Wonder how Royal Caribbean named its two newest cruise ships, Quantum of the Seas and Anthem of the Seas?  Royal Caribbean CEO Adam Goldstein shared some insight into the process.

According to Goldstein, Royal Caribbean worked with a naming consultant that provided several different names to consider (probably the list looked a lot like these).  The names offered a few different takes on the ship name including experiential names, cosmopolitan names, leading edge names and more.  However, the name Quantum fit the tone Project Sunshine Steering Committee was looking for.

After each member of the team voted on paper, the consensus reached was almost unanimous to Quantum of the Seas and Anthem of the Seas.

Goldstein feels that the names represent what the ships will hopefully offer guests, "The word anthem is defined as a song of praise and Anthem of the Seas is indicative of many of the best qualities and features of Royal Caribbean International. Quantum represents a step change in cruising and anthem is a song of praise for that step." 

Royal Caribbean has announced its new class of ships that has been referred to internally as Project Sunshine, will officially be called Quantum Class.  Additionally, the first two ships will be named Quantum of the Seas and Anthem of the Seas.

Quantum of the Seas will debut in 2014 and Anthem of the Seas will be ready in 2015.

  “We are extremely excited to celebrate this important milestone for our first Project Sunshine ship. After three years of design and advance planning this is the first step of the construction of the ship and I look forward to seeing it all come together in the coming months,” said Adam Goldstein, President and CEO, Royal Caribbean International. “The new ship will be such a leap forward in terms of vessel design and guest experiences that we thought the name Quantum of the Seas was perfectly appropriate.”

“Throughout our history we have made huge strides in cruise ship design and innovation and the Quantum class will be no exception,” said Richard D. Fain, Chairman and CEO, Royal Caribbean Cruises, Ltd. “We look forward to introducing consumers to Quantum cruising."

UPDATE 9:58AM: Royal Caribbean has officially confirmed the ship class name and names of the cruise ships.  In addition, the first piece of steel was cut for the first two Quantum class ships.  The steel cutting took place at the Meyer Werft shipyard in Papenburg, Germany, where the two ships will be built.

Royal Caribbean indicated in a very short email to members of the media that  it will make a special announcement regarding the upcoming new class of cruise ships that is being called Project Sunshine.

Royal Caribbean hinted by saying, "Stay tuned tomorrow for an exciting reveal regarding this next class of ships."

The media team at Royal Caribbean is also kick starting its social media focus with a new Twitter and Tumblr accounts to help spread the word once the official announcements are made.

No word on what will be announced tomorrow but we will post any and all information on Project Sunshine right here as soon as we get it.

Royal Caribbean has released its fourth quarter 2012 fiscal results as well as its full year 2012 results and provided an initial outlook for 2013.

In the fourth quarter of 2012, Royal Caribbean announced net income before impairment charges of $21.1 million, or $0.10 per share, versus income of $36.6 million, or $0.17 per share, in the fourth quarter of 2011. During the quarter the company recorded non-cash impairment charges totaling $413.9 million related to the company’s Pullmantur brand.

The good news is close-in bookings and onboard spending in the fourth quarter were stronger than expected and that resulted in a Net Yield increase of 1.8% on a Constant-Currency basis versus prior guidance of just 1%.

For the full year of 2012, net income before impairment charges was $432.2 million, or $1.97 per share, versus income of $607.4 million, or $2.77 per share for full year 2011.

Looking forward to the fiscal year of 2013, booking activity in the fourth quarter 2012 was lower than the same time last year due to the aftermath of super-storm Sandy. However, Royal Caribbean has seen much stronger bookings since the beginning of the WAVE season in January, which shows demand to be at a healthy level.

In fact, Royal Caribbean is seeing booking volume running about 20% ahead of this same time last year.  Booking volumes are exceeding those during the same period in 2011 and in the aggregate, forward booked load factors and pricing are higher than at this time in both 2011 and 2012.

Royal Caribbean Chairman Richard Fain commented that Royal Caribbean is doing well in North America but not as well in Europe, "Looking forward, we see a tale of two continents; North America is doing well, while parts of Europe continue to be a challenge. Nonetheless, we are encouraged that the former will countervail the latter allowing us to drive meaningful yield growth in 2013."

Royal Caribbean's Serenade of the Seas made her inaugural call to Dubai on Saturday.  This is Royal Caribbean's fourth season operating out of Dubai, with its first cruises sailing out of the region in January 2010.

Dubai's Department of Tourism and Commerce Marketing (DTCM) in collaboration with Royal Caribbean, arranged for a grand welcome ceremony at the Dubai Cruise Terminals in Mina Rashid where the ship will be docked. A huge heritage village replica was set-up at the terminal with traditional activities and local music band performance.

