Royal Caribbean is one step closer to breaking ground on its new beach club in Cozumel. 

The cruise giant submitted its required environmental impact study for approval, as reported by Riviera Maya News. This submission is an important milestone and one of the final hurdles before construction can officially begin. 

According to the INEGI Classification of Economic Activities, the Royal Beach Club Cozumel project is categorized within the tertiary sector, specifically under "cultural and sports entertainment services, and other recreational services."

This means that the beach club won't include hotels. Rather, it will focus on daily recreational activities, such as swimming, shopping, and dining. 

Royal Caribbean's environmental impact study adds that the beach club will generate a daily flow of visitors without overnight stays, consistent with the definition of economic units classified under sub-sector 713. 

The Royal Beach Club Cozumel is proposed to be located within the municipality of Cozumel, Quintana Roo, Mexico. 

The cruise line is taking an existing spot, the Playa Mia Grand Beach Park, and redeveloping it for its guests. This makes it one of the least invasive options, as it can utilize existing infrastructure and prior authorizations.

The site is located about 6.5 miles from Cozumel’s International Cruise Terminal and is roughly 42 acres. Of that acreage, about 13 acres are designated for the project's development, while 29 acres are designated as open areas. 

According to the environmental study, the landscaped green areas and surrounding natural areas will be preserved, restored, and left undisturbed. 

Moreover, Royal Caribbean plans to incorporate local natural materials, such as quarry stone and native woods, into the construction.

They will also finish with regional colors to create an atmosphere that complements Quintana Roo's coastal landscape.

Inside the beach club, guests can expect restaurants offering picturesque ocean views, a market-style food court with Mexican and other classic fast food options, and plenty of bars to stay "hydrated." In particular, the Royal Beach Club Cozumel will feature poolside bars that offer themed drinks throughout the day. 

Additionally, there will be private beach palapas (stilt houses); outdoor lounge areas with sun loungers, hammocks, and lounge chairs; shower and restroom facilities; and sports and beach activities. 

Read more: We got our first look at Royal Caribbean's private beach club in Mexico, and it looks stunning

The Royal Beach Club Cozumel is based on three fundamental pillars

The first, operational and recreational excellence, guarantees efficient services, comfort, and a high-value-added experience for tourists. 

The second pillar, environmental commitment, focuses on minimizing impact, respecting the natural environment, ensuring a responsible use of resources, and a harmonious integration with the ecosystem. 

Finally, the third pillar emphasizes the use of previously affected areas. Rather than build on untouched land, the Royal Beach Club Cozumel will be developed on a site where previously authorized facilities already exist (i.e., the Playa Mia Grand Beach Park). 

The Royal Beach Club Cozumel project is estimated to have a useful life of 26 years and 3 months. 1 year and 3 months constitute the preparation and construction phases, leaving the remaining 25 for the operation and maintenance phases. 

When will the Royal Beach Club Cozumel open?

Royal Caribbean hasn't released an official opening date. However, the brand-new beach club is expected to welcome guests in 2026. 

According to Jay Schneider, Royal Caribbean’s Chief Product Innovation Director, work began around May 2025. 

If the timeline is consistent with the environmental impact proposal, that would indicate an opening in August or September 2026. This is simply speculation and has not been confirmed by Royal Caribbean. 

Similar to Royal Beach Club Paradise Island, the Royal Beach Club Cozumel is a bookable shore excursion. The experience comes with an extra cost, unlike Perfect Day at CocoCay, where guests can enjoy the island's beaches for free. 

Royal Caribbean is preparing to unveil its brand-new Royal Beach Club Paradise Island next month, and we just received a sneak peek of the new resort on social media!

Over the weekend, Royal Caribbean shared an exclusive look at the new Royal Beach Club Paradise Island in Nassau, Bahamas. On Royal Caribbean’s official Instagram page, a short reel was shared to showcase the beach club’s progress as the cruise line makes final touches.

The caption reads, “The beach day of your dreams is almost ready for you. Which sport are you most excited about?”

The video's narrator says, “Come with us for a construction sneak peek of Royal Beach Club Paradise Island, just over a month before it opens."

The behind-the-scenes video tour reveals major progress at the new beach club, including the massive oceanfront infinity pool, colorful cabanas, stunning beaches, custom water shuttles, and hand-painted murals from local Bahamian artists.

Royal Caribbean originally announced plans for the private resort in Nassau back in June 2023. After more than two years of planning, environmental approvals, government partnerships, and construction, Royal Caribbean appears to be entering the final stretch before the beach club’s opening.

Royal Beach Club Paradise Island is scheduled to open on December 23, 2025. Royal Caribbean guests will receive exclusive access to the 17-acre resort. While we’ve seen plenty of renderings and construction photos, this sneak peek is one of the most comprehensive looks yet at how the resort is coming together in real life.

Custom ferries will take cruisers to Royal Beach Club Paradise Island

Royal Caribbean’s sneak-peek video opens with an exclusive look at the vibrant, colorful ferries crossing the harbor.

Before we can even see the beaches or the massive infinity pool, we’re introduced to the colorful fleet that will soon deliver guests to Royal Caribbean’s newest destination. Our first glimpse of the beach club experience!

“These private ferries will take you straight from the pier to the island. They’re custom-made and looking so good already!" says the video's narrator. 

Read more: Royal Caribbean is trying to elevate cruise ports passengers complain about

The colorful fleet of brightly painted water ferries is one of the most charming additions to Royal Beach Club Paradise Island.

Royal Caribbean confirmed that it will have five custom-built ferries operating the short route across the harbor. Each one is designed to reflect the lively personality and tropical culture of The Bahamas.

Each vessel features a bold color scheme and a fun, themed name: Flirty Flamingo (pink), Sassy Starfish (blue), Coral Calypso (orange), Twisted Turtle (green), and Lucky Lizard (turquoise).

Beyond the aesthetics, Royal Caribbean announced the ferries were engineered for efficiency. Built with lightweight aluminum hulls and equipped with advanced navigation and propulsion systems, they’re designed for quick turnaround times and smooth, reliable travel. The ride is short, as it will take just a few minutes to cross the harbor. But, the elevated design and colorful presentation is a fun way to begin your day at Royal Beach Club Paradise Island.

Chill beach features custom cabanas with uninterrupted ocean views

Once you arrive at the beach club, you can explore three different zones: Chill Beach, Family Beach, and Party Cove. The construction sneak peek video gives an exclusive look at the new Chill Beach zone.

