DVR Alert: Ultimate Cruise Ship: Building Freedom of the Seas

In:
25 Jun 2012

If you're looking for a Royal Caribbean "fix" on television, there's a great show set to air soon.  The TV channel Destination America will air "Ultimate Cruise Ship: Building Freedom of the Seas" on Tuesday, June 26 at 8pm Eastern.

The show was produced in 2006 by the Discovery Channel and is still an interesting look at one of Royal Caribbean's biggest ships.

Here's a quick preview of the episode

Interview with Royal Caribbean Italy commercial manager

In:
24 Jun 2012

Royal Caribbean has increased its focus on the Italy cruise market, with an emphasis in Genoa.  An interview was published recently with the new Royal Caribbean commercial manager for Italy, Mario Paquero.

The tragedy of Costa Concordia has strongly affected the entire national market for cruises. You ever expect to have a problem like that?
"We have always believed you could do great numbers, even if there were a couple of months rather difficult for everyone. But things quickly changed and bookings for the current season have gone beyond our expectations. If we also consider the difficult time of global economic crisis this represents for us an even greater success. "

How was it possible to reverse this trend?
"The company has decided to hold rates quite low given the high quality that will still offer the tourist. And then, for that matter, in the cruise price is really all inclusive, those who get on board our ships must not pull out a dollar for extras. "

And in Genoa, which are the next steps of Royal Caribbean?
"First, we plan to increase the number of our direct employees because the company believes very much in the Italian market and the future we hope to witness a fast and progressive growth of the group. Not only that, but from an operational standpoint, the port of Genoa will be reconfirmed as one of the major airports across the country. "

The relationship between the city and the cruise is not always positive: closed shops, a few attractions, little assistance to visitors. You who give judgment?
"I do not think this is true. For our part we have been from the beginning excellent relations with local government, the Port Authority and more generally with all the components of the economic fabric of the city that have supported our investments. By tourists, then there is a high rating to the city and the judgments that have emerged from our evaluation boards are more than good. Of course things can still improve and by the Royal's best efforts to make this happen through a constant dialogue with the institutions and associations. "

Not only Genoa: Your company also believes strongly in the port of La Spezia.
"The port of La Spezia is indisputably a major arrival point for our ships. And this for the extraordinary opportunity offered by the territory, rich in culture, natural beauty and geographically strategic with respect to the most important and famous Italian art cities. "

The cruise market, filed in 2012, will continue to grow?
"The feeling we have right now are positive although it is impossible to predict long-term. The index to the holidays of this type, however, increases from year to year. And this happens not only in the Mediterranean but also throughout the rest of the world. " 

Voyager of the Seas visits Jeju island in South Korea

In:
24 Jun 2012

Voyager of the Seas travels in the Far East continues to attract celebrity-like coverage.  This time, Royal Caribbean's largest ship in the region docked in the port of Jeju on Saturday, which is one of Northeast Asia's leading tourist destinations.

Voyager of the Seas pulled into port in the early morning to fanfare from local authorities that included traditional performances.

Jeju prepared special garlands and plaques for the passengers who arrived on the ship.

The provincial government hopes that the arrival of the cruise ship will be followed with other visits, which could help transform the island into a international resort. At present, the island off South Korea’s southeastern coast is a favorite attraction for Chinese and Japanese tourists, although there has been a steady increase of people from other countries.

Jeju Governor Woo Keun-min, who was present to welcome the ship, said the arrival of the cruise ship opened a new chapter for the province. He said that once the naval based in the southern part of the island is completed in two years, 150,000 ton ships will be able to berth easily to disembark tourists. 

Royal Caribbean eyeing Taiwan cruise market

In:
23 Jun 2012

Taiwan's cruise market future is looking bright with local and international cruise ship operators taking advantage of new routes, according to the Taiwan International Ports co.

Taiwan's Keelung Port official Jeffrey Tsao said some new cruise companies, including Royal Caribbean, are eyeing the Taiwan cruise market. Royal Caribbean is already planning on sending its Voyager of the Seas ship three times to Keelung this August and September .

"Taiwan's market for international cruise tourism is huge as our location is good for travel in Asia," he said.

O3b Networks to provide high speed internet to Royal Caribbean cruise ship

In:
23 Jun 2012

O3b Networks announced it has signed a multi-year deal worth multi-millions of dollars to provide Royal Caribbean with high-speed satellite-delivered broadband service.  By the summer of 2013, Oasis of the Seas will benefit from O3b's enhanced connectivity at sea that claims it will be like being connected to fiber at home or in the office.

Royal Caribbean will be the first cruise company to utilize O3b's new maritime offering O3b Maritime, which delivers the reach of satellite and the speed and latency of fiber at a fraction of the cost of conventional providers. O3b is enabling maritime service providers to offer affordable fiber-like capacity across the Caribbean and ocean regions around the world. Providing unparalleled bandwidth, O3b's steerable satellite beams will provide cruise industry passengers ultra-fast Internet communications throughout their voyage.

