Royal Caribbean changes itineraries of ships going to Japan

In:
05 Apr 2011

Royal Caribbean had canceled stops in Japan after the earthquake devastated the country and has now officially decided to change Legend of the Seas' schedule for cruises between April 23 and July 16, 2011.

The new itineraries include two- to seven-night itineraries out of Singapore, Hong Kong and Shanghai.

For those that were already booked on a cruise that has had its itinerary changed due to the earthquake, Royal Caribbean is offering options and refunds.

  • Passengers booked on canceled sailings out of Yokohama will receive a 100 percent refund of their cruise fare. Plus, travelers booked on the April 23, May 8, May 16 and May 24 sailings will receive a 10 percent future cruise credit
  • Those booked on the April 30 sailing will receive a 20 percent future cruise credit
  • For sailings departing between May 24 and July 16, if those who are booked already choose to cancel, they can receive a full refund plus a 10 percent cruise credit towards a future sailing.

Falmouth port officially opens with ribbon cutting ceremony

In:
29 Mar 2011

With the docking of Royal Caribbean's Oasis of the Seas on March 22, the brand new Falmouth port in Jamaica is officially opened after a ribbon cutting ceremony that was attended by Jamaican officials and Royal Caribbean represenatives.

Royal Caribbean chairman Richard Fain was on hand for the ceremony along with Jamaica Minister of Transport and Works, Mike Henry, Prime Minister Bruce Golding, Minister of Tourism, Edmund Bartlett,  Member of Parliament Dr Patrick Harris and chairman and chief executive officer of the Port Authority of Jamaica, Noel Hylton. 

Henry, in his opening remarks, said, "I am happy to be part of this official opening ceremony for the new cruise ship port here in Falmouth. It is certainly good to be no longer hearing about one cruise port being poised to stifle the others, but about the very exciting times that are here and ahead for the local cruise sector.

"... Whether the cruise liners dock in Montego Bay, Falmouth, Ocho Rios or Port Antonio, it is important to remember that we are one country, from Negril to Morant Point, as we collectively search for a better life and more opportunities for each and every one of us".

The Falmouth project was developed by the Port Authority of Jamaica in partnership with Royal Caribbean Cruises.

Royal Caribbean embraces mobile technology to help cruises

In:
29 Mar 2011

Royal Caribbean CIO Bill Martin spoke with Network World about how Royal Caribbean uses various mobile tools to benefit customer service.

Royal Caribbean has deployed iPhones, iPads and handheld systems from Motorola and XRiver Technologies to its cruise ships as well as land based operations.  One such use is the kid tracking technology in stripped down iPhones that allow parents to track the movements of their children aboard a ship. The kids wear a Wi-Fi equipped bracelet that uses the ships' Wi-Fi access points to triangulate the position of the child.

Cruise employees use XRiver Technologies tablets to assist customers in enrolling in activities-such as the Waverider, rock climbing and zip lines-by selecting the activity a guest wants, swiping her stateroom key card and having her sign any necessary liability waivers right on the screen. The tablets replace the paper waivers required for each activity and speed up the entire process.

iPads are being used on Royal Caribbean ships for providing a wine list that suggests food pairings and shows photos and videos of the vineyards-but doesn't throw open the doors for any mobile device.

If you're an Android fan, you may be wondering why Royal Caribbean hasn't used any of that software yet and Martin says there are so many iterations of that operating system on many different devices. "We do try to simplify where we can," he says, adding that he's begun testing some Android applications.

More than half of Royal Caribbean fleet will be in Europe in 2012

In:
24 Mar 2011

Royal Caribbean is planning on sending a record amount of its ships to Europe for the 2012 cruise season, which constitutes more than half of its fleet.  The cruise line announced 12 of its 22 ships will be serving European itineraries in 2012 as demand in the region is expected to continue growing.

By sending 12 ships in 2012, it will increase Royal Caribbean's presence in the continent from 11 in 2011 and 8 in 2010.

