms and spend more onboard.

Royal Caribbean UK managing director Stuart Leven indicated Royal Caribbean will now try to lure more Scots to book a Royal Caribbean cruise by launching a new development fund to encourage more travel agents to sell cruises.

Leven said the new direction came ahead of the cruise line adding billions of dollars in new cruise ships over the next four years.

Royal Caribbean will bring Anthem of the Seas to Southampton when she debuts in April 2015, which will mark a new effort by Royal Caribbean to appeal to the UK cruising market.

Royal Caribbean awards UK brand contract to Lexis


Royal Caribbean has awarded Lexis a four-way pitch for the UK and Ireland account.  

Lexis will manage the Royal Caribbean UK's corporate, consumer and crisis PR as well as raising its the awareness amongst a ‘new to cruise’ consumer audience, by tackling misconceptions of cruise vacations.

Royal Caribbean UK's PR was previoulsy managed by Siren Communications.

Royal Caribbean UK & Ireland Director of Marketing, Jo Briody, commented on the deal with Lexis, "Lexis impressed us with its understanding of our core challenges and with its creativity. We are leading change in the cruise industry and want to take a fresh approach to our communications. Lexis shares our passion for the brand and demonstrated the ability to challenge misconceptions and positively influence people outside of the cruise sector."

Royal Caribbean UK chief hints at higher cruise prices in future


Royal Caribbean managing director for the UK & Ireland, Stuart Leven, spoke at Barclays Travel Forum in London and mentioned that cruise prices could rise as the economy recovers.

Leven said high levels of discounting in the sector had been necessary due to the economic climate of the last few years.  Leven believes that the discounting strategy could change in conjunction with a recovering economy and cruise brands looking to seperate themselves from the competition.

“My observation is it is very hard to differentiate between the brands,” Leven said.

“[During the recession], we fell back on the deals that you have to get to fill your ships and that led to price [wars].

“The market is coming out of recession and the more you differ your brand as a brand, then you can charge a premium, and the cruise companies are looking at that now.”

In Southampton, Royal Caribbean's move to bring the brand new Anthem of the Seas has sparked a renewed competition among cruise lines to the UK cruise market.  With new ships trying to dominate the market, perhaps premium pricing for these ships will be part of the equation.

Royal Caribbean holding contest to blog on Allure of the Seas for a month


Royal Caribbean UK is looking for a guest blogger to report about their experiences while cruising on Allure of the Seas in the Mediterannean in 2015 for an entire month.

Royal Caribbean has started a contest to find this one blogger called "Away With Words", where the winner will be brought onboard Allure of the Seas for one month in summer 2015.  The person will report back on the destinations they haveexplored, and everything the ship has to offer. Royal Caribbean will provide onboard accommodations, meals, a complimentary drinks package and laundry.

To enter, you must answer the question, "Tell us about your most WOW travel experience..." in either 500 word written entry or a 60 second video on YouTube or Vimeo.

Those interested must enter by June 30, 2014 and be 21 years old and a resident of the United Kingdom or Ireland.

More details on the contest and how to enter can be found here.

Royal Caribbean launches free drinks promotion for UK cruises


Royal Caribbean is launching a new promotion for cruises out of the United Kingdom called "Drinks on us!" that will begin on August 1, 2013.  

The new promotion offers a little something for everyone in the family.  For kids between the ages of 3 and 17 years old, they can enjoy free unlimited soda at all bars, lounges and restaurants.  Adults will enjoy free wine while you dive, with five complimentary bottles of wine per stateroom.

This offer is applicable on all sailings of seven nights or more traveling from the UK between May and October 2014.  

Royal Caribbean launches "Royal mums and dads" helpline in UK


Royal Caribbean has launched a new help phone service in the United Kingdom that is staffed by moms and dads to help travel agents expand their family vacation sales.

Royal Caribbean is calling it the "Royal Mums and Dads advice line" and is operated by parents who work for Royal Caribbean and have experience planning, booking and taking family cruises with their kids.

The Royal Mums and Dads can answer questions from travel agents about selling family cruising, from what is on offer to keep children entertained, to health and safety questions.

Royal Caribbean assures that the all of the staff have cruised recently and there's a wide range of children ages included from young children through teenagers.

Royal Caribbean head of trade sales Nicki Tempest-Mitchell, who has a seven-year old and a 10-month old, commented on the new service, "Trying a new kind of holiday for the first time can be daunting so, by giving parents the reassurance that they can talk to a mum or dad who has already cruised with their children, we hope to share our favourite family holiday memories and provide all the information that a diligent mum or dad would want to know before taking to the ocean waves with their children. We hope to assist agents in converting a sale by offering our own expertise to reassure clients looking at cruising for the first time."

The Royal Mums agents’ advice line is open between 9.30am and 2:30pm every weekday.

Royal Caribbean offers new luggage service in UK


Cruisers in the United Kingdom have a new way to get their luggage to the cruise ship a little bit easier now.  Royal Caribbean is offering Brits a home luggage collection service, for a fee of course.

Those going on a cruise can have their luggage picked up from their home and delivered to their cabin and then dropped back off at their home after their cruise.

This new service costs £35 per item each way and is available for cruises on Royal Caribbean ships Independence of the Seas from Southampton, Jewel of the Seas from Harwich and Celebrity Cruises’ Celebrity Eclipse from Southampton.

Luggage is picked up by Royal Caribbean between 24 and 96 hours prior to the cruise departure depending on the address in the United Kingdom.

Royal Caribbean Cruises UK and Ireland managing director Dominic Paul was optimistic about the new option, “We see this service as particularly useful to our guests with mobility issues, large families or those who need to travel some distance to the port.”

On TV in UK: Oasis of the Seas


For our readers in the United Kingdom, check out the National Geographic Channel tonight at 9pm, err... 21:00, for a show about Oasis of the Seas called "World Record Cruise Ship". 


Like an entire water-going city, the Oasis of the Seas is the largest cruise ship ever built. But this colossal vessel started on a humble drawing board, when a group of international architects were given a simple brief: to design something completely new. 
Premiering on Wednesday 14 July at 9pm, World Record Cruise Ship follows the project from the early planning stages right through to the vessel's completion as the team creates the goliath of all cruise ships with the biggest measurements in the world.
At 360 metres in length and 16 passenger decks high, it can accommodate 8,500 passengers and crew members at the same time.  And to ensure that guests are afforded the most luxurious stay possible, the team had to conduct rigorous tests to ensure that every part of the ship passed the catalogue of strict environmental and safety tests needed before the maiden voyage.
Dwarfing all other cruise ships, prepare to join the crew and set sail as this self-proclaimed 'architectural marvel' takes to the water.

Royal Caribbean expecting big things from UK and Ireland


Azamara Cruises, a Royal Caribbean subsidiary and specialty cruise line has released its 2011-2012 brochure which features 57 new ports of call. There are lots of new itineraries and options to choose from, but Royal Caribbean seems to have high hopes from its cruise business in the United Kingdom and Ireland.

Royal Caribbean Associate Vice President and General Manager for the UK & Ireland, Jo Rzymowska said: “The UK and Irish Market is demonstrating great affinity to the revamped boutique cruise experience and we’re looking to grow the volume of guests from this market sailing with Azamara Club Cruises throughout 2011.”

Royal Caribbean has already been sending lots of its ships to Europe and given the potential in growth that Rzymowska cited, more could be on the way.