Mariner of the Seas

Video: Take a Tour of the Mariner of the Seas Sports Deck

In:
10Jul2018

From rock climbing to waterslides and even a virtual reality bungee trampoline, Royal Caribbean’s Mariner of the Seas has an activity for every member of the family. Take a tour of the ship's newly amped up sports deck and all it has to offer.

Spotted: Wear Your Best dress suggestion on Mariner of the Seas

In:
02Jul2018

Guests on Royal Caribbean's newly refurbished Mariner of the Seas have spotted another change to the ship, a change in how Royal Caribbean handles what used to be called formal night.

Royal Caribbean Blog reader Nick Vitani shared with us a copy of the Cruise Compass from Mariner of the Seas where the new dinner dress suggestions were listed.

The Cruise Compass on Mariner of the Seas lists a dinner dress suggestion of "Wear Your Best", which is described as "Say goodbye to Formal Night, and hello to Wear Your Best.  Get glamorous. Be Chic. It's time to shine - your way."

Casual nights are referred to as "Laid Back Lounging", where jeans, polos, blouses or sundresses are listed as appropriate dress for dinner in the main dinign room.  Shorts are welcome for breakfast and lunch.  

Mariner of the Seas arrives in PortMiami following $120 million makeover

In:
21Jun2018

Royal Caribbean's Mariner of the Seas arrived to her new home at PortMiami today after a $120 million upgrade that added new thrills, restaurants, staterooms and entertainment.

Mariner of the Seas will offer short getaway cruises with 4-night weekday and 3-night weekend cruises from Miami to The Bahamas. Her entrance to the short cruise market radically changes the dynamic of what a weekend cruise can offer. Giving millennial travelers more ways to play, the ship’s short itineraries pack more adventure than ever with Sky Pad, a virtual reality, bungee trampoline experience; the cruise line’s first Polynesian-inspired, tiki-chic bar, The Bamboo Room; glow-in-the-dark laser tag, racer waterslides and more.

Royal Caribbean added a lot of new features to Mariner of the Seas, including:

  • Sky Pad – The gravity-defying bungee trampoline experience amped up with virtual reality
  • The Perfect Storm – A thrilling pair of three-story-high racer waterslides called Cyclone and Typhoon
  • Laser Tag: Battle for Planet Z – An epic glow-in-the-dark battle for the last planet in the galaxy
  • Escape Room: The Observatorium – Royal Caribbean’s newest escape room challenge
  • FlowRider – The cruise line’s signature 40-foot-long surf simulator, perfect for hanging ten
  • The Bamboo Room – A laidback Polynesian watering hole with a throwback vibe and kitschy-cool craft cocktails like the Island Old Fashioned and Tiki Tea – the first in Royal Caribbean’s fleet
  • Playmakers Sports Bar & Arcade – For fans watching their home team on one of more than 25 TV screens, making their own legendary plays at the arcade, or refueling on game-day favorites
  • Jamie’s Italian – Serving fresh, handmade and rustic Italian fare by Chef Jamie Oliver, one of Britain’s most famous food exports
  • Izumi Hibachi and Sushi – Asian-inspired dining featuring hibachi, sushi and sashimi and more – made to order with authentic flavors, the freshest ingredients and impeccable presentation

Mariner of the Seas will welcome guests for the first time on Monday, June 25, as it sets sail on a 4-night cruise to The Bahamas. The newly reimagined ship will continue to offer 4-night weekday and 3-night weekend itineraries from Miami, with visits to Nassau and CocoCay. Beginning May 2019, Mariner will sail to the new Perfect Day at CocoCay, the first destination in Royal Caribbean’s recently announced collection of private island experiences around the world.

Mariner of the Seas is the second ship in Royal Caribbean's fleet to undergo the Royal Amplified program, which is a $900 million commitment to reimagine its fleet.

First look at the changes and additions Royal Caribbean has made to Mariner of the Seas

In:
21Jun2018

Royal Caribbean's Mariner of the Seas arrived in Miami this morning following a massive bow-to-stern upgrade and we have a glimpse of the new changes the cruise line made.

Mariner of the Seas now boasts the Sky Pad, a first-of-its-kind virtual reality bungee trampoline experience at sea, glow-in-the-dark laser tag, a tiki-chic lounge and a wide range of dining experiences.

Mariner of the Seas recently underwent $120 million revitalization that includes bold, new features and experiences. Mariner will offer exciting 3- and 4-night cruises to from PortMiami to The Bahamas, giving thrill seekers a break from their ordinary routine and adding adventure to their weekends.

Mariner of the Seas is the second Royal Caribbean cruise ship to be upgraded as part of the Royal Amplified program that will add new features to the Oasis, Freedom and Voyager Class ships.

Video: Mariner of the Seas - Constructing Bold, New Adventures for Quick Caribbean Getaways

In:
05Jun2018

Mariner of the Seas is being amped up with $120 million worth of bold, new features and experiences. When complete, Mariner will offer exciting 3- and 4-night cruises to The Bahamas, giving thrill seekers a break from their ordinary routine and adding adventure to their weekends. The transformation will include an out-of-this-world and first-of-its-kind virtual reality bungee trampoline experience at sea, glow-in-the-dark laser tag, a tiki-chic lounge and a wide range of dining experiences.

