Royal Caribbean has the best entertainment in the industry — and it's not even close
In:I recently returned from a cruise aboard Wonder of the Seas when I had a sudden realization: Royal Caribbean has the best entertainment in the cruise industry and the competition isn’t even close.

I've cruised with multiple cruise lines over the last few years, including brand-new ships from competitors like Carnival Cruise Line and Norwegian Cruise Line. Even while watching their top-tier entertainment, it didn't compare to Royal Caribbean.
In fact, it’s rare in today’s cruise landscape to find a cruise line willing to invest resources in live entertainment. Shows are expensive for cruise lines, especially compared to low-effort game shows that seem to be dominating the cruise industry. The costs come from employing cast members who need specialized training, along with the advanced technology that can cost millions to install and maintain.
Because of this, many cruise lines are scaling back their entertainment budgets by trimming cast sizes, replacing expensive Broadway shows, and leaning on low-cost variety acts to fill the schedule.

However, Royal Caribbean has taken the opposite approach. At a time when competitors are cutting back, Royal Caribbean continues to invest heavily in onboard entertainment.
From Broadway musicals to high-diving acrobatics and state-of-the-art ice performances, Royal Caribbean is continuously pushing the boundaries of cruise entertainment. Some might argue that Royal Caribbean’s entertainment rivals major theme parks and Las Vegas productions. And that’s not an exaggeration, as the cruise line has been creating unparalleled entertainment for decades.
Here’s why Royal Caribbean's entertainment is unlike anything else in the cruise industry, especially as rival brands continue scaling back.
Royal Caribbean’s entertainment has always been ahead of its time

When Royal Caribbean launched Voyager of the Seas in 1999, it became the first cruise line to feature an ice-skating rink, called Studio B. At the time, it was an absurd concept to include an ice skating rink on a moving cruise ship. The investment was expensive and time consuming, as detailed in former Royal Caribbean Group CEO Richard Fain’s new book, Delivering the Wow.
Fain writes, “Adding an ice-skating rink on a ship turned out to be a difficult and expensive proposition. Yet it was our approach that made it a defining moment for our corporate culture. Our willingness to make such a major commitment spoke volumes about our determination to evolve from a cruise line to a true vacation provider.”

Royal Caribbean’s gamble paid off, as Studio B has become a fan favorite for cruisers. Now, the cruise line has incorporated an ice skating rink on every new ship, including its brand-new, groundbreaking Icon class. Fain even states that Royal Caribbean is the largest employer of figure skaters in America now!
In this way, each new ship class has continued to raise the bar with entertainment. For instance, the Oasis class was introduced in 2009 with an aft-facing AquaTheatre that featured high-divers, synchronized swimmers, and gravity-defying stunts. The industry had never seen anything like it before on a cruise ship, including 30-foot diving platforms and a deep, illuminated pool.

The AquaTheatre was a hit, and it's been incorporated in every Oasis class ship over the last decade. With this, Royal Caribbean has slowly established itself as the cruise industry’s leader in entertainment and live productions. And 15 years later, no other cruise line has even come close to replicating it.
Entertainment is a core identity of Royal Caribbean

For Royal Caribbean, entertainment has become a defining feature of the brand. With each new ship class, the cruise line continues to display its unwavering commitment to innovation and technological advancement.
Unlike competitors, Royal Caribbean has integrated top-notch entertainment into every new ship’s design. Every new Royal Caribbean ship is intentionally engineered around purpose-built entertainment venues, ensuring the ship’s design supports large-scale productions that rival those on land.
Although the Voyager and Freedom class introduced a new concept of imaginative entertainment, the Oasis Class remains one of the most entertainment-heavy ship classes ever built.

Each Oasis class ship features multiple world-class entertainment venues, including the AquaTheater for diving and aerial shows, Studio B for iconic ice-skating productions, and a full-scale Broadway theatre that seats over 1,300 guests. Broadway shows include full-scale, licensed productions such as Grease, Mamma Mia!, and Hairspray.
All of Royal Caribbean's Oasis class vessels also continue to receive show upgrades and technical enhancements. When Wonder of the Seas debuted in 2022, the inTENSE AquaTheatre show featured an all-female cast of athletes, synchronized swimmers, and high divers that performed alongside lasers and digital effects.

