7 takeaways from Royal Caribbean's Points Choice reveal to expand loyalty
In:One of the best changes for cruisers happened this week when Royal Caribbean Group announced it would make it easier to earn loyalty points, but there is a lot to digest in this big announcement.

The idea is simple enough: go on any of the three brands and earn points for your preferred loyalty program.
But questions remain and there are a lot of bullet points to cover with this new change.
The good news is cruisers seem near unanimous in their admiration for Points Choice because it gives them something more than they had prior to this change. After all, who doesn't want another excuse to cruise more?
In digging through all of the Points Choice details, here are some takeaways you should know before the program begins on January 30th.
You have to act quickly to make the conversion

Probably the biggest surprise to me was you have to actively request the points to be converted for each sailing.
I assumed you'd select which loyalty program you prefer and then any subsequent cruises you took would have the points switch over. Just shows how bad I am at predicting anything.
Nonetheless, you'll need to make the request quickly after you get home. Point conversions need to be made within 14 days of the conclusion of your cruise.
Concierge and Aqua class will transfer as 2 Crown and Anchor points

The first thing the Internet noticed was how lucrative it is to sail on Celebrity Cruises in Concierge or Aqua Class and convert those points over to Crown and Anchor Society.
Concierge and Aqua Class will transfer as two Crown and Anchor points per night, which is the same amount of points you'd get for being in a suite on Royal Caribbean.

While those two classes sound fancy, it's basically a balcony cabin with a few added perks. And in practice, they're often priced lower than a standard veranda category room on Celebrity or a Junior Suite on Royal Caribbean.
If you're going to leverage Points Choice to chase a higher Crown & Anchor level, sailing Celebrity in one of these types of rooms might be a smart strategy.
You can choose to convert points (or not)

Depending on your points strategy, you don't have to convert your points over.
You'll need to request the points be converted after each sailing, instead of it being an automatic function.
This may be of use to someone who strategically wants to move points, but not for every sailing. Frankly, I don't know why, but it's possible!
You can't convert points from past cruises

Unfortunately, you won't be able to get any points from past cruises on other lines.
The new program takes effect on January 30 and applies to any cruises from that point forward.
I can't say I'm terribly surprised by this policy, but I suppose it makes sense that the company wants to encourage new bookings with Points Choice.
When they announced it last year, it was within the context of promoting customer loyalty and boosting cruise bookings from loyal guests.
Point exchange rates will be updated each year

Each cruise line has its own point conversion chart, and they'll be updated annually.
How much you earn from a particular cabin and then convert it could change down the line, which means a strategy you carve out today may need to be altered later.
It doesn't apply to casino programs

If you were curious if your Casino Royale status might get a boost too, the answer is no.
Points Choice only applies to the Royal Caribbean Crown & Anchor program, the Celebrity’s Captain’s Club program
and Silversea Venetian Society program.
There's no equivalent Points Choice option for casino players to go on a Celebrity Cruise and play in their lovely non-smoking casinos and then convert the points back to Casino Royale.
Move over Carnival, this is how you manage loyalty

Points Choice is not just a win for Royal Caribbean fans, it's also a boost at time when rival Carnival went in the opposite direction.
Carnival Cruise Line announced last year sweeping changes that stripped away loyalty benefits and made it more difficult to keep status.
Since then, Royal Caribbean Group leadership has repeatedly talked about how they value the business from their repeat cruise customers and avoid changes that remotely resemble what Carnival did.

Now that we see the full details behind Points Choice, it's a clear winner for loyalists that prefer Royal Caribbean Group brand ships. It enables more cruising without losing your pace of progress towards a higher tier.
If this sounds like a fan boy response, it is, but it's also the reality of how one company is doing more for its customers when another is trying to reduce incentives.




























































