The video states, “After a quick and cute ride, we head straight for Chill Beach. These cabanas make the perfect spot to set up your beach day home base. The pool here is over 400 feet long with a shallow ledge to soak up the sun and ocean views.”

Chill Beach is designed for guests who want to slow down and enjoy a quieter, more refined slice of the Royal Beach Club experience.

This peaceful stretch of shoreline will offer a relaxed atmosphere compared to the lively, energetic Party Cove. This area is intended to feel like a true retreat focused on relaxation where guests can enjoy the scenery and amenities without distraction.

At the heart of this area is The Deep End Pool, which is a serene, resort-style pool featuring a swim-up bar. Guests will be able to sip cocktails or mocktails while remaining comfortably in the water, surrounded by palm trees and stunning views of the Atlantic.

Because Chill Beach is meant to be calming, guests will find a more subdued poolside experience here.

Along the shoreline, beach bars provide convenient access to tropical drinks throughout the day. Umbrellas will provide some much-needed shade for comfortable loungers so you can enjoy your drinks all day long.

Nearby, the Paradise Grill will serve a selection of fresh and flavorful dishes, offering beach-friendly meals with a Bahamian twist. Its location will make it easy for guests to grab lunch without having to leave the comfort of their spot on the sand.

And for those seeking a more elevated experience, Chill Beach also features a collection of beach and pool cabanas available for an additional cost.

These private retreats are outfitted with comfortable seating, shaded lounging areas, and even a personal attendant for quick service. With uninterrupted views of the ocean or the pool, the cabanas provide an extra level of comfort and privacy. This will allow guests to settle in and enjoy a full day of relaxation in one of the most tranquil corners of the beach club.

Local artwork will showcase Bahamian culture

Next, we can see some of the beautiful artwork that will bring Bahamian culture to Royal Beach Club Paradise Island.

“And then we had to stop and check out the incredibly talented local artists at work, adding to their custom pieces all around the island,” says the video.

Royal Caribbean is placing a major emphasis on Bahamian culture at Royal Beach Club Paradise Island, and one of the most distinctive ways that comes to life is through the resort’s extensive local art program. The cruise line has expanded its Artist Discovery Program, which was originally launched onboard Icon of the Seas. The program will bring 11 Bahamian artists to create murals, sculptures, and large-scale installations throughout the beach club.

These designs will appear across 25 different locations, transforming the property into an immersive, open-air gallery that reflects the colors, energy, and traditions of The Bahamas.

According to Royal Caribbean, the artists were chosen not only for their talent, but also for their deep connection to Bahamian culture.

Their creations will follow three themes that define the destination experience. First, the Underwater Adventures will highlight the country’s vibrant marine life. Next, Junkanoo Jubilee will celebrate the island’s rhythmic music, dance, and festival traditions. Finally, Bahama Bliss will bring tranquility and escape that draw millions of visitors to the islands each year.

Each artist will bring a unique interpretation of Bahamian life to the Royal Beach Club Paradise Island. Royal Caribbean says the program was designed to give local artists with a global platform, offering grants and additional support to emerging and established artists. The cruise line emphasized how the beach club will showcase the authentic culture rooted in the Bahamian community.

Family Beach will be a laid-back, kid-friendly escape

Another zone at the Royal Beach Club Paradise Island will be Family Beach, which is designed to be a relaxing, safe space for kids to spend their day. The Instagram video provides a behind-the-scenes look at the pool and cabanas at Family Beach.

“We then head over to Family Beach, where you can snag one of our picture perfect cabanas and the amazing ocean views,”

This part of the Royal Beach Club will offer convenience, shade, and open space, making it easy for families to enjoy the day without feeling rushed or overwhelmed. The shoreline here is calm and inviting for kids who want to swim in the ocean. There will also be plenty of loungers and umbrellas throughout, so parents can keep an eye on the water while still having room to unwind.

One of the highlights of Family Beach is The Shallow End, a zero-entry pool that offers effortless access for all ages. This pool will have an easy wade-in spot for young kids and a comfortable lounging area for adults.

You can also take advantage of a swim-up bar with tropical cocktails, mocktails, and frozen drinks - all without ever leaving the water! The design is intentionally simple and intuitive to create a space that feels safe, open, and enjoyable for families of all sizes.

Food and beverages will also be close by, thanks to beach bars and a convenient location of the Paradise Grill. Guests of the beach club can enjoy made-to-order dishes and snacks with Caribbean influences, including everything from salads and island-seasoned meats to kid-friendly bites.

For those looking to elevate their day, Family Beach features some of the most impressive cabanas on the island. 

The standout option is the Ultimate Family Cabana, a two-story retreat designed with small groups and families in mind. This premium cabana includes luxury amenities, spacious seating areas, and private nooks for both relaxation and play. It’s the beach club’s most exclusive family offering on the island for an additional cost.

Additional beach and pool cabanas are available throughout the area, offering shaded lounge spaces, plush furnishings, and personal attendant service.

These cabanas give families a dedicated home base for the day, allowing parents to relax while kids enjoy the nearby pool and beach. Whether guests choose the massive two-story retreat or a more traditional cabana, Family Beach is sure to bring unforgettable memories for the entire family!

It’s the final countdown to Royal Beach Club!

With construction nearly complete, Royal Caribbean’s Royal Beach Club Paradise Island is quickly transforming from a long-awaited concept into an exclusive resort destination. 

The narrator ends the video saying, "We ended the day with a look at the pool being filled. That's all for now!"

It’s a fitting end to the sneak peek tour, as the beach club’s three distinct zones will ensure that every type of cruiser can have their perfect resort day in Nassau, Bahamas. From the quiet escape of Chill Beach to the kid-friendly Family Beach with The Shallow End and the playful energy of Party Cove, there’s a little something for everyone.

For years, Perfect Day at CocoCay has been the brand’s signature private-destination experience. Now, Royal Beach Club Paradise Island marks the start of a new era. In fact, Royal Caribbean has plans for more Royal Beach Clubs to redefine the in-port experiences for cruisers.

Just a few weeks ago, the cruise line announced a brand-new Royal Beach Club Santorini in Greece. Royal Caribbean describes how they will introduce an innovative system designed to alleviate the island’s notorious congestion by distributing guests across three arrival points. This approach will maximize time ashore while helping preserve the character of one of the world’s most iconic destinations.

