Travel agents complain to Royal Caribbean about free casino offers: "We need your help"
In:While you might be thrilled to receive a “free cruise” through Royal Caribbean’s Casino Royale program, it's not always good news for travel agents.

During a recent Q&A session aboard Royal Caribbean’s newest ship, Star of the Seas, multiple travel agents expressed their concern and frustration with the cruise line’s casino offers. While many gamblers are happy to accept a free (or "comped") cruise, travel agents are finding that Royal Caribbean’s current system is cutting into their business.
Essentially, some travel agents find that clients will first reserve their cruise at retail pricing, earning the agent a standard commission, but later receive a complimentary offer for the same sailing through Royal Caribbean's Casino Royale.
When this happens, most guests will cancel their original reservation with the travel agent and rebook under the casino offer to take advantage of the savings. For example, an agent might have a $5,000 booking lined up at full commission, but if the client switches to a comp casino offer, that income drops significantly - sometimes to just a small percentage of the original amount.
Travel agents are still able to book casino-comped sailings for clients, but their commission is virtually nonexistent. These reservations also don’t count toward an agency’s travel revenue or group booking totals, which can further impact benefits and perks. For many travel agents in the industry, this is especially frustrating because it directly cuts into their income and undermines the value of relationships they’ve built with loyal clients.
Several agents also noted that Royal Caribbean appears to be sending out more casino offers than before, meaning the issue is cropping up more frequently. As such, it became one of the most talked-about topics during the Q&A session aboard Star of the Seas.
Travel agents were quick to bring up the casino issue on Star of the Seas.

Royal Caribbean is currently hosting travel agents aboard its newly-built Star of the Seas. In a Q&A session with some of the cruise line’s top travel partners, Royal Caribbean’s top leaders were present to answer questions from travel advisors in the audience. This included Royal Caribbean International President and CEO, Michael Bayley; Senior Vice President of Sales, Trade Support, and Service, Vicki Freed; and Jason Liberty, President and CEO of Royal Caribbean Group.
At the beginning of the Q&A, Freed first praised the travel agents for their hard work and business collaboration with Royal Caribbean.
She stated, “I just wanted to say a heartfelt thank you to all of you. Your success is truly our success. You are the people that really guide the consumer into making the right buying decision. And we really depend on you to help us, bring us the best clients, the best guests. And we thank you for from the bottom of our hearts.”
Following these opening statements, the first question asked by travel agents involved the ongoing dilemma with casino comps.
The travel agent stated, “I've been a travel advisor specializing actually, in Royal Caribbean, 75% to 80% of my sales are with Royal Caribbean because I love it very much. My husband and I escort group [cruises] a couple times a year. A lot of our passengers are now casino comps, a lot of them, and they don't bother to come through me.”

The agent continued, “Their reason is, well, we don't want to bother you. We know you don't get much commission on it. We don't want to bother you. But, since we have group [cruises], I'm still doing the work. I have a pre-cruise party at my house, I pre-arranged excursions, I pre-arranged dining, I do all that stuff and now I feel like I've lost them.”
“And as travel advisors, I think we would really love to partner with you on this and so that everybody's happy. I don't want to continue to lose my passengers. I have passengers that [have] sailed with us for 30 years and now they're not. So again, we love everything that you do, but if you could help us partner with you on that, we would really appreciate it. Thank you,” concluded the travel agent.
The topic continued to surface throughout the discussion with multiple travel agents bringing their concerns to Royal Caribbean’s leadership team. While the cruise line was receptive to feedback provided by the travel agents, it’s an issue that’s clearly becoming more prevalent for advisors.
Royal Caribbean’s casino program is still an important revenue stream for onboard spending.

It’s no surprise that Royal Caribbean’s casino program is an important component of the company's income, as gambling is a massive source of revenue for the cruise line. During the Q&A, Freed noted, “Casino [spending] is an important revenue source for us. So, it's something that we do need.”
Royal Caribbean’s casino operates its own loyalty program that is separate from its Crown and Anchor Society. Unlike the traditional loyalty program, your Casino Royale tier is determined by the number of points you accrue within a single gaming year.
Gamblers who meet a certain spending threshold can earn annual cruise certificates, along with other perks and discounts. While onboard, higher-tier members may also enjoy perks such as free drinks in the casino, discounts on internet access, and complimentary casino play money. In addition, some players may receive targeted offers or promotional mailers for complimentary cruises.
For many cruisers, Royal Caribbean’s casino rewards can offer excellent value, allowing them to take advantage of enticing perks. However, gambling carries inherent risks and can be addictive, so it’s important to gamble responsibly. It’s also worth noting that there’s no guarantee your gambling will result in a complimentary cruise.
Why travel agents find casino comps frustrating.