Royal Caribbean releases Mariner of the Seas upgrade photo update

In:
22May2018

Royal Caribbean's Mariner of the Seas is currently being upgraded at a dry dock in Cadiz, Spain and we have a look at the progress being made.

Mariner of the Seas is the second Royal Caribbean cruise ship to be upgraded as part of the Royal Amplified program that will add new features to the Oasis, Freedom and Voyager Class ships.

After an extensive $90 million makeover, Mariner's is scheduled to offer 3- to 4-night Bahamas cruises beginning in June 2018 out of Miami, Florida.

Royal Caribbean talks social media, Symphony of the Seas, Cuba, guest spending and more

In:
26Apr2018

During Royal Caribbean's first quarter 2018 financial call with investors, the company shared some interesting anecdotes, facts, and insight into the ever changing cruising environment.  While most of the information discussed in these earnings calls deal primarily with financial indicators, cruise guests can glean some insight into how Royal Caribbean runs its business.

Social media driving demand

Off the bat, Royal Caribbean's top brass was quick to point out that social media is crushing it in terms of raising the brand's awareness to consumers, assuaging myths about cruising and most importantly, driving demand.

Royal Caribbean Cruises Ltd. (RCL) Chairman and CEO Richard Fain spoke about the impact of social media, "I attribute some of the recent healthy growth and demand to our success in the social media environment. Our social media teams really are doing an amazing job."

RCL Chief Financial Officer Jason Liberty also talked about how social media has helped Royal Caribbean this quarter, "Levers, like social media and so forth, are really helping break through stereotypes on cruise and we have seen a real change in our new to cruise volumes.  That is also suggesting that a lot of these past detractors are becoming fans of cruise."

Symphony receiving tons of good press for a sister ship

There is no question that Royal Caribbean is proud of the launch of its newest ship, but the executives were down right impressed by how well Symphony of the Seas is selling, especially considering she is the fourth sister ship in the class.

Mr. Fain spoke about the public's reaction to Symphony of the Seas, "The public reaction to Symphony of the Seas was surprising even to us. Even though she is the fourth in the amazing Oasis Class series of ships, she has so many new amenities and attractions, that our guests and the media were simply blow away. Rarely has a sister ship received such press, and rarely has it been so deserving of it."

Mr. Liberty expanded on the results Symphony of the Seas has brought to the cruise line, "Prices for Symphony have not only exceeded our lofty expectations, they have also been even better than we saw from Harmony last year."

Royal Caribbean International CEO Michael Bayley shared an anecdote about Symphony of the Seas' early success, "The week after we introduced Symphony of the Seas, our bookings beat track by 50%. That is the week after we introduced the ship, so it's really performing well."

Consumers want shorter, more frequent vacations

A trend that Royal Caribbean has picked up on is the desire for short Caribbean getaway cruises.  As a result, Royal Caribbean has invested heavily in Mariner of the Seas and the improvements coming to CocoCay.

"We're seeing more and more people opting for shorter, but more frequent vacations. We are responding to that call by modernizing Mariner of the Seas, which is one of our Voyager Class ships, and we're raising our game in the short cruise market with this upgraded vessel, " Mr. Fain explained, "At the same time we also announced a major upgrade to our private destination in the Bahamas at CocoCay that we are calling, appropriately I might add, Perfect Day. Perfect Day in that destination will be another great addition to our Caribbean offering.  It is really thrilling to see the work take shape, and I'm certain that this destination will get tongues wagging just as much as our new hardware has done."

Michael Bayley also spoke about what Royal Caribbean is doing to meet customer demand, "We're very excited about Mariner as a product coming into the shorts market, and that's very much focused on new to cruise, and Millennial, and that really is the on ramp for that market.  That ship is literally like having an Oasis Class ship in the short product market, because its capacity is just over 3200-3400 every three or four days."

Guest spend & onboard revenue is up a lot

If you want to find the "secret sauce" to what is making the biggest difference in Royal Caribbean's quarterly growth, onboard revenue is a big factor.  This means the things guests spend on their cruise above and beyond the cruise fare.

Mr Liberty spoke about the growth the cruise line is seeing in this area, "The main driver of the positive earnings in yield was the continued strength in onboard revenue, which was up 6.3% for the quarter. This result is notable considering that it follows an 8.9% improvement from the first quarter of 2017."

"Guest spend from onboard activities has continued to shift towards areas that involve experiences over buying things, and this quarter was no different. Beverage packages, specialty restaurants and internet were the main revenue streams driving the quarterly beat."

Mr. Bailey also spoke about the onboard revenue growth that Royal Caribbean is seeing, "We've been really pleased with our pre-cruise sales, and we've seen a significant uplift year over year that's been increasing for the past couple of years and it's been a big driver of onboard spend.  We kind of figure, for every dollar that we earn pre-cruise, we'll see somewhere between a 30 and a 50% uptick in the onboard spend."