Royal Beach Club Santorini is just one part of Royal Caribbean Group’s rapidly expanding portfolio. The cruise line plans to expand with Royal Beach Club Cozumel in 2026 and Royal Beach Club Lelepa in 2027. The cruise line will also unveil a brand-new Perfect Day Mexico in Costa Maya, Mexico.

Royal Caribbean is emphasizing a strategic push toward creating more exclusive, premium experiences on land that complement the next generation of Royal Caribbean ships.

Royal Caribbean announced plans for a new beach club to open in 2026, and it's part of a trend to improve the ports that passengers complain the most about.

Earlier this week, Royal Caribbean unveiled plans to open a brand-new beach club on the Greek island of Santorini. While some were surprised by the announcement, it could be argued that the new beach club was only a matter of time.

In recent years, Royal Caribbean has made significant investments to enhance the in-port experience for its guests, particularly in destinations that have been ranked as cruisers’ least favorites. By enhancing onshore experiences, Royal Caribbean can capture more spending from passengers while delivering a smoother, safer, and more appealing visit for cruisers. It's a win-win situation for the guest and cruise line.

Earlier this year, we reported on the ports travelers said they’d never want to visit again, with Santorini, Nassau, and Costa Maya topping the list. While these ports each have their own drawbacks, guests cited logistical frustrations in Santorini, pushy vendors in Nassau, and the entire tourist trap of Costa Maya’s port.

As such, Royal Caribbean has seen an opportunity to address these pain ports for customers, leading to targeted investments from the cruise line. And the company’s latest investment with Royal Beach Club Santorini is a prime example of this shift.

Santorini is infamous for its logistical challenges.

Santorini, Greece is easily one of the world’s most photographed cruise ports, but the Greek Island is also one of the most frustrating. 

Santorini’s blue-domed churches and cliffside villages attract millions of visitors each year, but this inevitably creates a gridlock along the narrow streets of Oia and Fira. Not to mention, it’s common to have multiple cruise ships anchored in Santorini during peak summer months, leading to even more crowding on the small island.

Because ships must tender passengers ashore, simply getting into town can be a challenge. The steep cliffs mean cruisers must choose between waiting in long lines for the cable car, hiking hundreds of steps, or taking a controversial donkey ride, which many avoid due to concerns for the animals.

Although the island is stunning, the logistical challenges can often overshadow Santorini’s beauty. With this in mind, Royal Caribbean saw an opportunity to build the Royal Beach Club to offer a more relaxed alternative for cruisers. The experience will be offered as a shore excursion with visits to Oia and Fira, along with a few hours lounging at the beach club by the Aegean Sea.

The cruise line stated in the press release, “As Royal Caribbean Group prepares for the beach club’s opening next summer, the company’s ultimate beach club experience will feature a new innovative way to alleviate congestion throughout the island by better distributing guests arriving to Santorini. Vacationers can start their journey in one of three locations, minimizing crowding while maximizing time spent enjoying sights and sounds.”

In doing so, Royal Caribbean aims to ease some of the logistical challenges of visiting Santorini while simultaneously creating new opportunities to capture guest spending ashore.

Cruisers also cite Nassau as their least favorite cruise port.

Nassau, Bahamas, might be one of the most visited cruise ports in the world, but it’s also one of cruisers' least favorite destinations. Because of its proximity to Florida, Nassau appears on many short Caribbean itineraries. This means frequent cruisers have visited Nassau repeatedly, leading many guests to stay onboard rather than disembarking.

The city has tried to change its reputation, recently completing a $300 million cruise port redevelopment. The project greatly modernized the cruise terminal area by adding performance spaces, local shops, restaurants, and bars. However, the city itself remains polarizing.

Cruisers regularly complain about aggressive vendors, safety concerns, and a lack of authentic experiences. Excursions can also be expensive in Nassau; for example, visiting the famous Atlantis resort can cost hundreds of dollars for just a few hours.

To tackle these complaints, Royal Caribbean is building its brand-new Royal Paradise Island Beach Club. The new venue will require guests to purchase admission, along with a drink package if they want open-bar access. The private-style experience is only for Royal Caribbean cruise guests and will feature multiple pools, dining options, and the world’s largest swim-up bar.

Royal Caribbean hopes to give cruisers a relaxing and secure alternative to the hectic city while still generating revenue ashore. This mirrors the success of the cruise line’s Perfect Day at CocoCay, which offers an elevated, controlled environment designed to rival the onboard experience.

In Cozumel, vacationers want something new

Royal Caribbean's research told them that while Cozumel isn't poorly rated by guests, it's grown a bit tiresome.

That's why Royal Beach Club Cozumel will open in December 2026 in an attempt to fix a different "problem" that cruise passengers have with the port.

Jay Schneider leads the Product Development team, and during a preview event for the opening of the beach club, said that Cozumel is great, but lacks something fresh.

"What we've heard from research is a lot of guests have been to Cozumel. They're looking for something new," he explained.

"They love Cozumel, but they want diversity of the offering."

Royal Caribbean wants to bring something new that will excite passengers to add onto an island that's already well-regarded.

Finally, Royal Caribbean will give the tourist trap of Costa Maya a major makeover.

Along with Nassau, Costa Maya in Mexico is often considered one of the least favorite cruise ports for many travelers. This Western Caribbean port is frequently called a massive tourist trap, with a cruise terminal built entirely for passengers.

Visitors must weave through crammed shops, restaurants, wildlife encounters, and a swim-up bar just to exit the terminal. The entire port area feels like one giant, endless maze. Beyond the cruise terminal, the small beach town of Mahahual offers a more relaxed vibe, but even then, options are limited.

To address this, Royal Caribbean purchased the port of Costa Maya to build its newest private destination, Perfect Day Mexico. The new project will span 200 acres and offer an all-inclusive beach experience for cruisers, modeled after its private island in the Bahamas.

This new development will transform the underwhelming port into a destination itself. Instead of being a least favorite destination for cruisers, Costa Maya could soon be a highlight for Royal Caribbean guests. The cruise line plans to offer shaded cabanas, snorkeling, water activities, and controlled access designed to avoid the current tourist chaos.

It’s only a matter of time before Royal Caribbean rolls out more plans to upgrade problem ports, creating new opportunities to boost revenue while improving the guest experience on land.

