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Royal Caribbean parent company officially renames itself Royal Caribbean Group


The parent company of Royal Caribbean International has made it official and officially changed its name from Royal Caribbean Cruises Ltd. to Royal Caribbean Group.

The announcement was made on Thursday, and reflects a desire to update its corporate identity.

Royal Caribbean Group henceforth will be the name of the company that manages the cruise line brands of Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises.

In addition to the name change, Royal Caribbean Group's logo has also been updated.  The company's iconic crown and anchor emblem has been sharpened and made more symmetrical, and now resides inside a circle at all times.

Old name and logo


New name and logo

"The name is simpler, fresher and more modern. It's also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago," said Royal Caribbean Group chairman and CEO Richard Fain.

The company's New York Stock Exchange symbol will remain RCL.

Slow changeover

The move from Royal Caribbean Cruises Ltd. to Royal Caribbean Group has been slow and steady.

Over the last few months, the new name has started to appear in various press releases and social media posts.

In May 2020, Royal Caribbean used the "Royal Caribbean Group" moniker to announce its first quarter 2020 earnings call with investors.

Since then, the name has made its way into more press releases, video updates, and most recently the company's social media and website presence.

Earlier this month, Royal Caribbean Cruise Group spokesman Rob Zeiger confirmed the change, "We felt switching to Royal Caribbean Group is a more modern expression. Modifying and updating the crown and anchor and the company name seemed practical and useful to us."

Do you like the new name? Or do you prefer the old one? Share your thoughts in the comments!

Royal Caribbean creates new medical officer role to keep cruise ships safe from COVID-19


Royal Caribbean Group has hired someone to oversee all health concerns and initiatives on its cruise ships, including keeping crew and guests safe from COVID-19.

On Tuesday, the parent company of Royal Caribbean International announced it has hired Dr. Calvin Johnson as the Global Head, Public Health and Chief Medical Officer.

This new role will tackle the needs of the global health and wellness policy, manage its public health and clinical practice, and determine the strategic plans and operations of its global healthcare organization.

In addition, Dr. Johnson will  collaborate with the Healthy Sail Panel to ensure the company establishes and implements its protocols and recommendations. 

Dr. Johnson, most recently Principal at Altre Strategic Solutions Group, is the former Chief Medical Officer for Corizon Health, then the largest provider of correctional health care in the United States, and for Temple University Health System. He served as Secretary of Health for the Commonwealth of Pennsylvania from 2003-2008 and was Medical Director for the New York City Department of Health from 1998-1999. He earned his medical degree from Johns Hopkins University School of Medicine, a Master of Public Health from Johns Hopkins University Bloomberg School of Public Health, and a BS in Chemistry from Morehouse College.

Royal Caribbean Group Chairman and CEO Richard Fain commented in a statement on the hiring of Dr. Johnson, "Calvin's extensive experience in public health and clinical care will help us raise the bar on protecting the health of our guests, crew and the communities we serve. Calvin will also work closely with the newly announced Healthy Sail Panel to ensure we establish and implement leading health protocols and procedures."

Dr. Johnson has a strong background in protecting public health through service delivery innovation, policy development and analysis, and leadership training and development. He has successfully led significant response efforts during active infectious disease outbreaks and was responsible for ensuring all aspects of patient care while overseeing a clinical operation with 1,300 caregivers and more than 300,000 individuals.  

This is not the first time Royal Caribbean created a corporate role to address a sudden need to protect guests and crew.

Royal Caribbean created the role of Chief Meteorologist and hired James Van Fleet, following a high profile weather incident involving Anthem of the Seas.

Lisa Bauer leaving Royal Caribbean


Royal Caribbean's global sales and marketing chief, Lisa Bauer, is leaving the cruise line.  Bauer has been one of Royal Caribbean's most publicly recognizable faces and has served in key roles in Royal Caribbean's senior management.

In addition, 100 lower level positions are being eliminated in an effort to reduce corporate bloat.  The number represents less than 2% of the cruise line's land-based employees.

Bauer has worked for Royal Caribbean for the past 11 years and she's been a major part of Royal Caribbean's sales, marketing, hotel operations and product development and execution.  She also played  a big role in the development and marketing of Oasis of the Seas and Allure of the Seas, as well as the fleet-wide revitalization that is currently ongoing.

With Bauer leaving, Royal Caribbean CEO Adam Goldstein will be taking a more hands-on role in the international aspect of the business, and Bauer's former employees will now report directly to Goldstein. They include Dominic Paul, Vice President and group Managing Director, Europe, Middle East and Africa; Carol Schuster, Senior Vice President marketing; and company veteran Diana Block, Vice President revenue management.

Royal Caribbean board of directors names new lead director


At Royal Caribbean's board of directors meeting today, they named its first lead director, William L. Kimsey.  Kimsey is the former chief executive officer of Ernst & Young Global, Ltd., has served on the board since 2003 and is Chairman of the company's Audit Committee. 

As lead director, he will be the liaison between the board's non-management members and Royal Caribbean Chairman Richard Fain. He will preside at meetings of the non-management directors, will advise and approve the content and scheduling of board meetings and discussions, and will be available for discussion with major shareholders.

The board of directors also adopted changes to its bylaws as a result of which candidates elected to the board will serve one-year terms, and will stand for re-election annually thereafter, effective with the slate of directors to be elected at the company's 2014 annual meeting. This implements a proposal adopted by shareholders at the company's May 2013 annual meeting.