Royal Caribbean names Symphony of the Seas 'The World's Most Instagrammable Ship'

In:
05 Apr 2018

Royal Caribbean declared its newest cruise ship, Symphony of the Seas, is the world's most Instagrammable cruise ship.

To help guests make the most of these Insta-moments, Royal Caribbean has appointed Russ Francis as the company’s first ‘Instagrammer-in-Chief’ as Symphony takes her first guests on their holidays in the Mediterranean from Barcelona, Spain.

Russ Francis’ Instagram skills were spotted by the company when he entered Royal Caribbean’s search for the first Instagram Intern-Ship at sea in 2017. His new role will be to help inspire guests to do the ship justice through their Instagram content and establish Symphony of the Seas as the world’s most Instagrammable ship.

“For something to be truly Instagrammable it has to be unique enough that people want to show off about it” comments Russ Francis, Royal Caribbean Instagrammer-in-Chief. “It’s so much more than being a pretty setting. Extraordinary Instagram content causes a reaction whether that’s jaws dropping in amazement or mouths watering at the very best dishes, it’s about capturing experiences that ‘wow’ the viewer. Symphony of the Seas ticks every single box making it the world’s most Instagrammable cruise ship.”

Russ has developed his guide to the ten most Insta-worthy moments that will help achieve the Insta-famous goal.

  1. Ultimate Abyss – The faces of those who have just survived the white-knuckle descents of the tallest slide at sea is not something you want to miss on camera… but can you capture the exhilaration just at the right moment for the perfect Insta shot?
  2. Central Park – Snap the lush greenery of over 12,000 tropical plants in this serene open-air neighbourhood. Packing this picture with as many beautiful and natural colours as possible will make it stand out on Instagram feeds.
  3. Ultimate Family Suite – For a shot at the most exclusive onboard content, make friends with the adventure seeking family staying in the Ultimate Family Suite! With 1,346 square foot filled with a plethora of features including an indoor slide, air hockey table and an eye-popping LEGO wall, you can take advantage of the mix of the bold colours and interesting shapes, making it the most brag-worthy content for Instagram.
  4. Vitality at Sea Spa – The tranquil spa is perfect for an ultra-smug Insta moment in between chilling out and being pampered. ‘Towel selfies’ are very in right now after all.
  5. Pool and Sports Zone – This part of the ship is teeming with action packed Instagram potential. Simply turn your camera towards one of the three colourful waterslides, two FlowRider ® surf simulators or nine-deck high zip line for adrenaline-fueled shots.
  6. Paradox Void– Discover an unusual and strangely captivating reflective art installation stretching high above you in the Royal Promenade. Made from 1,200 steel triangles, getting the lighting right here can work magic to the reflective surfaces, adding instant intrigue for your followers.
  7. AquaTheatre – Head to the aft of the ship to snap the dazzling amphitheatre-style theatre and experience stunning aquatic acrobatics and high-diving aerial performances. This will test your reflexes as you try to capture the live action against an unbeatable ocean backdrop.
  8. Royal Theatre – With unparalleled entertainment onboard there are umpteen content moments every evening, but for something really special just shimmy your way down to the Royal Theatre for a rendition of “Hairspray” to see if you can capture the excitement of live theatre in just one snap.
  9. Solarium Big Wonder (art installation) – A one-of-a-kind work of art comprised of thousands of dichroic acrylic elements is the first to be featured in the Solarium, spanning an area of 2,594 square feet and flooding the pool beneath with natural light. The poolside palm trees bathed in this contrast of light and shadow make it a must-capture shot for any serious Instagrammer.
  10. Hooked - Royal Caribbean’s first New England-style seafood restaurant will feature fresh seafood and a robust raw bar complete with oysters harvested to order. Located at the front of the ship in the adults-only Solarium, the casually sophisticated restaurant will offer expansive views of the open water – the perfect backdrop for a mouth-watering insta-shot.

To celebrate Symphony of the Seas being the world’s most Instagrammable ship, Royal Caribbean is launching a competition for all onboard guests to post in their best Instagram shots of the extraordinary ship. Using the hashtag #SymphonyoftheSeas, Russ Francis, the new Instagrammer-in-Chief will judge the best posts. The Instagrammers of the best ship shots will win an onboard treat from a massage in the spa to a bottle of Champagne in their suite.

Russ also shared some tips for anyone looking to use Instagram.

  • Take photos in a square frame - Instagram images appear as a square, so take your Instagram snaps in a square frame. This way, all of your picture will appear in the upload, and you won’t need to crop or zoom to ensure everything fits in.
  • Strong colours, shapes, lines and good lighting - To help your Instagram shot have the WOW factor; make sure it has strong colours and defined shapes and lines. If you’re struggling to make the lighting work and are flexible about timings then return to your shot at the ‘Golden Hour’, the hour before sunrise and the hour after sunset, to capture something really shareable.
  • Use negative space - Negative space means the physical space that surrounds your image subject. Instagram photos that have the right mix of negative space and a tangible object can really stand out.
  • Reflections - Reflections are a quick and easy way to get an interesting and unusual effect on your Instagram picture. Water, mirrors and glass are three great surfaces to get you started
  • Use gridlines to balance your shot – Improve snaps by taking the photo outside of the Instagram app and using your phone’s gridlines function. Apply the ‘rule of thirds’ and ensure that compositional elements are placed along the nine lines and their intersections of the grid. Pros claim that aligning a subject with these points creates more tension, energy and interest than simply centering the subject.
  • Show some personality – Layering on words and stickers to an Instagram Story can add some fun and individuality to your extraordinary shots that usually encourages greater levels of engagement.
  • Use a great caption - These days, it isn’t just about the picture or videos. Captions play a big role in how many likes you get and how people engage with your Instagram content. Use emotive descriptions and humour to connect with your followers.