DTCM invited representatives from other Government Departments that support the cruise operations such as Immigration, Customs, Police, and DMCA, as well as its strategic partner DP World to attend the press conference arranged on board the cruise ship.

Serenade of the Seas will offer 12 cruises out of Dubai this season until April 14, 2013.  Serenade arrives in Dubai following a total refurbishment of the ship last year.

Helen Beck, Royal Caribbean International Regional Director, commented on the ship's arrival, "Serenade of the Seas is the eighth Royal Caribbean International ship to be revitalized. Announced in 2011, the $300m revitalization program will make every ship our best ship. Each revitalization takes around one month and includes adding new dining venues, more balcony staterooms, entertainment options such as an outdoor movie screen, various technological enhancements, and more."

The plaque & key exchange ceremony, a maritime tradition, followed the press conference during which DTCM and the other invited Government Departments exchanged their commemorative crests with the Ship's Captain. The event continued with a ship visit and lunch on board for all the attendees.

Royal Caribbean's private island in the Bahamas, CocoCay, was awarded the Sustainable Tourism Education Program (STEP) Gold-Level Eco-Certification for its attractions and tour operations.

The award was presented by Sustainable Travel International, a leading nonprofit that support sustainable tourism development.  The certification is the top-tier program and  is among the first global standards to be formally recognized by the Global Sustainable Tourism Council (GSTC), and CocoCay is the first operation of its kind to receive the certification.

All on-island tours and island operations, including workplace practices, guest communications, and environmental management policies were assessed by a third-party independent of Sustainable Travel International and Royal Caribbean. Royal Caribbean demonstrated an ability to successfully apply its outstanding on-board sustainability initiatives to its shore excursion operations.

Royal Caribbean met certain criteria to receive the award, among them were these distinctions

• Royal Caribbean performed extremely well on all policy and documentation criteria.
• The CocoCay team performed “above and beyond” in areas of guest communications, guest education, group-size policy and visitor code of conduct.
• All on-island vendors sell locally sourced and produced products from the Bahamas, such as artwork and locally-made crafts.

Royal Caribbean Associate Vice President for Safety and Environmental Stewardship, Rich Pruitt, commented on the award, "We are very proud of our CocoCay team and the incredible work they do every day. It is through their dedication to sustainability initiatives that CocoCay has been awarded this prestigious certification that further emphasizes our commitment to environmental stewardship. By working with organizations such as Sustainable Travel International, Royal Caribbean continues to focus on providing an incredible vacation experience both onboard its ships and its private destinations like CocoCay.”

In our second video blog, we preview the Eastern Caribbean itinerary aboard Royal Caribbean's Freedom of the Seas.   We preview each of the three islands: CocoCay, St. Thomas & St. Maarten, including what the islands are known for and what the good excursions are.  Joining me on today's episode is Kaleigh Lay from CruizeCast.

Let us know how you liked the video and any suggestions you have for our cruise!

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Royal Caribbean is offering deals on its winter 2013-2014 cruises to Australia and New Zealand of free stateroom upgrades.

Guests can book inside staterooms aboard Rhapsody of the Seas and be upgraded for free to oceanview staterooms, or you can book a balcony stateroom for the cost of an oceanview stateroom aboard Radiance and Voyager of the Seas.

The offer applies to new U.S. and Canadian individual bookings made on Jan. 30 through Feb. 28, 2013 aboard Royal Caribbean International ships departing from Sept. 2013 through April 2014 on 10-night sailings or longer in Australia and New Zealand. 

For more information, please visit www.RoyalCaribbean.com/AustraliaOffer.

Royal Caribbean senior vice president Lisa Bauer spoke to a group of travel agents in São Paulo, Brazil on Tuesday and discussed some of Royal Caribbean's plans for the future, including launching three new cruise ships by 2016.

Bauer spoke about Brazil's importance as an increasingly larger market, "Brazil is an important market and also strategic. São Paulo customers love our products and it's where we have a high satisfaction rate. We know that agents work hard for our sales and we want to hear what they have to say."

Bauer mentioned the new third Oasis class ship Royal Caribbean is building along with the two Project Sunshine ships that will launch in 2014 and 2015.  According to Bauer, news about all three ships will be communicated throughout the construction period of the vessels.

"We do a global search with our passengers to define what will be news. We will bring some of the existing ammenities and others that are innovative and different from anything I've done," she said.

According to Ricardo Amaral, vice president of Royal Caribbean, Latin America, the focus of creation is seeking a new experience to guests. "Maybe that's why we're the playmaker that invests more in renovations and construction," he said.

For Amaral, the concept of brand and quality are the main characteristics that motivate Royal Caribbean to be preferred among Brazilians. "We believe we have the best product for the Brazilian public for both the domestic market and for Europe," he said. Regarding the numbers, he only mentioned that the season in Brazil is very good, since he can not speak of results that have not been announced for investors.