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Posted
Cruise Passenger Demographic Statistics Data Average age of a cruise passenger 50 + Average household earnings $109,000 Percent of passengers who are college graduates 86 % Percent who are married and work full time 62 % Percent of people age 25+ with earnings of $40,000+ who have taken a cruise 44.6 % Percent of the total US population who have taken a cruise 19.9 % Average spent per person per week on their cruise $1,770 Average spent per person per week on a non-cruise vacation $1,200

 

Source: Source: American Association of Port Authorities, Florida-Caribbean Cruise Association

Research Date: March 3rd, 2015

 

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This pretty much sums us up, as cruisers.

 

I wonder if the weekly cruise price includes all ship spending (ie: drinks, photos, excursions, spa, casino, ect.)? I don't think that it does.

Posted

Thanks for the statistics!  I'm a little surprised by the 44.6% of 25+ with earnings over $44,000 having taken a cruise.  I would have guessed much lower. Most people I talk to who haven't cruised have some pre-conceived notion that keep them from even considering cruising (too boring, norovirus on every ship, they'll get sick, etc.)… and I find it impossible to change their opinion with facts.  i guess it either appeals to you or it doesn't.

Posted

Matt, the average income is quite high and I wonder if it's skewed by including passengers who sail on the ultra luxury lines as the last US census suggests a much lower average income for the U.S. Unfortunately, when I read this in the paper, they did not disclose how they collected their data.

Posted

Matt, the average income is quite high and I wonder if it's skewed by including passengers who sail on the ultra luxury lines as the last US census suggests a much lower average income for the U.S. Unfortunately, when I read this in the paper, they did not disclose how they collected their data.

Ah, because my brain is focused on Royal Caribbean I assumed these stats were for RC cruisers.  This makes more sense if we are talking the whole breadth of cruisers in US.

  • 2 weeks later...
Posted

yep if you include high end lines, I think $109,000 is closer, but still seems high to me too
since the majority of cruises booked in the US are on the Carnival, RCI, NCL type ships
Very interesting

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