Royal Caribbean announced on Tuesday it will open a new exclusive destination for its cruise ship guests in the heart of the Greek islands.

For the first time, there will be a cruise line exclusive spot in Europe in the form of Royal Beach Club Santorini.

The announcement was made during Royal Caribbean Group's third quarter earnings report.

Here's everything that has been announced about the private destination expansion.

Royal Beach Club Santorini opens in 2026

Opening in "summer 2026", this will be a beach club that is only available to guests sailing on Royal Caribbean or Celebrity ships. Local Greek residents will also be able to purchase club entry, based on availability.

Unlike Perfect Day at CocoCay or Perfect Day Mexico, Royal Beach Clubs have an admission cost to them. Think of it like a shore excursion option owner and operated by the cruise line that is only available to book if you sail with the cruise line.

The cruise line describes the new beach club as being an idyllic spot to enjoy a day visit, "Royal Beach Club Santorini will welcome vacationers from Royal Caribbean and Celebrity Cruises and combine the breathtaking volcanic beaches of this iconic Greek island with the company's signature experiences alongside the vibrant Grecian spirit and culture to create the ultimate Santorini experience."

Royal Caribbean President and CEO Michael Bayley said in a statement, "Santorini is an incredible destination that our guests love to explore, and with this new beach club, we are able to bring the best of what the island has to offer with the signature service Royal Caribbean is known for."

More details of your visit to the beach club in Greece:

• Day pass includes:
  • Access to a volcanic black sand beach along the Aegean Sea
  • Complimentary gourmet beachfront dining
  • Umbrellas
  • Loungers
  • Wi-Fi
• Every excursion includes a scenic ferry tour along Santorini’s coastline, plus stops in the picturesque towns of Oia and Fira.
• There are no age restrictions, which means kids are allowed in too

We don't know yet what the look or design will be of Royal Beach Club Santorini, but the other beach club plans are clear on one thing: it's designed to be the ultimate beach day.

"It's going to be one of the, I would argue, it will be the most amazing beach day in essence," said Jay Schneider, Royal Caribbean's chief product innovation officer, in reference to the first beach club opening in The Bahamas.

Concept art shows a beach area with palapas, sun beds, as well as an elevated bar and lounge area, presumably with a pool within the complex.

Mr. Bayley posted renderings on social media of what the experience could look like.

The renderings show ferries at the end of a dock to bring guests around for the scenic tours.

The beach and views of the water are clearly a focus of this beach day.

Available to book immediately

Guests already booked on Greek Isle cruises in 2026 have access to book a day pass.

"The Ultimate Santorini Day" has the beach club listed in a spot check of upcoming cruises on Explorer of the Seas.

For the October 3, 2026 sailing, a day pass is listed at $284.00 per adult, or $199 per child. However, there's currently a 30% off sale running that brings those prices down to $197 and $138, respectively.

Where will the beach club be located?

Royal Caribbean Group has not yet disclosed where it's located, but the teaser image seems to be of an actual location rather than a computer rendered spot.

In searching the Internet, the Theros Wave Bar looks very similar.

Theros Beach Bar

Royal Beach Club press material

Located in Eros Beach, Vlychada-Santorini, it's 15 minutes away from Fira. 

The volcanic rocks in the background are quite striking, and this could be the property acquired.  Royal Caribbean did something similar when it acquired Playa Mia as its site for Royal Beach Club Cozumel.

Plus, the listing in the Cruise Planner clearly states it's at "the luxurious Theros Beach Club."

8 private destinations by 2028

The new beach club in Greece is part of Royal Caribbean Group's ambitious plans to open eight land based operations by 2028.

The first Royal Beach Club opens in December in Nassau, Bahamas when Royal Beach Club Paradise Island begins welcoming guests.

Additionally, a second beach club in Cozumel, Mexico, is slated to open sometime in 2026. 

That's followed up by Perfect Day Mexico opening in 2027 and a private beach in Lelepa that both should open in 2028.

SIlversea is also planning to open the Southernmost Hotel on Earth The Cormorant at 55 South in Chile in 2026.

Ever since the opening of Perfect Day at CocoCay, Royal Caribbean has seen a tremendous uptick in guest satisfaction and profitability with a private destination that caters directly to the wants and needs of its guests.

Relying heavily on surveying its guests for feedback, they've worked to deliver the kind of vacation vacationers want.

Royal Caribbean's new Bahamas beach club is opening earlier than previously announced. 

The Royal Beach Club Paradise Island in Nassau will welcome guests on December 23, 2025, just two days before Christmas. Earlier, Royal Caribbean claimed the beach club would open on the 27th. 

Passengers aboard holiday sailings on Radiance of the Seas and Utopia of the Seas will be among the first paying visitors to the hottest new beach club in The Bahamas.

The ribbon-cutting event will take place on December 13, with an invite-only soft opening to follow ahead of the official opening date. 

The soft opening, like shakedown cruises, is to give Royal Caribbean a chance to test everything before its launch.

This ensures that crew members are fully trained and that guest experiences meet Royal Caribbean’s standards.

According to the soft opening emails, Royal Caribbean is offering a complimentary Day Pass with Unlimited Open Bar & Dining for the person who receives the email, as well as all guests booked in the same stateroom.

Unfortunately, there's no way to request an invitation. Moreover, they are non-transferable and cannot be exchanged for admission on another date.

The Royal Beach Club Paradise Island is a 17-acre slice of paradise

Nassau has ranked poorly in guest satisfaction surveys compared to other ports of call. For repeat cruisers, it's often treated as an extra sea day, with many passengers choosing to stay onboard and take advantage of the ship's amenities. 

Despite its unpopularity, Nassau is one of the busiest cruise ports in the world. On April 8, 2025, the Nassau Cruise Port welcomed 31,011 cruise passengers from six ships, breaking the previous one-day record set just one month earlier. 

The goal of the Royal Beach Club is to change the negative perception by offering an all-day destination experience that encourages guests to disembark the ship without feeling forced to settle for overcrowded beaches. 

Once it opens on December 23, one analysis estimated that over 1 million guests could buy passes to the beach club each year. 

And yes, buy. Unlike Perfect Day at CocoCay, cruisers must purchase admission to the Royal Beach Club Paradise Island. 

Passes start at $129.99 per person for the Day Pass with Non-Alcoholic Drinks & Dining, and are all-inclusive. 