While cruising aboard Wonder of the Seas with my best friend last month, we were both in awe of all the entertainment aboard. Compared to competitor cruise lines, or even land-based vacations, it’s tough to compete. We marveled at the top-notch production shows each night, and even attended the inTENSE AquaTheatre show twice!
Royal Caribbean continues its commitment to entertainment with the Icon class of ships

Royal Caribbean’s newest Icon class vessels take the cruise line’s entertainment to the next level. For example, while the AquaTheater on the Oasis Class ships was a huge success, Royal Caribbean chose to reimagine the concept by moving the production indoors beneath a breathtaking glass dome.
Fain describes in his book how he actually sketched the concept of the new AquaDome on a napkin and challenged engineers to bring it to life. This redesign turned out to be a major engineering hurdle for Royal Caribbean. Relocating the AquaTheater’s massive weight from the ship’s lower aft to its upper forward section was far from conventional.

In the end, Royal Caribbean redesigned its AquaTheatre into the AquaDome at the front of the ship’s top deck. The new aquatic venue is safely secured under a 327-ton glass dome, which is both a technical and creative masterpiece.
Inside the AquaDome, guests can experience shows like Aqua Action! and Pirates vs. Mermaids. Both of these high-energy productions showcase diving, robotics, and digital projections.
By moving the aquatic theatre indoors, the production team is now able to control lighting, temperature, and acoustics, which creates an immersive theatrical experience. In addition, weather isn’t a major concern like it is for the outdoor AquaTheaters on Oasis Class ships, which can be canceled due to high winds or storms.

In addition to the AquaDome, Royal Caribbean expanded its ice rink with Absolute Zero. This is the largest ice skating rink on any Royal Caribbean ship class! Featuring digital backdrops, custom sound design, and choreographed drone lighting, Absolute Zero’s shows take Royal Caribbean’s ice productions to a new level.
And the innovation doesn’t stop there! Royal Caribbean introduced The Wizard of Oz musical on Icon of the Seas, while Star of the Seas showcases Back to the Future: The Musical. Both of these have been huge hits with cruisers and praised for their impressive, full-scale productions.
In addition, it was recently announced that Legend of the Seas will feature the Broadway musical Charlie and the Chocolate Factory. The vessel is scheduled to join Royal Caribbean’s fleet in 2026. This further exemplifies Royal Caribbean's continued commitment to expanding its entertainment offerings, even when it's costly.
Competitors can’t keep up with Royal Caribbean's entertainment

(Deal or No Deal Gameshow on Carnival Mardi Gras)
Royal Caribbean’s dominance in entertainment comes down to its infrastructure. Because the cruise line designs ships around these performance spaces from the start, the entertainment offerings feel integral to the ship's design.
For example, the AquaTheater and AquaDome require impressive engineering designs with specialized pools, multi-level seating, and hydraulic lifts that few shipbuilders could replicate without starting from scratch.
That’s likely why competitors haven’t followed suit. The cost and space requirements are restrictive, and for most cruise lines, entertainment simply doesn’t drive demand the way Royal Caribbean’s does. This allows Royal Caribbean to continue pushing the envelope, while other lines have been slowly scaling back on entertainment.

(Beetlejuice Musical on Norwegian Viva)
Most notably, Norwegian Cruise Line has been considered one of Royal Caribbean’s closest competitors, especially when it comes to onboard entertainment. The cruise line even earned acclaim for licensing Broadway hits such as Jersey Boys, Six, and Footloose.
However, in recent years, Norwegian Cruise Line made a series of disappointing entertainment cutbacks. The company reduced cast sizes, cancelled long-running contracts for Broadway productions, and replaced large-scale production shows with cheaper alternatives. Some cast members reported that entire production teams were being dismissed and others had substantially reduced schedules.
While Norwegian Cruise Line was once renowned for their Broadway production shows, that’s no longer the case. Essentially, it was too expensive to continue running shows of this caliber. The cruise line also cited that guests preferred shorter shows that were produced in-house compared to the longer Broadway shows.

