Social Media

Royal Caribbean names Symphony of the Seas 'The World's Most Instagrammable Ship'

In:
05Apr2018

Royal Caribbean declared its newest cruise ship, Symphony of the Seas, is the world's most Instagrammable cruise ship.

To help guests make the most of these Insta-moments, Royal Caribbean has appointed Russ Francis as the company’s first ‘Instagrammer-in-Chief’ as Symphony takes her first guests on their holidays in the Mediterranean from Barcelona, Spain.

Russ Francis’ Instagram skills were spotted by the company when he entered Royal Caribbean’s search for the first Instagram Intern-Ship at sea in 2017. His new role will be to help inspire guests to do the ship justice through their Instagram content and establish Symphony of the Seas as the world’s most Instagrammable ship.

“For something to be truly Instagrammable it has to be unique enough that people want to show off about it” comments Russ Francis, Royal Caribbean Instagrammer-in-Chief. “It’s so much more than being a pretty setting. Extraordinary Instagram content causes a reaction whether that’s jaws dropping in amazement or mouths watering at the very best dishes, it’s about capturing experiences that ‘wow’ the viewer. Symphony of the Seas ticks every single box making it the world’s most Instagrammable cruise ship.”

Russ has developed his guide to the ten most Insta-worthy moments that will help achieve the Insta-famous goal.

  1. Ultimate Abyss – The faces of those who have just survived the white-knuckle descents of the tallest slide at sea is not something you want to miss on camera… but can you capture the exhilaration just at the right moment for the perfect Insta shot?
  2. Central Park – Snap the lush greenery of over 12,000 tropical plants in this serene open-air neighbourhood. Packing this picture with as many beautiful and natural colours as possible will make it stand out on Instagram feeds.
  3. Ultimate Family Suite – For a shot at the most exclusive onboard content, make friends with the adventure seeking family staying in the Ultimate Family Suite! With 1,346 square foot filled with a plethora of features including an indoor slide, air hockey table and an eye-popping LEGO wall, you can take advantage of the mix of the bold colours and interesting shapes, making it the most brag-worthy content for Instagram.
  4. Vitality at Sea Spa – The tranquil spa is perfect for an ultra-smug Insta moment in between chilling out and being pampered. ‘Towel selfies’ are very in right now after all.
  5. Pool and Sports Zone – This part of the ship is teeming with action packed Instagram potential. Simply turn your camera towards one of the three colourful waterslides, two FlowRider ® surf simulators or nine-deck high zip line for adrenaline-fueled shots.
  6. Paradox Void– Discover an unusual and strangely captivating reflective art installation stretching high above you in the Royal Promenade. Made from 1,200 steel triangles, getting the lighting right here can work magic to the reflective surfaces, adding instant intrigue for your followers.
  7. AquaTheatre – Head to the aft of the ship to snap the dazzling amphitheatre-style theatre and experience stunning aquatic acrobatics and high-diving aerial performances. This will test your reflexes as you try to capture the live action against an unbeatable ocean backdrop.
  8. Royal Theatre – With unparalleled entertainment onboard there are umpteen content moments every evening, but for something really special just shimmy your way down to the Royal Theatre for a rendition of “Hairspray” to see if you can capture the excitement of live theatre in just one snap.
  9. Solarium Big Wonder (art installation) – A one-of-a-kind work of art comprised of thousands of dichroic acrylic elements is the first to be featured in the Solarium, spanning an area of 2,594 square feet and flooding the pool beneath with natural light. The poolside palm trees bathed in this contrast of light and shadow make it a must-capture shot for any serious Instagrammer.
  10. Hooked - Royal Caribbean’s first New England-style seafood restaurant will feature fresh seafood and a robust raw bar complete with oysters harvested to order. Located at the front of the ship in the adults-only Solarium, the casually sophisticated restaurant will offer expansive views of the open water – the perfect backdrop for a mouth-watering insta-shot.