The alcoholic pass is more expensive but includes unlimited alcoholic beverages like beer, wine, cocktails, and frozen drinks. (Note: Royal Caribbean drink packages will not work at the beach club.) 

Inside the beach club, guests will find everything from the world's largest swim-up bar to local artisan shops, multiple beaches, massive cabanas, and more. 

The Royal Beach Club Paradise Island will also showcase Bahamian culture through an industry-first cooperative initiative that gives back to the local community.

As part of the revenue-sharing agreement, up to 49% equity will be reserved for Bahamian ownership and investment.

It looks like Royal Caribbean will open its beach club to select guests early as it ramps up for an official opening.

The official opening of Royal Beach Club Paradise Island is set for late December, but some passengers are getting invited to see it earlier.

Royal Caribbean Blog reader Alex Bleiweis is booked on the December 14 sailing of Allure of the Seas and received an email to check out the beach club.

"You’re invited to get a sneak peek on December 15th before the grand opening," the email reads.

Just weeks ago the cruise line had confirmed a ribbon cutting event would take place on December 13, with the official opening coming around December 21st.

Allure of the Seas is scheduled to sail a 6-night Western Caribbean itinerary, but will stop at Nassau, Bahamas first on December 15th.

Soft openings leading up to the opening

A "soft opening" refers to the beach club welcoming guests before it's officially open to book.

It appears these soft opening events are invite-only, and there's no means to request to be invited or to purchase admission.

According to the email invitation we saw, Royal Caribbean is offering complimentary unlimited open bar day pass for the person that receives the email, and all guests booked in your stateroom.

The fine print says guests may have the opportunity to pay for an extra cost amenity, such as daybeds, cabanas, or the Party Deck, at a discounted rate.

Invitations are non-transferable and cannot be exchanged for another date.

The point of these soft openings is to give Royal Caribbean a chance to field test everything before it's officially open.

This ensures the crew members can get practice in how everything should flow, as well as identifying any issues or improvements necessary before the club officially opens.

First-of-its-kind beach club

The opening of the Royal Beach Club is a bold step for Royal Caribbean to further differentiate it from other cruise lines.

The first-ever Royal Beach Club seeks to solve a long-standing problem passengers have had with finding a fun activity while visiting Nassau.

Nassau has ranked poorly among guest satisfaction scores with Royal Caribbean, and it's also a port where the passengers that do disembark typically spend little time off the ship and return earlier than in other ports.

Once fully operational, it's estimated over 1 million people could buy passes to the beach club annually.

The goal of this beach club is to offer an unparalleled beach experience in a prime spot, exclusively to its customers.

Unlike Perfect Day at CocCcay, there's an admission cost, it's all-inclusive, and there's limited capacity.  Think of it more like a cruise line run private excursion than a private island.

Inside the club, you can expect two stunning beaches and three refreshing pools.

There are three dining areas included, as well as free unlimited drinks at 10 bars, including the world’s largest swim-up bar.

Admission also includes water transportation, live entertainment, WiFi, loungers, and beach umbrellas.

The club is also going to incorporate Bahamian culture in an industry first cooperative effort to give back to the people of The Bahamas with a revenue sharing agreement that gives up to 49% equity.

It's expected the beach club will generate hundreds of jobs between the construction and long-term operation.  Plus, there will be a new tourism levy that will fund reinvesting in the local community. 

Construction photo update

With the soft opening invitations going out, we have an updated look at the progress Royal Caribbean is making to finish the beach club.

MEI Travel agent James Gatton shared photos of what the beach club looks like from his visit to Nassau on October 4.

About 500 people are actively working in the construction site every day, and the rate of progress has picked up considerably.

Foundations have been laid and structures are going up.

Each of the three neighborhoods are under active construction, with the Floating Flamingo easily the most notable building.

The Floating Flamingo is a two-story, two-story swim-up bar, and it's going to be the focal point for the party area.

There are stairs to a second-tier lounge with expansive views of the beach club and pool party. 

The beach club encompasses a 17-acre site, but it's a very long and narrow.

While it's not very wide, walking from one end to another could take around 15 minutes.

Royal Caribbean recently showed off its new tenders that will be used to ferry passengers to and from the beach club.

Included in the admission cost, ferries will transport passengers from the pier to one of two stops at the beach club.

Royal Caribbean is just months away from opening its first beach club, and it's expected to be an incredible beach option for cruise guests.

Opening in December 2025, Royal Caribbean is trying something totally new with a private beach day experience available exclusively to Royal Caribbean passengers (and local Bahamians). It's not a private island day, but instead offers an optional purchase for the day.

Royal Beach Club Paradise Island is described by cruise line executives as "the ultimate beach day" and progress is moving swiftly now with construction taking a rapid pace.

While the official opening with paying guests should begin around December 21st, a ribbon cutting event will take place on December 13, 2025.

I was invited by Royal Caribbean to tour the active construction site and get a sense of the scale of the plans they have, along with an early glimpse of what a day here is all about.

Jay Schneider, Royal Caribbean's Chief Product Innovation Officer, walked with me through the area to describe what we'll eventually see.

Tender ride to get to the beach club

The new beach club is a short tender ride away from where cruise ships dock. 

Guests that purchased a pass will walk halfway down the pier to a meeting location. Currently, it's a generic white building where tours meet, but in the future, it will be the embarkation point for these tenders.

Royal Caribbean built a fleet of colorful tenders to take guests to the beach club and back. The tender rides are included in the admission, and they run continuously all day.

Tenders will drop off at one of two spots. Given the 17 acre size, it's not very wide but is quite long and choosing the right stop may save a lot of steps later.

When complete, there will be a a 43-foot Crown & Anchor logo, even taller than the one on the side of Star of the Seas.

Three neighborhoods, three experiences

The beach club will blend modern amenities with a sense of history.

"The design idea is super fun. It’s kind of a lost Bahamian beach club, as if it’s been around for 50 years. You’ll notice it, the colors are gorgeous. The experience is going to be really tremendous."

The new beach club has three primary zones.

Chill Beach

The idea here is to provide a serene area for enjoying a day in the water.

Compared to Party Cove, this lacks the energy of that neighborhood, but that doesn't mean this is a quiet area either.

"The beach is just stunning," Mr. Schneider explained. "The cabanas will be stunning. The pools will be stunning. This is the chill beach pool. Every pool has a swim-up bar."

Party Cove

If you want music and dancing with your beach day, head to Party Cove.