"And then of course over the years, we've invested quite heavily in new venues, new attractions onboard of our ships and many of those are revenue generating.  We're beginning to see a lot of those now yielding superior revenue because of the kind of services they provide."

Cuba update

Another area that we received an update on was Cuba and cruises there.  A recent leadership change alongside strong demand for cruises to Cuba generated an update on where the cruise line stands with regard to this newly offered destination.

Royal Caribbean Chief Operating Officer Adam Goldstein spoke about Cuba, "We've been commenting over time about the fact that the Cuban market has been a good market for us to enter. The customer satisfaction about Havana has been very, very high. But the reality is that there is still just one functioning pier that ships can go to on either side of the pier in Havana.  There is going to have to be some type of considerable infrastructure improvement that takes place over the next several years, that will probably take time."

"I think what we've been seeing lately is that the Cuban Government has gotten a little bit more efficient in maximizing the use of the pier on both sides, and our company has definitely been a beneficiary of that. We've been able to increase the number of sailings on a year over year basis, even though their capacity hasn't increased."

"For what it is, it's been terrific, but in the overall sense of our portfolio, it is still fairly small. And we haven't seen any change whatsoever in their attitude towards us or their dealings with us, as it relates to their change in government to this point."

A look at the state of digital marketing

Michael Bayley provided a look at how Royal Caribbean is leveraging digital marketing (as opposed to traditional marketing) to better reach customers.

"We think that there's better targeting, and it's a more efficient channel. And certainly, with our social media presence, we believe that we've maneuvered ourselves into a really strong position in our space. In fact, we just recently conducted an independent survey of where we are positioned in terms of the social media universe, and we came out of it exceptionally well, in terms of how people view Royal Caribbean through that lens and how they are engaging with Royal Caribbean."

"We are also seeing that with the response from onboard internet, and how people are using the accelerated internet to utilize social media to actually promote our brands, which has been really quite effective."

Video: Royal Caribbean Reimagines Mariner of the Seas

In:
14Mar2018

Royal Caribbean International is inviting adventure seekers to break out of their ordinary routine and take their weekends to new heights with the debut of the reimagined Mariner of the Seas. After an extensive $90 million makeover, Mariner's 3- to 4-night Bahamas cruises will offer the chance to do, see and experience more than any quick getaway has ever done before, complete with an out-of-this-world bungee and trampoline virtual reality experience, a glow-in-the-dark laser tag arena, a tiki-chic lounge and more.

Royal Caribbean announces new features coming to Mariner of the Seas

In:
01Feb2018

Royal Caribbean revealed today new features coming to Mariner of the Seas as part of a $90 million refurbishment this year.

Mariner of the Seas will undergo a refurbishment this year, where she will recieve all-new features including:

  • A new bungee trampoline experience — Sky Pad

    • This brand-new bungee trampoline experience will launch guests sky high for gravity-defying fun with a virtual reality headset option.
    • Guests will strap in and don their virtual reality headset to transport them to another time and planet to bounce over moon craters or compete in intergalactic games. The out-of-this-world experience is for guests of all ages, and also can be enjoyed without virtual reality headsets, for those who prefer to look out over the ocean as they leap toward the sky.
  • FlowRider surf simulator
  • Perfect Storm waterslides
    • Dual high-speed racer slides.
  • Jamie's Italian specialty restaurant
  • Polynesian-themed "The Bamboo Room" bar, with "tiki-chic" decor.
    • A laid-back, punched-up Polynesian-themed watering hole that will whisk guests away with its throwback vibe and kitschy cool cocktails.
    • The retro lounge will heat up the ship's already vibrant nightlife scene with its tiki-chic décor. Guests can choose their favorite specialty handcrafted cocktails to sip and savor, plus, make their friends jealous with Instagram-worthy moments throughout the kitschy-cool, uniquely styled space.
  • Izumi Hibachi & Sushi specialty restaurant
  • Battle for Planet Z laser tag
    • It’s bots versus aliens in a battle for the last planet. Grab a blaster, choose a side and gear up for a stellar glow-in-the-dark time.
  • Escape room
    • Guests can team up to find hidden clues and figure out codes in an attempt to rescue a time-traveling scientist in Puzzle Break: The Observatorium
  • Playmakers Sports Bar & Arcade
    • Enjoy all the biggest live sporting events over ice-cold brews, wings, sliders and more.
  • Starbucks at Sea

As part of the ship's refurbishment, Royal Caribbean will be adding new staterooms, as well as updating all the existing staterooms on the ship.

"At Royal Caribbean, we believe in the constant pursuit of adventure and that every weekend is an opportunity to experience something new and live life to its fullest," said Michael Bayley, President and CEO, Royal Caribbean International. "With the new Mariner of the Seas, we invite travelers to weekend like they really mean it and make the most of a quick getaway than they even thought was possible."

Mariner of the Seas will call Miami, Florida home in 2018, and will be the first Voyager Class ship to offer short Caribbean sailings. Mariner of the Seas will offer 3- and 4-night itineraries from PortMiami, beginning on June 21, 2018.

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