To celebrate Symphony of the Seas being the world’s most Instagrammable ship, Royal Caribbean is launching a competition for all onboard guests to post in their best Instagram shots of the extraordinary ship. Using the hashtag #SymphonyoftheSeas, Russ Francis, the new Instagrammer-in-Chief will judge the best posts. The Instagrammers of the best ship shots will win an onboard treat from a massage in the spa to a bottle of Champagne in their suite.

Russ also shared some tips for anyone looking to use Instagram.

  • Take photos in a square frame - Instagram images appear as a square, so take your Instagram snaps in a square frame. This way, all of your picture will appear in the upload, and you won’t need to crop or zoom to ensure everything fits in.
  • Strong colours, shapes, lines and good lighting - To help your Instagram shot have the WOW factor; make sure it has strong colours and defined shapes and lines. If you’re struggling to make the lighting work and are flexible about timings then return to your shot at the ‘Golden Hour’, the hour before sunrise and the hour after sunset, to capture something really shareable.
  • Use negative space - Negative space means the physical space that surrounds your image subject. Instagram photos that have the right mix of negative space and a tangible object can really stand out.
  • Reflections - Reflections are a quick and easy way to get an interesting and unusual effect on your Instagram picture. Water, mirrors and glass are three great surfaces to get you started
  • Use gridlines to balance your shot – Improve snaps by taking the photo outside of the Instagram app and using your phone’s gridlines function. Apply the ‘rule of thirds’ and ensure that compositional elements are placed along the nine lines and their intersections of the grid. Pros claim that aligning a subject with these points creates more tension, energy and interest than simply centering the subject.
  • Show some personality – Layering on words and stickers to an Instagram Story can add some fun and individuality to your extraordinary shots that usually encourages greater levels of engagement.
  • Use a great caption - These days, it isn’t just about the picture or videos. Captions play a big role in how many likes you get and how people engage with your Instagram content. Use emotive descriptions and humour to connect with your followers.

Royal Caribbean found to be most Instagrammable cruise line

In:
Category: 
06Feb2018

Royal Caribbean appears to be the most Instagrammable cruise line, according to a recent study that compared all cruise lines on the popular social media platform.

SeaHub found that among the over 1.8 million Instagram posts tagged on various cruise ships around the world, Royal Caribbean topped the list with over 634,000 posts.

SeaHub also compared which ships in each cruise line were the most popular, with Royal Caribbean's Oasis class ships topping the list.

  1. Harmony of the Seas
  2. Oasis of the Seas
  3. Allure of the Seas

If you were wondering, the lowest scoring Royal Caribbean ship on Instagram was Rhapsody of the Seas.

To compile this study, SeaHub scraped Instagram for #cruise to obtain over 1.8 million posts. They grouped all posts by mentions of specific keywords or cruise lines. Rankings were determined by case frequency.

Video: Royal Caribbean presents The SeaSeekers: The First Snapchat Spectacles Underwater Experience

In:
30Jun2017

Royal Caribbean presents the SeaSeeker mask. The SeaSeeker mask houses Snapchat Spectacles right out of the box. This first-of-its kind custom scuba mask is taking Snapchat to new depths, giving Seekers a new way to share their experience and inspiring them to #SeekDeeper.

Royal Caribbean wants to offer guests Snapchat goggles for underwater broadcasts

In:
Category: 
23Jun2017

Royal Caribbean has been making headlines this week with its waterproof Snapchat spectacles that it invented for underwater exploration.  It now appears the cruise line's ultimate goal is to allow guests to use them too.

According to AdWeek, Royal Caribbean chief marketing officer Jim Berra indicated the goal is to receive a patent for the goggles and then equip ships with the goggles so guests can rent them by this fall. He said one purpose of the campaign is to remind people of the biological diversity of the Caribbean.

"You can get off the beaten path and have these types of water-based adventures and then capture it in a really fun and unique way," Berra told AdWeek.

Berra told PRWeek these goggles represent a first for Royal Caribbean, "This is the first time we’re applying for a patent," Berra said. "We’ve been very successful with the testing, and we think as Spectacles become more prevalent, we’re offering a way to use them that will be very appealing." 