It will be home to the world's largest swim-up bar, and has a two level party building.  At the top is the DJ, with rentable party zones on either side.

"This thing is an engineering marvel. There’s really only one manufacturer in the world who can bend steel in this arc," Mr. Schneider pointed out.

Family Beach

Envisioned as an area for kids and parents to enjoy together, Family Beach still has great beach and water, but steps down the party atmosphere.

"Stunning beach, great cabanas, gorgeous views. Great zero entry swimming pool on both sides. 

This is also where you'll eventually find the Ultimate Family Cabana.

The foundation for it is all we see today, but Mr. Schneider thinks it's going to be jaw-dropping for anyone willing to pay for it, "kind of that really premium, opulent, over-the-top cabana experience with some dedicated slide and dedicated plunge pool."

Lots to eat and enjoy

Beyond the pools and beach, there's still a lot to enjoy around the beach club.

Admission into the beach club gets you food and drink included, as it's an all-inclusive experience.

There are three Paradise Grill locations, where you can order from, "a great mix of Bahamian-inspired food as well as American classics."

I was particularly happy to hear all the pools will be heated, which is important on those winter cruises.

Moving forward with construction

Construction hasn’t been without setbacks. Schneider noted how Hurricane Erin forced rework on certain parts of the site.

"The storm surge brought the ocean up onto the island. And so we’ve had to make some adjustments. Some of the things you build, you have to rebuild before it’s even open."

According to Schneider, about 500 people are working on the island and progress is starting to take a rapid pace.

Come for the beach, stay for the views

In walking from end to end of the club while in various stages of construction, one thing is clear: Royal Beach Club Paradise Island will be a stunning location for a beach day.

Throughout my visit, I saw crystal clear blue water around me, and the foundation for what I think will be an amazing pool day too.

The scale of this beach club is much bigger than I expected based on renderings and aerial photos.

This isn't being built to be a Royal Caribbean beach, rather, they have set their sights on it being the flagship example of its new "ultimate beach day" concept.

With heated pools, iconic structures, diverse neighborhoods, and Royal Caribbean’s trademark flair, Schneider made clear this will be far more than just another stop in Nassau.

I think the difference maker for this beach club over any other excursion choice around is this club will incorporate all the lessons learned from Perfect Day at CocoCay. Given how wildly popular CocoCay has been, there's a good chance lifting and using that experience in Nassau should be a win for passengers.

The goal is simple: deliver an incredible experience that offers cruisers something heads-and-shoulders above what's available in Nassau today.

Day passes begin at $139 per person

The cost to get in will start at $139 per person, per day for a day pass, but expect prices to go up from there based on demand.

As an example, my January 2026 visit is priced at $250 per person, per day.

You could spend more and rent a cabana or a party deck to include more people with your day, along with reserved amenities.

When the club is fully operational and ready to admit guests, they expect it to host  about 1 in 3 Royal Caribbean guests in Nassau.

In the first weeks, expect capacity to be lower as they ramp up the operation.

There are three swim-up bars planned for Royal Caribbean's first-ever private beach club, including The Floating Flamingo, which is billed as "the world’s largest swim-up bar."

Royal Caribbean is making significant construction progress on its exclusive beach club in Nassau, Bahamas that it hopes will alleviate a major guest complain about the popular cruise port.

With multiple beaches, swimming pools, restaurants, and bars, the Royal Beach Club Paradise Island will offer plenty of space for guests to relax, cool off, and avoid the crowds at other beaches in Nassau, which can see upwards of 20,000 to 30,000 cruise passengers per day. 

Once completed, Royal Caribbean guests can enjoy the exclusive amenities and breathtaking ocean views — for an extra charge. 

Royal Beach Club Paradise Island will open in December 2025

Ralph Salsman shared photos of the beach club's construction process on Facebook. Salsman captured the images on September 10, 2025. 

The photos reveal that the lounge over the swim-up bar is taking shape. Floating Flamingo, the world’s biggest swim-up bar, will be the go-to spot for partiers with refreshing drinks, live tunes, and unbeatable ocean views. 

The upstairs portion will be home to the 720-square-foot Party Deck, an exclusive poolside area overlooking the Floating Flamingo swim-up bar with an exclusive beverage menu, charging station, mini-fridge, and more. 

Other photos show various buildings around the 17-acre property coming along, including the private cabanas. The cabanas at Royal Beach Club Paradise Island are an extra-cost add-on that can be purchased to elevate your island beach day. 

The beach and poolside cabanas feature comfortable lounge seating, shade, and personalized service. Those with more money to burn can splurge on the $10,000 two-story Ultimate Family Cabana. 

The price includes admission for up to 12 guests, a cabana attendant, private bathroom, heated whirlpool, reserved beach space, a hammock, frozen drink machine, and more. 

It's in high demand, too. According to Michael Bayley, President & C.E.O. of Royal Caribbean International, the first Ultimate Family Cabana was sold within the first hour of opening beach club sales. 

Basic admission to the beach club is more reasonable, with the cheapest pass starting at $129.99. The price includes unlimited food and non-alcoholic drinks. 

A pass with unlimited alcoholic drinks is available starting at $169.99 per person. Additionally, it includes transportation on the water taxi, Wi-Fi, beach chairs, umbrellas, and access to basic facilities like showers and restrooms. 

Depending on your itinerary, there may also be a few bundled options, such as the Royal Beach Club Paradise Island Refreshment Package + Thrill & Chill Combo. 

For a set daily price, you can enjoy admission to the Royal Beach Club Paradise Island, Perfect Day at CocoCay's Thrill Waterpark, and a Royal Refreshment Package. 

Regardless of which pass cruisegoers buy, all dining at the Royal Beach Club Paradise Island is included. Many dishes have a Bahamian flair, including the fire engine fritters, pinwheel shrimp skewers with guava glaze, Bahama-style baked mac & cheese, and vanilla bundt cake with guava sauce. 

Royal Caribbean has opened bookings for its first beach club, and it has given us our best look yet of what to expect when it opens.

I've been following the project intently, all the way back to its inception in early 2020.  I think it's an exciting new option in a port that lacks fun things to do that are worth trying.

Royal Beach Club Paradise Island will open in very late December 2025, and it's essentially a super shore excursion run by Royal Caribbean that takes all of its best ideas from Perfect Day at CocoCay and amps them up.

In looking through what's been revealed, here are the five things that stood out to me the most about this week's announcement.