Royal Caribbean updates new smartphone app and enables login & features for Allure and Symphony

In:
29 Mar 2018

Royal Caribbean has released version 1.6.2 of its new official Royal Caribbean International app, which locks down the app to select ships, introduces a login feature, and opens the app up a bit more to two ships.

With the 1.6.2 release, guests on Allure of the Seas and Symphony of the Seas have access to improved guest accounts, and can make reservations for specialty dining restaurants.

Guests on Symphony of the Seas may now take advantage of the app’s online check-in functionality.

The app is now available on Allure of the Seas, Enchantment of the Seas, Oasis of the Seas, Serenade of the Seas, and Symphony of the Seas. 

The app is available on the iTunes App Store and Google Play Store.

Video: Symphony of the Seas Brings Outer space into the Theater with Flight

In:
28 Mar 2018

Get a look at the real-life inspiration behind Royal Caribbean’s newest original show, Flight: Dare to Dream, a chronicle of the evolution of air travel and an imaginative take on what the future may hold. Follow the show's creators as they visit Space Center Houston in Texas to gather ideas and develop the vision for the first theater production to be set in space.

New shows on Symphony of the Seas combine high-energy with high-tech

In:
27 Mar 2018

Guests on Royal Caribbean's Symphony of the Seas will have the opportunity to see brand new shows that were produced for the largest cruise ship in the world, including a headliner show that combines high-energy with high-tech.

Headlining the playbill will be the all-new show ‘Flight: Dare to Dream,’ a one-of-a-kind journey through the past, present and future of air travel and space exploration that will make history as one of the most ambitious stage productions to date. Guests take off on a spectacular adventure through time, chronicling key milestones in aeronautics, beginning with the first leisure voyage to Mars and ending with a stunning homage to the Wright Brothers’ first flight at Kitty Hawk.

A Royal Caribbean Productions original, ‘Flight: Dare to Dream’ introduces cutting-edge 3D flying technology, video and automation to the 1,401-seat Royal Theater. Going where no stage has gone before, space and zero gravity will be simulated as actors “float” within a detailed replica of the International Space Station (ISS). The first theater set piece of its kind, the detailed design of Royal Caribbean’s ISS was informed by Astronaut Clayton C. Anderson, who lived 167 days in space and completed 38 hours and 28 minutes over 6 spacewalks in two separate missions.

“I’m thrilled to have had the opportunity to relive my five months aboard the International Space Station for this out-of-this-world Royal Caribbean production,” said Clayton C. Anderson, U.S. astronaut, author & speaker. “I worked with Royal Caribbean to ensure the show’s zero gravity simulation, and appearance of the ISS replica were as true to life as possible to further enhance the show’s wow factor.”

Royal Caribbean Productions is the first team to consult with an astronaut that lived in space for a live theatrical production. Complex, high-impact choreography and production also take form in 3D flying with a custom built recreation of the Wright Flyer that will take off into the house; the set piece will have a 22 foot wingspan and single seat “cockpit.”

“We continue to push the envelope with high-tech, immersive entertainment at Royal Caribbean, and we couldn’t be prouder with how ‘Flight: Dare to Dream’ has brought to life the awe and wonder of flying,” said Nick Weir, Vice President, Entertainment, Royal Caribbean International. “Guests from 5 to 95 years old will not believe their eyes, as all our shows onboard Symphony of the Seas capture their imagination and create jaw-dropping I-can’t-believe-that-just-happened moments they won’t soon forget.”

Clayton Anderson & Nick Weir. Photo by Nick Weir.

Three additional headline shows across three distinct stage venues on Symphony of the Seas, include:

  • 1977 in Studio B is the continuation to “1877,” the ice-skating show introduced on sister-ship Harmony of the Seas, featuring the time-traveling hero, Tempus. In his latest adventure, Tempus heads to London where a mysterious jewel thief with special powers has stolen the Queen’s crown jewels on the eve of her Silver Jubilee. Timing is everything in this imaginative original ice show, featuring high-tech projection mapping images that bring the ‘70s to life on the ice.
  • Hairspray, a guest favorite, gets a makeover for Symphony of the Seas with new choreography and staging of the Tony Award- winning musical. The larger-than-life, Royal Caribbean Productions’ original introduces revolutionary set design, taking the story of loveable teen Tracy Turnblad in 1960s Baltimore, to the next level.
  • HiRO raises the bar on Royal Caribbean’s aqua shows with more high flying feats, unexpected stunts and extraordinary acrobatics than ever before. Brought to life by the world’s best extreme-sport athletes, HiRO pushes the limits of a theatrical production at sea with cutting-edge technology and choreography and. No two shows are the same, making it worth seeing twice. The show features 3D flying technology used by aerialists as they literally soar above the crowd, plus acrobats and professional divers. 
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