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Royal Caribbean sheds more light on its new smart phone app plans

26 Jan 2017

Royal Caribbean revealed some additional information about its new smart phone app that will debut later this year.

Royal Caribbean Cruises Ltd. Chairman and CEO Richard Fain spoke to analysts earlier today about the company's fourth-quarter 2016 results, and provided more detail on the company's plans to roll out new technology initiatives.

Fain mentioned its new smart phone app, which is being called internally, "Excalibur".

Mr. Fain provided more detail on when guests can start using the new app, "We would expect to be coming out this summer with a new and upgraded, new app, that does reflect the technologies that are available today. Over this next year we would expect to roll this out to 6 to 11 new vessels. And then the next year we would expect to be rolling it out at a rate of 1 to 2 a month over the period."

"Technology can be used to help attack what is really our biggest single problem, which is not enough people understand about cruising. Anything we can do to make the experience better and particularly easier for our guests and for the people who haven't yet been our guests, is very helpful."

News of a new smart phone app was first announced earlier this year, when Royal Caribbean CIO Michael Giresi mentioned the development. It was unclear at the time whether this would be a new app or a continuation of the Royal iQ app, but Mr. Fain's comments suggest this will be a brand new endeavor.

The comments on Excalibur came as a result of financial analysts inquiring about Royal Caribbean's response to Carnival Corporation's Ocean Medallion program, which garnered a lot of media attention earlier this month.

"We started a project with what we call our WOWbands a couple of years ago that's been extremely effective in simplifying the process for our guests," said Fain.  He continued, "But it's also obvious that the technologies improved a lot in the last two years, and what we can all do today is much better than we could do two years ago. So I think you will continue to see us, and I hope the rest of the industry, continue to move forward with that."

"I remember at the time that we rolled out WOWbands, Lisa Lutoff-Perlo's comment was we wanted to give people their first day back. And I think that's a really very good way to look at it. The more that we can do to ease that process, not only makes it more comfortable for them, but gives them the time to do the other stuff. One of the benefits is not only more in ticket revenue, but also on the onboard revenue because we facilitate those kinds of processes. "

"So I think this is a trend that is happening in our industry, but is happening throughout industry and I think it will enhance the cruise experience and therefore, be good for all of us."

Royal Caribbean working on new mobile app to improve guest experiences

05 Jan 2017

Royal Caribbean is working on revamping its customer's mobile experience with a new mobile app.

Skift is reporting Royal Caribbean is working on a new mobile app that will launch by "mid year" that enables passengers to, "better control their cruise before and during the trip." Speaking with Royal Caribbean CIO Michael Giresi, Skift reports later in 2017, the app is expected to include more features for e-commerce, itinerary planning, conflict management and other options.

Royal Caribbean developed a smartphone app, Royal iQ,  in conjunction with the launch of Quantum of the Seas back in 2014, and has since expanded to a handful of other Royal Caribbean ships.

We reached out to Royal Caribbean for further information on which ships will receive the new app, and if the new app is truly new or an extension of the Royal iQ app that already exists. They declined to provide any details at this time.

How to bring Royal Caribbean to your new iPhone 6s

25 Sep 2015

For those unaware, Apple released today its brand new iPhone 6s and 6s Plus phones and all over the world, and already there are lots of people are waiting in line (or at home for the delivery man) to get their hands on the hottest phone.

So once you have your brand new iPhone unwrapped and ready to use, here are some ways to bring a little Royal Caribbean to your phone so you have one more way to get a quick virtual escape!

Buy a Royal Caribbean inspired case

Show off your new iPhone in style with a snazzy new case that not only protects your iPhone, but tells everyone you love to cruise.

Even though the iPhone 6s just launched, there are plenty of cases already available to suit your needs.

We went through what was available and picked some of our favorites!

Anchors Case (available in black or pink)

ULAK Heavy-Duty Anchor Blue case

ULAK Heavy-Duty Case Red Anchor-Neon Pink


Play Penguin Ahoy

Did you know Royal Caribbean released a side-scrolling race game based on the Oasis class cruise ships?

In Penguin Ahoy, users try to avoid the sprinklers, dodge the basketballs, slide under the inflatables to keep the penguin running for as long as possible without being caught by the crew! 

The game is a fun way to spend some time seeing the FlowRider in action, the Rock Wall, H2O zone, Ice Skating, Golf and Basketball court.

The game is free from the App Store.

Get the official app

Of course, we would be remiss if we did not mention downloading the official Royal Caribbean iOS app.

The Royal Caribbean app allows users to see where Royal Caribbean sails, explore unique onboard features that are only on Royal Caribbean’s ships, learn about our many destinations, and see what is happening onboard the Oasis & Allure of the Seas.

Like the game, it too is free!

Download Royal Caribbean wallpaper

If you like seeing Royal Caribbean more often, try setting your lock screen or wallpaper to something Royal Caribbean!

iPhones allow you to change the image you see when your phone is locked or have something behind all of your icons.

To find a perfectly cropped photo for your iPhone, do a Google Image search for "royal caribbean iphone wallpaper".

You should find plenty of choices to pick from and then you can always see something Royal Caribbean when you turn on your phone!

Share with us how you bring a little Royal Caribbean to your phone or tablet in the comments below!

Royal Caribbean Spanish app reaches 18,000 downloads

18 Mar 2011

Earlier this week Royal Caribbean launched an iPhone app for Spanish and Portuguese languages and in just 3 days, the app has been downloaded 18,000 times from the iTunes store.

The software allows for checking out Royal Caribbean's ships, destinations and itineraries available, and present prices in the currency of the country. Through one of the tools we can track in real time what happens inside the two largest ships in the world - Oasis of the Seas and Allure of the Seas - which come with a camera installed on board.

Royal Caribbean is also planning now to add a version of the app for the Android operating system. 

Soon Royal Caribbean shall make an application version for the Android operating system.  You can download the Royal Caribbean iPhone apps on the iTunes music store.

Royal Caribbean releases new iPhone app in Spanish

14 Mar 2011

Royal Caribbean International has released today its new iPhone application in Spanish, a free download that allows users to manage and view any information about the company's cruises.

Director of communications for Royal Caribbean in Spain, Marc Pedrol, noted that the application is a new active channel with which to maintain contact with the cruisers.

"We've always made innovation one of our core values ​​and this tool allows us to take a step further in this direction. We want to be close to our customers and we can see from how many more channels the better," he said.

The search for cruise is one of the strengths of this application that the user can obtain information on the available outputs and real-time price of all the routes chosen by the cabin for travel.

Also possible to other information on Royal Caribbean International as news, promotions, ports of call, complete descriptions of ships and cabins and all the entertainment and dining options on board.

Among the most intriguing sections of the application is a WebCam, you can see live the life of the ships 'Oasis of the Seas' and the 'Allure of the Seas'.

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