Two types of day passes

We knew Royal Caribbean would make the beach club all-inclusive, but I didn't know they'd offer a non-alcoholic option too.

In retrospect, it makes sense to offer a pass without an alcohol component to it. There are a lot of people who prefer not to drink alcohol, or cannot drink alcohol.

There are two passes:

• Day Pass with Unlimited Open Bar & Dining, starting from $169.99 for guests ages 21+
• Day Pass with Non-Alcoholic Drinks & Dining, starting from $129.99 for guests ages 13+; $109.99 for ages 4-12; and free for guests ages 3 and under

I'm glad to see the option, especially for my family.  My wife never drinks enough to "break even" on all-inclusive day passes at beaches, so this is a good idea.

I'm going to need to come hungry

While I knew there would be food included, I didn't know how much new culinary choices would sound so good.

There is complimentary dining at three quick service style restaurants serving fresh handheld options, salads, sides and delicious desserts with a Bahamian twist.

I'm already starting my list of must-try food:

• Bahamian baked mac 'n cheese
• Vanilla bundt cake
• Fire engine fritters

Plus, there are new cocktails to try. The last few batches of new bars that Royal Caribbean has developed have come up with a great assortment of fresh drink ideas.  The beach club will have the Blood Orange Margarita, which sounds like the perfect refreshing drink on a hot day.

Sticker shock with the Ultimate Family Cabana

Cabanas at private islands aren't cheap, but I think the price of the Ultimate Family Cabana caught a lot of people's attention.

So far, the going rate for this new type of cabana is $10,000.

To be fair, this isn't like any other cabana Royal Caribbean has made before. It can accommodate up to 12 people and it comes with a private bathroom, reserved beach space, frozen drink machine, a suspended net lounger, spiral slide, and a lot more.

I think they envision this being rented for an extended family gathering to celebrate vacationing together and wanting to go big.

Unlike the Floating Flamingo in Party Cove, I think this is about offering an over-the-top beach day that's more welcoming to younger kids.

Short of an incredible sale, I doubt I'll ever book it, but I bet it's sure to deliver some amazing memories to those that can afford to book it.

The other cabanas are more inline price-wise with cabanas you'd find at CocoCay.  They're right around what you'd pay for similar cabanas at Hideaway Beach, for the most part.

Every pool has a swim-up bar

I didn't know how much I needed swim-up bars until Royal Caribbean added them to bars around CocoCay.

There are three pools, and each one—The Shallow End, The Deep End, and The Floating Flamingo—features a swim-up bar, making this the only Royal Caribbean destination where this is standard across all pools.

In fact, going forward swim-up bars will be common across the new land destinations Royal Caribbean is working on around the world.

What I like about the swim-up bars is the vibe you get by sitting there.  Even if you don't drink that much, I like the people watching aspect and opportunity to meet people.

Combine that with the fact the pools in the beach club will be heated, I love this idea.

The bundles are an interesting idea

One idea I didn't anticipate at all was offering a combination with the beach club and other add-ons.

You can combine a drink package and the beach club, or go one step further and combine it all with a visit to the water park.

I never considered a bundle as an idea that might work, but I bet a lot of cruisers are likely to want to book them anyway.

I'll have to do the math if it's saving you money. Royal Caribbean claims the price of the bundle at checkout is up to 45% less than those products added to cart individually.

No, the day pass prices didn't surprise me

If you're wondering, no, I wasn't surprised by the price for the day passes.  Royal Caribbean says it starts at $169, but in practice I've seen the prices closer to $250 per person.  

Even at those prices, it's right around the price of day passes to Atlantis and other resorts in Nassau.  And many of those do not include alcohol.

A day pass to Atlantis resort costs between $190-$255 per person. While that includes admission to Aquaventure, a massive water park, it does not include food or drink.

Baha Mar offers day passes to its Baha Bay waterpark to adults for $160. Once again, it does not include food or drink with that price.

With multiple beaches, a swimming pool, and private cabanas, The Royal Beach Club is an exciting option for Royal Caribbean cruise passengers visiting Nassau in The Bahamas.

The Royal Beach Club is Royal Caribbean's first-ever private beach club destination that was created in partnership with The Bahamas. It’s located on Paradise Island — a narrow strip of land near the Nassau cruise port — on a 17-acre property.

However, unlike Perfect Day at CocoCay, the beach club isn't included in your cruise fare. It acts more like a shore excursion add-on, with access to private beaches, heated pools, and local cuisine for an additional fee. 

Here’s what you should know before you visit the Royal Beach Club Paradise Island. 

Royal Beach Club Paradise Island cost

Despite its close proximity to the Nassau cruise port, which hosts over 12 different cruise lines, The Royal Beach Club is exclusively for Royal Caribbean and Celebrity cruise passengers. 

This is except for Bahamian residents, along with their friends and family, who can enjoy the beach club's facilities at a reduced rate. 

There are two types of passes available for passengers to purchase :

1. All-Inclusive Day Pass (with alcohol):

   • Unlimited food and alcoholic & non-alcoholic drinks

   • Access to all pools and beaches

   • Complimentary Wi-Fi

   • Round-trip water taxi from the cruise pier area

   • Entertainment, beach games, beach chairs, umbrellas, towels, restrooms, lockers

2. Day Pass (non-alcoholic only):

   • All of the above, minus alcoholic drinks (available à la carte). Instead, the pass only includes unlimited non-alcoholic drinks

Both passes include live music, DJ entertainment, and family-friendly beach activities.

Prices

• Day Pass with Unlimited Open Bar & Dining, starting from $169.99 for guests ages 21+
• Day Pass with Non-Alcoholic Drinks & Dining, starting from $129.99 for guests ages 13+; $109.99 for ages 4-12; and free for guests ages 3 and under

The cruise line also offers different bundles, allowing you to easily combine a beach club pass with other add-ons. 

• Deluxe Beverage Package (Full Cruise) + Royal Beach Club Open Bar Day Pass: $139.99 per adult, per day
• Refreshment Package (Full Cruise) + Royal Beach Club Non-Alcoholic Pass: $84.99 per adult, per day / $69.99 per child, per day
• Deluxe Beverage Package (Full Cruise) + Ultimate Beach Combo (Royal Beach Club + Hideaway Beach): $159.99 per adult, per day
• Refreshment Package (Full Cruise) + Thrill & Chill Combo (Royal Beach Club + Thrill Waterpark): $109.99 per adult, per day / $99.99 per child, per day

Read more: Royal Caribbean opens booking and reveals pricing for its first beach club

Three areas

Royal Caribbean’s Royal Beach Club Paradise Island is divided into three main areas: Family Beach, Party Cove, and Chill Beach.