More changes for Royal Caribbean in Europe include

  • Serenade of the Seas will sailing out of Barcelona starting in 2012
  • Royal Caribbean has also added cruises out of Amsterdam, Holland, where Brilliance of the Seas will call Copenhagen home as it conducts northern Europe itineraries
  • Mariner of the Seas will add Holy Land cruises as well as seven-night Western Mediterranean voyages from Rome
  • Vision of the Seas will visit the Holy Land as well as some Northern Europe itineraries
  • Liberty of the Seas will offer new five-night Western Mediterranean cruises

Royal Caribbean has also announced it will offer cruises from 8 "interports" (locations that passengers can board ships wile in the middle of a scheduled itinerary).  The interports will include

  • France
    • Toulon
    • Marseille
    • LeHavre
  • Italy
    • Genoa
    • Messina (Sicily)
    • Bari 
  • Valencia, Spain
  • Kusadasi (Ephesus) Turkey

 

Maiden calls will be made at Arhus, Denmark; Klaksvik, Faroe Islands; and Kenes (Lofoten), Norway

Royal Caribbean increases 2012 Middle Eastern cruises

In:
23 Mar 2011

Royal Caribbean announced that it will expand the number of cruises to the Middle East in November thanks to increasing demand for its current itineraries.

Royal Caribbean says that its sailings for this season are nearly completely booked and it appears that wont be changing soon. Royal Caribbean Execuritve Director for the Middle East explains the increase in cruises, "Interest in our cruises has been so strong that we will be adding more sailings in our third season starting in November 2011".

Falmouth port officially opens with ceremony

In:
22 Mar 2011

The Port Authority of Jamaica and Royal Caribbean Cruises Ltd. officially opened Historic Falmouth Port today with the maiden call of Royal Caribbean International’s Oasis of the Seas, one of the world’s two largest and most innovative cruise ships. Situated between the popular cruise ports of Ocho Rios and Montego Bay, Historic Falmouth is the first-ever thematic cruise port that provides a convenient gateway for guests to embark on more than 60 exhilarating land experiences along the north coast of Jamaica. Additionally, ongoing revitalizations throughout the town of Falmouth will offer guests an extensive array of cultural and historic experiences for an adventurous Jamaican port call on their cruise vacation. At a grand ribbon cutting ceremony, Hon. Bruce Golding, Prime Minister of Jamaica, Richard D. Fain, Chairman and CEO of Royal Caribbean Cruises Ltd., and Hon. Michael Henry, Jamaica’s Minister of Transport and Works, welcomed cruise guests to Jamaica and Historic Falmouth Port.

“It is especially rewarding for the Port Authority of Jamaica to help bring our country’s cultural history to a new generation of cruise guests,” said Minister Henry, who has portfolio responsibility for cruise shipping. “Our sights have always been to create the best-in-class berthing facilities at the Historic Falmouth Port and establishing the preeminent cruise destination in the region. The arrival of the world’s largest ship, Oasis of the Seas, at Historic Falmouth Port is a milestone for our ongoing success in fostering Jamaica’s tourism industry.

The revitalization of Historic Falmouth is a multi-phased development project, with the first phase offering a two-berth pier, retail and restaurant services, and a transportation center. Subsequent phases will include onsite attractions and experiences, hotel and residential developments, as well as additional retail and restaurant options.

“It is my honor to re-inaugurate Historic Falmouth Port alongside Prime Minister Golding and the people of Falmouth,” said Fain. “Royal Caribbean is delighted to have partnered with the Port Authority of Jamaica to create the Caribbean’s premier cruise port. Together, we are working to deliver our shared vision of the region’s first themed port of call to offer our guests all the best experiences along Jamaica’s north coast.”

The town of Falmouth also has many original prominent houses, shops and public buildings built in the 18th and 19th centuries that are still standing and are true historic gems. The restoration and preservation of several buildings in Falmouth is currently underway.

