With a market share in Italy of 7%, Royal Caribbean is still looking to grow thanks to the numerous initiatives planned. The company has just appointed a new general manager for Italy, John Rotondo.
Rotondo, who replaces Lina Mazzucco, intends to continue the development already started by his predecessor. "The size of the group in Italy are not comparable to those of other big names. Therefore the objective is to grow, however, carving out a different role. "
Among the strengths of the group, which includes the three brands Royal Caribbean International, Celebrity Cruises and Azamara Cruises Club, surely the product. "To develop the Italian market is appropriate to increase the ports of embarkation. This is why we launched in 2011 with Genoa seven starts. In 2012 the departures from Genoa, and also propose to double Messina and Bari, without losing sight of the new routes and the desire to score. "
In 2013, Royal Caribbean will leave from Naples too, to balance the best value for the ports / routes.
