After a few weeks of rumors, Royal Caribbean officially announced two new all-inclusive beverage packages to all the ships in its fleet.  The new packages are available on seven-night or longer sailings now and will be available on every sailing by early 2013.

The two new beverage packages, Classic and Premium, allow guests to pay one price at the beginning of their cruise and enjoy unlimited alcoholic and non-alcoholic beverages for the duration of the cruise.

Classic Beverage Package

Cost: $45 per guest, per day (includes service charge)

Package includes: 

• beer
• house wines by the glass
• all non-alcoholic cocktails
• fountain soda
• juices

Premium Beverage Package

Cost: $55 per guest, per day (includes service charge)

Package includes: 

• beer
• frozen drinks
• all cocktails including premium brands
• house wines by the glass
• all non-alcoholic cocktails
• fountain soda
• juices

Both beverage packages must be purchased on the first day of the cruise.   Guests choosing either package also must purchase the package for guests 21 years old or older sailing in the same stateroom.

The two new packages are currently available on 13 ships and will be available on the remaining ships with seven-night or longer itineraries by early 2013.

Royal Caribbean executive vice president of operations, Lisa Lutoff-Perlo, commented on the addition, "Royal Caribbean is in the midst of an extensive revitalization program that will leave no ship untouched and includes enhancing the variety of new dining and beverage options for our guests.The addition of these new beverage and culinary packages creates a seamless vacation experience for our guests, providing them with a greater selection of choices and delivering it to them at an incredible value and convenience.”

Royal Caribbean announced today that NASDAQ has added the cruise line giant's stock as one of the top 100 companies in the world  for its sustainability practices by being added to the NASDAQ OMX CRD Global Sustainability Index.

The NASDAQ OMX CRD Global Sustainability Index tracks performance of companies that  are taking a leadership role in sustainability performance reporting. These companies have voluntarily disclosed their carbon footprint, energy usage, water consumption, hazardous and non-hazardous waste, employee safety, workforce diversity, management composition and community investing.

Royal Caribbean Chairman Richard Fain commented on the news, "Royal Caribbean's addition to the NASDAQ OMX CRD Global Sustainability Index is recognition of our status as a global leader for its sustainability practices. Conserving the marine environment is an integral part of our economic success. Our goal and that of our industry in general is to protect the marine environment and sustain the well-being of the people and destinations we serve. We appreciate the efforts made by NASDAQ and CRD Analytics to genuinely measure the performance of listed companies, and this recognition encourages and affirms our sustainability efforts."

Royal Caribbean CFO Brian Rice was profiled by the Wall Street Journal about how he is helping to cut costs from Royal Caribbean's supply chain to help the company's bottom line.  Cost cutting is especially important these days given the poor operating environment the cruise industry is dealing with.

“I’m still in the learning stages of the supply chain,” says Rice, who was put in charge of that function in September on top of his other CFO duties. “They’re helping me more than I’m helping them [right now].”

Rice's approach is to make sure the supply chain gets the resources it needs, rather than reorganizing or making major personnel moves. Rice cited an example of engineers sometimes having to take photos of ship parts that need to be replaced and email them to the mainland because they can't find the required part in the "obsolete" computer systems.

Rice believes by cutting costs from the supply chain, that should eventually lead to boosting Royal Caribbean's cash flow, which in turn will help trim debt overall.

Because Royal Caribbean has no new ships coming online in 2013, the company is opting to pay down its debt using much of its operating cash flow.  Rice says over time, it aims to reduce its debt to about 3.5 times its Ebitda from the roughly five times where it will end this year.

Royal Caribbean is getting into the spirit of today's special date of 12/12/12 by offering a special one-day only booking incentive.

If you book a cruise today on 12/12/12, you will get $12 in onboard credit per day, per stateroom.  If you book a suite, Royal Caribbean will double the offer to $24 per day, per suite.

Only one offer is available per stateroom. The deal is applicable on new, individual bookings and it doest not apply to groups. All booking must be made on December 12, 2012 and is valid on sailings departing between January 1 - December 31, 2013.

Royal Caribbean cruise prices in the Mediterranean will rise by 10% for the summer 2013 cruise season, which is a move to return price levels back to being consistent with what they were in the past.  

The effects of the Costa Concordia disaster forced Royal Caribbean to more aggressively price their cruises to meet the lower demand that was created.  But Royal Caribbean feels Europeans are returning to cruising and thus, the company wants to adjust their prices and schedule accordingly.

Royal Caribbean general manager Gianni Rotondo commented on the change, "At Genoa we have on a ship 3,800 passengers.  After three years in Italy, we can increment rates by 10% because of the fact that the customer that we have acquired must be compelled to book in advance, which removes the risk of reducing prices 45 days prior to departure."

In addition, Rotondo confirmed that five Italian ports for the upcoming summer season, adding Bari and Naples, "In Naples we can put Liberty of the Seas, the largest cruise ship operating in the Mediterranean, with excellent characteristics of onboard services."