Royal Caribbean CEO Adam Goldstein commented on the deal, "Royal Caribbean is committed to delivering the most contemporary vacation to our guests, and that includes pushing ahead for onboard technological advances that offer the modern conveniences that guests enjoy on land. This milestone agreement with O3b Networks enables us to provide our guests with unprecedented Internet service at sea aboard Oasis of the Seas and potentially in the future aboard other ships in our fleet."

Royal Caribbean warning of delays for Majesty of the Seas on June 25

In:
22 Jun 2012

Royal Caribbean is warning passengers on the Majesty of the Seas cruise out of Miami, Florida on June 25 that there could be delays related to the Miami Heat victory parade.

The victory parade for the NBA champion Miami Heat is scheduled for the same day the ship is scheduled to depart. Some of the victory parade festivities will take place in the downtown Miami area and include streets that provide access to the Port of Miami.

Royal Caribbean is advising anyone on the ship to give extra time prior to embarkation.  The ship's 4:30 p.m. departure will not be delayed due to traffic. As a reminder, all guests must be checked in and onboard the ship 60 minutes prior to sail time.

Royal Caribbean looks back on one year in France

In:
21 Jun 2012

July first marks the one year anniversary of Royal Caribbean adding a subsidiary in France.  For months, Royal Caribbean has been marketing to support sales and now they are seeing those efforts taking shape with the first cruises to French ports.

On June 3rd, Liberty of the Seas made her inaugural visit to Marseilles and Toulon harbor.  Liberty of the Seas is the largest ship operating in Europe and this summer will offer 21 cruises from France.

On July 5th, another Royal Caribbean ship, Brilliance of the Seas, will make its first stop at Le Havre and head for the Norwegian fjords.  Following her will be the recently refurbished Grandeur of the Seas, which will begin with a stop in Marseilles.

Frederic Martinez, CEO of Royal Caribbean Cruises France, is happy with the progress the company has made, "We are very happy because ships arrive, they can be seen and tested by customers."

Overall, this year, the company will offer 27 cruises from French ports for a target of 30 to 35,000 passengers. This is less than the expected 40 to 45,000 customers at the launch of the French subsidiary, but Royal Caribbean was forced to reduce the estimates because of a difficult environment and the impact of the Costa Concordia disaster.

"We had one year in the form of a challenge because of the events he was forced to cash. Our growth has remained strong because we are still small, we have established a subsidiary in France there are less than a year, compared to the previous situation, our offer is much stronger because of departures from French ports. Nevertheless, we still felt a slowdown from February to early April. Also noteworthy is that the economic context is not famous. The crisis in the euro area can be felt in all European markets and, like others, the French are watching their budget. But now the market is very strong, although it has been boosted with blows of promotions, which is good for customers but not so good for owners, whose margins are reduced. This also causes a visibility problem because many customers wait until the last minute to book, hoping to get a better price, "says Frederic Martinez.

Royal Caribbean's boss in France believes, that the very aggressive pricing policy practiced in recent months by different companies, which forces Royal Caribbean's hand, should not last: "It's a real issue. We had an exceptional year and it was therefore necessary to sustain demand by offering very attractive. But we must not repeat this indefinitely and make reference price. Because this approach is not economically viable, at least maintaining a high level of quality, what we want. " 

Will Royal Caribbean replace iPads with Microsoft Surface tablets?

In:
21 Jun 2012

Microsoft's recent announcement of upcoming Windows 8 tablets will cause some businesses to take a look at their tablets in business. The new Microsoft Surface tablet may have some novelty to it right now but is it enough to get companies to change?

Royal Caribbean CIO Bill Martin made the decision to put iPads in every stateroom in its most recently renovated ship.  When asked why Martin chose iPads, he responded, "That's what the hotel team wanted."  However, Martin did note that the choice could change in time if viable Windows tablets came into the market and Android tablets gained in popularity and stability.

If companies like Royal Caribbean are going to invest in a new tablet deployment, such as giving them to all of their salespeople, the company will need to know that the tablet they choose will be supported and around for a while.  Apple doesn't provide the kind of long-term product roadmap IT teams are used to getting for enterprise software, server, and PC lines. But for Martin at Royal Caribbean, the lack of a roadmap wasn't a big issue. "It's more around our confidence that the product has a viable life," he said. Apple's iPad has that.

Royal Caribbean supporting Giannina Gaslini Institute of Genoa

In:
21 Jun 2012

Royal Caribbean will support the third annual charity party "Magic Night", for by the "Gaslini Band Band", to be held on June 22, 2012 at the Cove North East of Santa Margherita Ligure.

Royal Caribbean's support of the evening's event, "Crazy Mask Party", whose proceeds will be donated to the implementation of "Care Bears Den".  This is a recreational area dedicated to siblings of children admitted to the Giannina Gaslini Institute of Genoa.

"This is a charity project that Royal Caribbean International Bride with enthusiasm," said John Rotondo, Director General Royal Caribbean Italy, "hoping that the Gaslini Band Band reaches its goal thanks to the contribution of all participants in this beautiful evening. Royal Caribbean International is strongly committed to the social fact, since 2000, along with the Make-A-Wish Foundation, helping to fulfill the dreams of children suffering from serious diseases by 2011 and support the scientific research of the Foundation Telethon. "

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