Royal Caribbean offering ability to buy cruise line bedding

In:
18 Mar 2011

If you've ever been on a Royal Caribbean ship and thought to yourself, "I'd love to have the bedding in my stateroom cabin in my house" then Royal Caribbean has answered your prayers.

The new Royal Caribbean Bedding Collection has been rolled out to allow anyone to buy the bedding found in Royal Caribbean staterooms.

Why not take the restful, rejuvenating nights of your cruise vacation home? We’re pleased to introduce the Royal Caribbean Bedding Collection—precision engineered beds and fine linens custom crafted in Italy exclusively for Royal Caribbean International®. Now the very same indulgent sleep system that provides uninterrupted hours of quality rest in your stateroom can be enjoyed in the comfort of your home, for a deep, restorative sleep, night after night.

Categories of bedding include

  • Mattress & Mattress Sets
  • Pillow Tops
  • Bedding Sets
  • Pillows
  • Duvets

If you're interested you can buy any of these items at their website.

Rhapsody of the Seas to make doubles calls to Newcastle next season

In:
18 Mar 2011

Royal Caribbean's Rhapsody of the Seas is building upon its success in 2010-2011 by promising a bigger and better season in 2011-12 with double the number of port visits

The port of Newcastle in Australia has been a very popular destination with Royal Caribbean guests as the season has sold out on cruises that have stopped in the New South Wales town.

Royal Caribbean Australia Commercial Manager Adam Armstrong is happy to know their guests are finding what they want, “Royal Caribbean Cruises searches the world for amazing destinations to give our guests a truly memorable holiday experience. Newcastle has it all: beautiful beaches, a buzzing harbour and city life with plenty to see and do, and most of all - friendly, welcoming residents. It is no wonder Lonely Planet voted Newcastle one of the top ten cities in the world. It is a popular stop with most of our guests disembarking to explore the city and beyond to the Hunter Valley, returning with only good things to report. It is why Royal Caribbean has doubled the port visits to Newcastle when Rhapsody of the Seas returns for the next cruising season."

When she returns in November, there will be four port calls in total in her 2011-12 season.  THe popular Newcastle stop is part of the 11 night Queensland itinerary.

Royal Caribbean Spanish app reaches 18,000 downloads

In:
18 Mar 2011

Earlier this week Royal Caribbean launched an iPhone app for Spanish and Portuguese languages and in just 3 days, the app has been downloaded 18,000 times from the iTunes store.

The software allows for checking out Royal Caribbean's ships, destinations and itineraries available, and present prices in the currency of the country. Through one of the tools we can track in real time what happens inside the two largest ships in the world - Oasis of the Seas and Allure of the Seas - which come with a camera installed on board.

Royal Caribbean is also planning now to add a version of the app for the Android operating system. 

Soon Royal Caribbean shall make an application version for the Android operating system.  You can download the Royal Caribbean iPhone apps on the iTunes music store.

Recession pushed Royal Caribbean further into Europe

In:
17 Mar 2011

At the cruise industry conference and trade show Cruise Shipping Miami 2011, Royal Caribbean CEO Adam Goldstein indicated that the recession has forced Royal Caribbean to send more ships to markets outside of the United States, such as Europe, to seek higher revenue.

Before the recession, cruise lines such as Royal Caribbean got most of their customers from North America but the economic quagmire pushed the cruise giant to look abroad and encourage new source markets.  It's a strategy that Goldstein indicated would not be changing any time soon.

Europe, in particular, has been a target of Royal Caribbean as Goldstein sees it as a market that can provide much of the growth needed for Royal Caribbean to continue to grow.

A record 15 million people worldwide cruised in 2010 and 2011 is expected to exceed that number, thanks to higher demand outside of North America as well as a largely untapped market of potential cruisers in North America of which only 3 percent of the population has cruised.

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