In addition, the Snapchat Spectacles are interchangeable, which means guests can swap out their own pair and continue to use the glasses on land.  This means increased exposure on social media. With the SeaSeekers dive mask, users can livestream photos and videos from depths of 150 feet.

Currently Royal Caribbean made just 10 prototypes of the product.

Royal Caribbean created the goggles for its #SeekDeeper campaign, where Snapchat users could follow along live as divers in the Caribbean explored underwater.

Royal Caribbean brings underwater adventures to Snapchat users

In:
Category: 
19Jun2017

Royal Caribbean is offering everyone experience an undersea adventure with a first-of-its-kind social media innovation.

From June 21-25, Through the lens of Snapchat Spectacles, Royal Caribbean's Snapchat Channel will take viewers underwater, thanks to a custom-design scuba mask dubbed "SeaSeekers."

The mask was custom engineered by the cruise line for use with Snapchat Spectacles. It allows the wearer to snap while underwater and will give those above the surface a unique perspective into the intriguing underwater world of marine life. Fans can #SeekDeeper by following @RoyalCaribbean on Snapchat.

There will be three dives that will show what it is like to take an underwater adventure through the eyes of three well-known divers.

  • In Cozumel, Mexico marine wildlife photographer and conservationist Roberto Ochoa will give viewers a rare glimpse into the annual migration of Whale Sharks.
  • Marine Biologist Gabriela Nava and co-founder of the organization Oceanus, A.C. based in Mexico, will then take viewers to see a coral reef restoration project where she and her team have been working to restore the local reefs.
  • In Belize, fans can follow along as free diver Ashleigh Baird visits the Great Blue Hole, an underwater sinkhole that is believed to be the largest of its kind.

"The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before," said Jim Berra, chief marketing officer and SVP of Marketing, Royal Caribbean International. "Snapchat continues to be a favorite channel for curious travellers and is the ideal platform for this first-of-its-kind undersea exploration. We are excited to find an innovative way to use the Snapchat Spectacles with our SeaSeeker mask so that we can bring the underwater experience to our guests as they visit the incredible destinations we sail to. We’ve even taken the added step of applying for a patent for the SeaSeekers mask so that we can bring it to our guests exclusively."

Fans can follow along on Royal Caribbean’s Snapchat channel or by searching on other social platforms by using #SeekDeeper.

Royal Caribbean wins Effie Award for social media campaign

In:
05Jun2017

Royal Caribbean was honored with a silver Effie award at the 2017 North American Effie Awards in the Media Innovation – Existing Channel category for the #ComeSeekLive program.

The awards ceremony was held in New York CIty, and Royal Caribbean was recognized for its work offering a first-of-its-kind live, interactive experience that was showcased on billboards on the streets of New York City, thanks to the livestreaming capabilities of the social media app Periscope.

Designed and executed by Royal Caribbean’s creative agency, Mullen Lowe, and media buying agency, Mediahub, #ComeSeekLive combined traditional outdoor advertising with the then-new social platform, Periscope. Royal Caribbean's campaign enabled consumers to interact in real-time with influencers on board the cruise line’s high-tech ship, Anthem of the Seas, sailing to five idyllic Caribbean destinations. Through the #ComeSeekLive experience, audiences were given the ability to discover and participate in adventures they never expected from the brand.

The North American Effie Awards honor the most effective marketing efforts of the year in the United States and Canada.

Royal Caribbean announces finalists for Instagram adventure seeker contest

In:
22May2017

Royal Caribbean announced the teams of adventure squads that are finalists in the cruise line's "The World’s Most Adventurous Squad" contest.

In late March, squads began competing in the contest’s opening round of five challenges chronicled on social media. With themes like “Thrills and Chills” and “Epic Eats,” these challenges ran through April. Royal Caribbean then selected one winning squad for each challenge. Five finalists were picked among a field of more than 3,000 competing teams who entered the contest. Each team is made up of up to four thrill-seekers, and will compete to be crowned the winner in just two weeks.