Here’s a detailed look at what you can expect in each zone.

Family Beach

Family Beach is perfect for guests who want to relax in a more casual, kid-friendly atmosphere with easy access to food, drinks, and private spaces.

The Shallow End Pool & Swim-up Bar
A zero-entry pool designed for effortless access, this spot features a swim-up bar where you can enjoy a cocktail or mocktail without leaving the water.

Beach Bars
Grab a refreshing beverage and enjoy the beach vibes from a shaded seat or a lounge chair in the sun.

Paradise Grill
Refuel with a variety of satisfying meals and snacks prepared with a Caribbean twist—everything from salads to local specialties.

Ultimate Family Cabana (Additional cost, $9,999.00)
This two-story cabana offers a private retreat with luxury amenities for families or small groups. It’s the most premium experience available on the island. 

Beach & Pool Cabanas (Additional cost, $2,199.99-$2,999.99)
Reserve a private shaded space with attendant service, plush seating, and upgraded amenities. Available in both beachside and poolside locations.

Party Cove

Party Cove is the social hub of the beach club. With nonstop music, drinks, and energy, this area is designed for adults and groups looking to celebrate.

The Floating Flamingo Pool & Swim-up Bar
This two-level swim-up bar is the largest of its kind in the world. Sip handcrafted cocktails while enjoying DJ sets and sweeping ocean views.

Bars
Enjoy a wide selection of drinks from multiple bars conveniently located throughout the cove.

Paradise Grill
Offering the same great menu as other sections of the beach club, this location ensures you’re never far from a delicious bite.

Day Beds (Additional cost, $649.99)
Rent a cozy day bed complete with beverage service, an umbrella, beach towels, and a private storage area.

The Party Deck (Additional cost, $4,999.99)
Elevate your celebration with a private poolside space featuring exclusive drink service, comfortable seating, and unmatched views of the action.

Chill Beach

For those in search of quiet and comfort, Chill Beach lives up to its name with a relaxed atmosphere and peaceful oceanfront spaces.

The Deep End Pool & Swim-up Bar
A serene setting for sipping cocktails or mocktails directly from the pool while soaking in the tranquil island scenery.

Beach Bars
Find your favorite tropical drink and enjoy it under an umbrella or from your lounger.

Paradise Grill
Conveniently located to serve beachgoers, this grill offers a wide array of fresh and flavorful dishes.

Beach and Pool Cabanas (Additional cost, $2,199.99-$2,999.99)
Upgrade your day with a private cabana that comes with comfortable seating, a personal attendant, and scenic views.

Royal Beach Club Paradise Island food

All dining is included in your day pass and is served at three Paradise Grill locations throughout the property. These casual, quick-service spots offer freshly prepared dishes with a Bahamian flair.

Must-try items include:

• Cheesy corned beef fritters. *Note that the fritters don't have conch in them because it's not sustainable

• Pinwheel Shrimp Skewers with guava glaze

• Tropical Salad with pineapple, feta, and candied walnuts

• Bahama-style baked mac & cheese

• Lobster BLT

• Island crab

• Crispy fish on a brioche bun

• Vanilla bundt cake with guava sauce

Gluten-free and vegetarian options are available throughout, though kosher meals are not offered at this time.

Read more: Royal Beach Club updates its food options with expanded menu

Cabanas, Day Beds & The Party Deck

For those seeking upgraded experiences, Royal Beach Club offers a wide variety of private spaces for rent, including the cruise line's most expensive cabana available :

Cabana Options (all include a personal attendant)

• Pool Cabanas (248–310 sq. ft.) – Shaded lounge with in-water loungers and Bluetooth speakers

• Beach Cabanas (248 sq. ft.) – Four loungers and ocean views at Chill or Family Beach

• Spacious Pool or Beach Cabanas (395 sq. ft.) – Up to 10 guests; includes wet bar, TV, mini fridge, hanging chair

• Ultimate Family Cabana (2,000 sq. ft.) – A two-story, top-tier retreat for up to 12 guests, with premium amenities and privacy

Other Premium Rentals

• Day Beds (Party Cove) – For two guests; includes umbrella, cooler, towels, and dry storage

• The Party Deck (720 sq. ft.) – Private poolside area for up to 12 guests overlooking The Floating Flamingo bar; includes mini fridge, exclusive beverage menu, charging station, and more

All rentals are available to book in advance via the Cruise Planner or onboard at the Shore Excursions desk. They can be canceled up to 48 hours in advance for a full refund.

Perfect Day at CocoCay vs. Royal Beach Club Paradise Island

For starters, Royal Beach Club is a paid, all-inclusive beach club in Nassau. Comparatively, Perfect Day at CocoCay is free to enter. It offers more thrill-based attractions, including the Thrill Waterpark and zipline — though they aren't included and cost extra. 

Moving on, CocoCay is a private island, while the Royal Beach Club is a small, private resort-style destination on Paradise Island. Many other cruise lines visit Nassau. 

Finally, the Royal Beach Club emphasizes premium beach leisure, food, and drinks rather than waterpark-style fun. 

Frequently Asked Guest Questions

Is there a capacity limit?
Yes. Royal Beach Club Paradise Island has a capacity that varies seasonally.

Who is allowed to purchase admission to the club?
Royal Beach Club Paradise Island is open exclusively to Royal Caribbean Group guests (on Royal Caribbean, Celebrity Cruises, and Silversea) and Bahamian residents.

Are there any age restrictions to enter Royal Beach Club Paradise Island?
All guests are welcome to enter Royal Beach Club and are welcome to enjoy their day pass in all areas.

What identification is required?
Bring your SeaPass card and government-issued ID when disembarking.

Can I bring my own bag or backpack?
Yes. Complimentary lockers are available on-site.

Do I get a discount on a day pass if I already purchased a Deluxe Beverage Package?
No. Guests must book a bundle that combines a beverage package with a day pass. Otherwise, beverages are included based on the pass type purchased. 

Is Royal Beach Club Paradise Island wheelchair accessible?
Yes. Water taxis and the destination are both accessible.