Royal Caribbean makes list of most loved brands
Royal Caribbean made the list of the top ten Most Loved Brand Offline, according to Engagement Labs' second annual TotalSocial Brand Awards series.
Engagement Labs looked at more than 500 US consumer brands in a variety of industry sectors and ranked the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversations).
The awards are based on the Company's proprietary TotalSocial data and analytics platform, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand's marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand).
At the third position, the Royal Caribbean Cruises invested $120 million in revitalizing their ships cater to millennials and improve the customer base experience. The most loved brands offline are those which are spoken about positively during face-to-face conversations.