Royal Caribbean has a new face for its customer loyalty program.
In an update to members of the Crown and Anchor Society, Royal Caribbean announced it has hired a new Director of Loyalty.
Courtney Brant will serve as Royal Caribbean's "face of the Crown and Anchor Society", which has traditionally been a role that gives frequent cruisers a singular point of reference for communication.
In the email sent to Crown and Anchor Society members, Ms. Brant shared a brief message, "I’m absolutely thrilled to join not only Royal Caribbean, but the Crown & Anchor Society family too. I can’t wait to get to know our loyal members on a personal level and help create incredible vacation memories for you all."
Prior to becoming the Director of Loyalty, Ms. Brant worked at Norwegian Cruise Line Holdings for four years, where she served as a Senior Manager of Loyalty and Revenue Marketing prior to moving to Royal Caribbean.
At the onset of the pandemic, Royal Caribbean laid off the previous person to hold the position, Molly Paolini. She had served in the role between July 2019 and April 2020.
What does the Director of Loyalty do?
You can expect Ms. Brant to act as a figurehead for Royal Caribbean's customer loyalty program.
The Crown and Anchor Society has a lot of fervent fans that not only love to cruise, but their status in the program and the benefits it provides quite seriously.
In the past, one of the chief responsibilities was to keep Crown and Anchor members updated on everything Royal Caribbean, planning special events and more.