Royal Caribbean has launched two new marketing campaigns in Europe.
In France, Royal Caribbean has published brochures advertising cruise departures from France. Royal Caribbean released two new brochures "Cruise in Europe 2012" and "International Cruises 2012". Available at all the tourism partners or on request, they include for the first time cruises from three French ports (Marseille, Toulon and Le Havre).
In Italy, starting September 18, Royal Caribbean's new TV campaign will start, "A vacation or a cruise any Royal?" planned for the TV networks of Mec La7 and the main Sky channels and Discovery.
It 'the first time that Royal Caribbean plans to run a TV campaign during the fall.
"After a successful summer campaign, back on TV in order to consolidate our brand awarenss has been increasing steadily, and push not only the next departures of winter, but summer 2012, the company will open the banner of novelties, with the opening of the home port of Bari and Messina, in addition to strengthening those of Genoa, Venice and Civitavecchia - Pirrera" says Roberto, marketing manager for Royal Caribbean Italy, "The campaign gives a nod to the typical customer of Royal Caribbean, the so-called active Socializer, or a person aged between 25 and 55 years of age, attentive to new, living life in an active and loves to socialize with people from other nationalities. "