Royal Caribbean appointed Tamara Strauss as its new Marketing Director in the UK and Ireland.
As part of her new role, Strauss will lead the marketing, communications and distribution teams in the United Kingdom and Ireland, with the goal of bringing the Royal Caribbean International brand to a wider audience. There will be a special emphasis on the guests new to cruising.
Strauss was previously with InterContinental Hotels Group, where she held a number of senior marketing roles and managed a multi-million pound relaunch of Holiday Inn in the UK.
Royal Caribbean UK & Ireland managing director, Stuart Leven, commented on the hiring, "It’s an exciting time to have Tamara come on board as we have high ambitions to take the cruise category and Royal Caribbean in particular to new audiences. I look forward to building on the brand’s success as we continue to target the new-to-cruise audience and launch two new game-changing ships in 2016."