(Variety act on Norwegian Star)
During my 12-night cruise with Norwegian last year, there were multiple nights without any sort of entertainment. This was shocking! While I don’t expect a Broadway production each night, some sort of variety act, comedian, or magician would be appreciated.
For long-time cruisers, the entertainment shift is noticeable and disappointing. Entertainment was once a defining feature of Norwegian Cruise Line, especially on its Breakaway and Prima class ships, but that distinction has started to fade.

In addition, when I cruised on Norwegian Viva during her inaugural season, I was surprised that one of the main production shows was a game show titled "Press Your Luck". While game shows can be fun, they’re cheaper to produce and don’t require the same level of talent or production resources as a full cast performance.
Many loyal Norwegian cruisers share the same sentiment - scaling back entertainment and removing Broadway production shows have been diluting the overall cruise experience.
Carnival takes an entirely different approach to entertainment, but it’s still not comparable

Carnival Cruise Line’s entertainment shows are designed for broad appeal, focusing on high-energy shows and in-house productions with singers, dancers, and aerialists.
On the cruise line’s newest Excel class ships, guests can enjoy theater productions like Celestial Strings or Rio Carnival, which combine dancing, live music, and choreographed performances. I enjoyed these production shows during my cruises aboard Carnival’s Excel class ships, but they weren’t at the same level as Royal Caribbean’s AquaTheater or ice shows.
Carnival also places a heavy emphasis on game shows, including Family Feud and Deal or No Deal. These interactive shows are fun and engaging for guests, especially those who enjoy being part of the spotlight, but they also highlight a shift in Carnival’s entertainment strategy. Instead of investing in large-scale, production-heavy performances, the line increasingly relies on guest participation, where passengers essentially become the performers themselves.

Comedy is another focus for Carnival’s onboard experience with the Punchliner Comedy Club offering daily shows for guests. The cruise line often features a rotating lineup of comedians offering both family-friendly and adults-only sets. It’s a crowd-pleaser and a signature element of Carnival’s laid-back, fun-focused atmosphere.
However, the format remains relatively simple with one comedian, a microphone, a spotlight, and a small stage. This is a far cry from the multimillion-dollar productions and immersive venues that you can find on Royal Caribbean’s newest ships.
Entertainment is a strategic investment for Royal Caribbean - and it’s working

At a time when much of the cruise industry is making cost-cutting entertainment decisions, Royal Caribbean continues to do the opposite. Instead, Royal Caribbean is treating entertainment as a strategic investment rather than a discretionary expense.
The company’s commitment to awe-inspiring performances has become a core part of its brand identity. These are major engineering and financial investments incorporated directly into ship design. Unlike competitors, Royal Caribbean builds entire vessels with entertainment at the heart of the design, turning every ship into a destination in itself.
And the cruise line's strategy is working! Royal Caribbean Group reported record-breaking financial results in Q2 2025, with second-quarter revenue and net income climbing from prior year's financial results.

In addition, load factors reached 110%, signaling demand continues to be exceptionally strong. This is an indication that guests are not only sailing, but also paying premiums to experience what Royal Caribbean offers.
The financial success and growth of Royal Caribbean highlight the brand’s strategy of differentiation through innovation, particularly in entertainment. There’s no denying that Royal Caribbean’s commitment to this advancement and innovation is directly fueling growth.
Additionally, the cruise line's newest ships consistently sell out faster with higher average fares than other ships. This further proves that guests see value in the unparalleled experience that Royal Caribbean offers. Unlike competitors who are scaling back production shows to save costs, Royal Caribbean has doubled down on creativity, boldness, and advancement.

From the ice rinks of the Voyager Class to the cutting-edge AquaDome of the Icon Class, Royal Caribbean has spent decades transforming live entertainment into its competitive advantage. And as long as Royal Caribbean keeps treating entertainment as an investment, not an expense, it will continue to deliver something no other cruise line can replicate.
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