Travel agents primarily earn their income through commissions, as most do not charge clients any fees for booking their cruise. For many travel agents, the commission compensates their hours spent working with clients, managing payments, answering questions, comparing itineraries, and troubleshooting when plans change.
Losing existing reservations to Royal Caribbean's Casino Royale is a direct hit to a travel agent's income. For instance, many cruisers sail multiple times throughout the year with numerous bookings under the same travel agent. Clients benefit from the services and perks that come with booking through a travel agency, while the agent earns commission as compensation for their time, expertise, and industry knowledge.
Unfortunately, if a loyal client starts receiving ongoing promotions for comped cruises through Casino Royale, it can have a long-term negative impact on a travel agent’s business. Each time the client books through one of these offers, the agent loses another commission opportunity.
Moreover, if the guest was originally part of a group booking, rebooking under a casino offer can also remove that cabin from the group’s total count. This not only creates logistical challenges for the agent when managing group arrangements, but it can also affect their ability to offer extra perks or amenities tied to group size. The casino reservation would also likely deduct from the agency’s revenue, as casino offers do not have an associated cruise fare.

Not to mention, that travel agent might be the reason the client was introduced to Royal Caribbean in the first place. Advisors that work with Royal Caribbean are often the ones who introduce new clients to the brand. They may have spent years building trust with their client and recommending Royal Caribbean as their preferred cruise line.
As mentioned, travel agents earn only a minimal commission for booking comped cruises through Casino Royale, and many find the process frustrating. For example, agents must call Casino Royale directly to make the booking, and several have reported that Royal Caribbean makes this process cumbersome.
As a result, some travel agents choose not to handle casino-comped bookings at all, feeling the effort isn’t worth the low payout. However, other travel agents continue to book these offers as a way to maintain long-term relationships with their clients.
Multiple travel agents voiced their frustration with casino comps during the Q&A.

After the first travel agent raised the issue of comped casino bookings, others quickly spoke up.
Another travel agent stated, “On a recent Allure of the Seas Mediterranean cruise, I had 300 people in my group, and about 30% of them, including my husband, received a casino certificate during the sailing. While I was promoting my next group cruise, I realized many of those same people might rebook through Casino Royale.”
“If there’s any way to flag guests who are part of a group or booked by a travel agent, that would help. And if that’s not possible, can you at least give us credit for those casino bookings? Right now, we can’t move them into the group, so they’re not recognized, and it would make a big difference if we could get that credit," the travel agent requested.
In other words, this travel agent is asking Royal Caribbean to either link casino-booked passengers back to their original group or at least give the travel agent credit for those cabins. Without this credit, the agent loses the group booking recognition, which can reduce perks for everyone in the group.

Another travel agent echoed this sentiment, commenting, “I won't belabor the point, but the casino comp issue, it's really, really important to us. We need your help with this, guys. And we're counting on you. You've been good to us since day one. Don't let us down with this. We need your help.”
Finally, another agent shared to the leadership team, "Now real quick, that casino thing is why I'm here. The team in the Casino Royale is horrible. They don't like agents. They put other people's names on your reservations and it takes forever to fix it. And I'm really sorry, but that's the truth."
“You have our commitment”

Despite multiple travel agents expressing their frustration with casino comps, Royal Caribbean's leadership team was very receptive to their feedback. First, Freed assured travel agents that the casino program isn’t meant to pull business away from them.
She explained, “We are in no way trying to take your clients and bring them to us via the casino. If you run into a problem, please let me know, I’m always available to help you. I hear what you’re saying, and we’re looking at programs right now where we can partner with travel advisors to bring both of us clients, including casino players. We're not trying to take these clients away from you.”
She also noted that Royal Caribbean has acted on agent feedback in other areas, citing the recent change to make the Swim & Tonic bar an adults-only space.
“It was because of the feedback we received last year that we made the decision not to allow children in that pool. You asked if this policy would be in effect on Star of the Seas. Yes, it’s now 18 and older in our swim-up bars. You have our commitment.”

Royal Caribbean International President and CEO Michael Bayley also addressed the concern, noting that adjustments to the casino program will take time but stressing that travel agents’ feedback is being taken seriously.
“As Vicki mentioned, it’s a journey and a learning process. We value your feedback, and we’ll work to refine this so we can find win-win solutions. It will take a little time, but we’ll work to find the right balance. We value you, and we don’t want to harm your business, so we’ll keep working on it and provide updates along the way," stated Bayley.
As the Q&A session wrapped up, Freed reiterated Royal Caribbean’s commitment to addressing and improving the casino comp program. She stated, “You have our commitment. We are really going to take a hard look at the casino. We are going to start from scratch, I promise you. Your comments are very important to us. We will figure it out. And we promise you, you have our commitment."