Considering that we always purchase Voom for both myself and the wife on each cruise, and that the cost of Voom makes up the major portion of the cost of THE KEY, for us the cost of THE KEY makes a lot of sense. If you do not value having internet access for your entire cruise, then perhaps THE KEY is not for you. Also remember, The Key is only available to a small number of guests....I mean, if everyone had it, what good would the exclusivity be?