Royal Caribbean has seen a gain in market share in the Mediterranean by 8-10% and further increases could be on the way.  Rotondo believes the final recovery of the cruise market could occur in mid-January, with the restoration of the usual advance booking for the summer holidays in the winter months.  This was the norm before the Concordia incident.

Looking at 2012 compared to 2010, Rotondo says combining 2012 and 2011, Royal Caribbean moved three times more passengers than in 2010 but at a decrease of 10% per fare on average.

Royal Caribbean has announced it will eliminate the use of gestation crates, which are used to breed pigs, from its pork supply chain.  Royal Caribbean joins a growing list of major food companies to address the issue.

“Royal Caribbean is committed to keeping the treatment of animals in consideration when supplying our fleet with food,” said Michael Jones, vice president of supply chain management for Royal Caribbean Cruises Ltd. “Royal Caribbean supports the pork industry’s work to eliminate gestation crates from operation by 2022, and our company has set that date as our target for having a gestation crate-free pork supply chain.”

The Humane Society of the United States applauded the effort by Royal Caribbean.

“Royal Caribbean has a long-standing animal welfare program and has been a good partner in working toward improved conditions for animals,” stated Matthew Prescott, food policy director for The HSUS. “By eliminating gestation crates, Royal Caribbean is taking a positive step away from a practice that people and companies worldwide have condemned.”

Royal Caribbean's Serenade of the Seas has completed its three week $29 million overhaul.  As part of Royal Caribbean's revitalization program, the cruise ship was serviced at the Navantia Ship yard in Cadiz Spain where Serenade received new new dining concepts, entertainment options and technology advancements.

Serenade of the Seas has almost doubled the amount of dining options onboard including

• Giovanni’s Table: An Italian trattoria featuring Italian classics served family-style (open for lunch, $15, and dinner, $20)
• Izumi Asian Cuisine: A pan-Asian restaurant with an authentic dining experience featuring mouthwatering flavors and a sushi bar with hot-rock cooking (open for lunch and dinner, $3.00 cover charge for lunch and $5.00 for dinner, plus a la carte menu pricing)
• Park Café: An indoor/outdoor gourmet market featuring made-to-order salads, sandwiches including the signature Kummelveck beef sandwich, soups and pastries (open for breakfast, lunch and dinner, complimentary)
• Rita’s Cantina: A casual yet vibrant restaurant, catering to families by day, and adults by night; offering Mexican appetizers and a comprehensive selection of margaritas (open for lunch and dinner, a la carte menu pricing)
• Chef’s Table: An exclusive and private experience co-hosted by the executive Chef and Sommelier for a wine pairing dinner of five courses (open for dinner, $95 per person) 

In addition, Serenade saw its Centrum reimagined into a new public space that features the new Centrum experience, such as the 60's-inspired R Bar and new entertainment.  Acts such as daytime activities, dazzling nighttime entertainment and a new high-flying entertainment experience where aerialists glide through the atrium will occupy the Centrum throughout the day.

Royal Caribbean has also added a new Concierge Club for suite guests, a Diamond Club for Crown & Anchor Society loyalty program members, the Crown and Castle Pub and the Royal Babies and Tots Nursery.  Wi-Fi has also been rolled out to the entire ship along with flat-panel televisions in all staterooms, an outdoor LED movie screen on the pool deck and a digital way-finding system.

Many of the changes to Serenade of the Seas are ideas that were originally introduced on Oasis of the Seas.  Serenade is just one of many ships in Royal Caribbean's fleet that has or will receive an upgrade since 2011.

Royal Caribbean has awarded Sembawang Shipyard in Singapore a Favored Customer Contract (FCC) to provide ship repair, revitalisation, upgrading and related marine services.

The contract allows for repairs, revitalization and upgrades to Royal Caribbean's fleet of ships that cruise in the Singapore region.  The contract also commits to joint planning, information and experience sharing, thus leveraging complementary resources to achieve sustainable targets in the areas of HSE (Health, Safety and Environment), logistics management, quality, cost-efficiency and onschedule deliveries, which are key performance indicators for high quality cruise vessels maintenance.

Sembawang was selected in part because of its work in the past with Royal Caribbean, such as the successful revitalization of Rhapsody of the Seas.

The contract was signed at Royal Caribbean's headquarters in Miami, Florida by Royal Caribbean Vice President of Technical Projects and Newbuildings Kevin Douglas, Vice President of Marine Operations Svein Taklo and the Executive Director of Sembawang Shipyard Wong Lee-Lin.

Royal Caribbean has begun its seasonal "wave campaign" sale in the United Kingdom, with up to $1,000 on-board credits available.

The sale begins on December 10 and runs through February 28, 2013 and includes flights starting at £59 to connect to ships sailing from other European ports.

Those that book into the sale can find free balcony upgrades on select European and worldwide cruises. 

Head of trade sales Nicki Tempest-Mitchell said: “We are offering up to $1,000 for bookings made during the turn-of-year campaign, which is massive and the largest added-value booking incentive we’ve ever done.

Promotional cruise prices lead in at £1,149 for a 12-night Baltics cruise on Adventure of the Seas in June 2013, including up to $1,000 on-board credit per cabin.