The contest progress can be tracked at AdventureSquad.com. The finalist teams are

  • Cousins of the Caribbean, Winners of the Thrills and Chills Challenge — These competitive cousins are former collegiate athletes, game-changers, and open-minded wanderlusters.
  • Hawaii Koa, Winners of the Hidden Gems Challenge — Instagram ‘Pros and Bros’ are self-proclaimed ‘surf & snow animals’ that believe life begins at the end of your comfort zone.
  • Bangarang, Winners of the Epic Eats Challenge — This globetrotting team collectively has sampled many of the world’s wonders and believe, ‘You gotta risk it to get the biscuit.’
  • Seas the Day, Winners of the Culture Capture Challenge — Calling themselves ‘a couple of couples,’ this crew enthusiastically seeks out the adrenaline rush of serious adventure travel.
  • Skallywags, Winners of the Air Land and Sea Challenge — Having brains, muscle, and moxie, these outdoorsy outliers know how to beat attitude with gratitude and plenty of altitude.

From May 27–June 3, the remaining tier of the Adventure Squad contest begins. The Final Five will embark on Royal Caribbean's Harmony of the Seas for a seven-day sailing. Beginning in Labadee, Haiti, squad mettle will be tested as teams careen down Dragon’s Breath Flight Line, the world’s longest overwater zip line. A sail to Haiti’s remote Amiga Island, surrounded by white-sand beaches and crystal blue waters, culminates in a kayaking and wave-jet surfing adventure to round out the day.

Next, competitors sail to Falmouth, Jamaica, where they’ll raft their way down three miles of the Martha Brae River on handmade vessels of bamboo. Later, crews get to sample some of the best jerk chicken and pork in Jamaica that’s cooked over the pimento tree wood pits of Scotchie’s Restaurant in Montego Bay. Exploring the exhilarating waterfalls and secret cave of Jamaica’s Blue Hole as well as off-roading on ATVs through the island’s jungle terrain is also on the adrenaline-pumping itinerary. But no worries, squad members get to shake off hard-earned road dust with a refreshing cliff-dive into azure waters.

The final port-of-call will take the eager travelers to the island of Cozumel, Mexico, where they’ll hop a plane to explore the intriguing archaeological Mayan ruins of Chichen Itza. Once there, underground limestone caverns of some of the country’s many cenotes await their inspection. The group will then be treated to restorative handmade tortillas at a private Cozumel taqueria.

At the end of sailing, all five teams will gather in Harmony’s outdoor AquaTheater to hear which group is crowned “The World’s Most Adventurous Squad.” Each winning squad member will be awarded with three Royal Caribbean cruises.

Royal Caribbean UK looking for Instagramer to be the cruise line's summer intern

In:
Category: 
03Jan2017

Royal Caribbean UK is kicking off a search for an Instagram user to be the cruise line's "summer intern" and share the cruise experience via Instagram.

The 3 week Instagram Intern-ship will take place over the summer of 2017 and involve, "capturing incredible content and uncovering amazing stories." The successful candidate will be responsible for finding and documenting the extraordinary on a daily basis via Instagram.

Royal Caribbean describes this "intern-ship" as a hybrid between being a photographer, documentary maker and a storyteller. A typical day will see the successful candidate immerse themselves in the extraordinary moments, experiences and stories that take place on land and at sea, and share them with the world via Instagram.

Anyone interested in applying needs to ensure they meet the following criteria

  • Skilled in Instagram with extensive knowledge of all 23 filters
  • Exemplary ability to capture stunning views, extraordinary experiences, beautiful sunsets and amazing stories on social media
  • Available to travel for three consecutive weeks between June –July 2017 to regions including New York, the Caribbean, Asia and the Mediterranean.
  • Inquisitive nature, love storytelling and enjoy sharing experiences
  • Unbeatable sense of adventure and hunger for the extraordinary
  • Own a smartphone
  • Note: Photocopying, administrator and tea-making skills are not required

Successful candidates will receive

  • Travel package including transport via three company cruise ships
  • All travel, accommodation and daily expenses included
  • £3,000 in prize money
  • Uniform is not supplied. Bring your own swimmers, sandals & shades
  • You will be traveling on three cruise ships over a three week period including Ovation of the Seas (Beijing), Anthem of the Seas (New York) and Freedom of the Seas (Barcelona)
  • Complimentary access to climbing walls, Flowrider, restaurants, swimming pools, zip wires, water-slides and onboard fitness facilities

If you want to apply, you must be 21 years old and a resident of the UK and Republic of Ireland with a full passport, no criminal record and no travel restrictions. If you meet these requirements, just post your most extraordinary travel photo or short video on Instagram, tagging @RoyalCaribbeanUK and #ExtraordinaryExplorer.

Participants may enter this free of charge competition from 09:00 GMT on 03 January 2017 until 23:59 GMT on 31 January 2017.

Royal Caribbean capitalizes on local to make big push in social media in 2015

In:
Category: 
28Dec2015

Social media has never been more popular and a recent study looked at how cruise lines used social media, particularly on Facebook, in 2015 to see how each company fared.

The survey pulled data on many Facebook page interactions each cruise line gained on Facebook, including all the likes, comments and shares from users on the cruise line's posts from January 1 through December 1, 2015.

The survey results are as follows

  1. Disney Cruise Line (2.67 million Page interactions)
  2. Carnival Cruise Line (2.64 million Page interactions)
  3. Princess Cruises (1.47 million Page interactions)
  4. Norwegian Cruise Line 1.31 million Page interactions)
  5. Royal Caribbean International (1.31 million Page interactions)

On the surface, it looks as though Royal Caribbean came in last among that group, but the study did notice that Royal Caribbean's performance was actually the opposite of that.

"It’s important to note a couple facts, though, that say the opposite: first, the Royal Caribbean International Facebook Page that ranked in the top 5 is a Global Page; Royal Caribbean also has local Pages, including for countries like Brazil and Mexico. For these two local Pages in particular for example, they gained an additional 674,000 interactions. It’s well known that local Pages tend to receive higher engagement per fan than Global ones because local Pages are able to cater their content better. Thus, local Pages tend to be a great move by larger international companies who have many different markets. In this sense, Royal Caribbean is doing a great job on Facebook catering to different audiences."

Royal Caribbean kicks off new social media marketing with live broadcasts on Periscope today

In:
13Nov2015

Royal Caribbean begins a big social media push today with the launch of "Come Seek Live" marketing campaign on Periscope.

Royal Caribbean is using the social media app Periscope to integrate on billboards on the streets of New York City, as part of the company's "Come Seek" campaign.  Periscope and the billboards will showcase live interactions with adventurers aboard Anthem of the Seas, as she sails to five distinct Caribbean destinations.

The "Come Seek Live" experiences begin today and will encompass 13 live broadcasts from five islands over seven days.

COME SEEK LIVE will be streamed to subway displays and newsstand screens at hyper-targeted locations around the city including Grand Central, Penn Station, Union Square, West 14th and 7th Ave., 86th and Lexington Ave., Brooklyn Bridge-City Hall, and Fulton Center.

Streaming events will begin at the Las Playas natural water slide in Puerto Rico and adventure-hop from playing with green monkeys at the Wildlife Reserve in Barbados to riding ATVs in St. Maarten or enjoying a post-expedition refreshment made by a robot at Anthem’s Bionic Bar.

Periscope followers will be able to direct the adventurers next steps with the unfolding story showing followers what they could be doing right at that moment onboard a Royal Caribbean adventure.

Royal Caribbean senior vice president and chief marketing officer, Jim Berra, is excited for Come Seek Live to begin, "COME SEEK LIVE is an exciting way for Royal Caribbean to challenge the misperceptions travelers have about the cruise industry. We are continually evolving the experience across our fleet, designing adventures that inspire and excite our travelers.  It is natural that we would bring this innovation to the transformation of our marketing as well, especially as we recognize that millennials require us to communicate with them using new channels."

To join in the COME SEEK LIVE expedition, follow Royal Caribbean on Periscope at www.Periscope.TV/RoyalCaribbean.

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