Oasis of the Seas

Guest saved by defibrillator on Oasis of the Seas

In:
22Jun2010

According to the ZOLL Medical Corporation, a guest aboard Oasis of the Seas was saved with the help of a ZOLL AED Plus. It was the first time the unit was used aboard the 6,200-passenger mega-ship, the largest passenger liner in the world.  Back on March 27, a guest collapsed in the buffet line and another guest, familiar with CPR, asked for a defibrillator. A crew member brought the defibrillator, the guest used it to shock the man which revived the man, who was later brought to a local hospital for further treatment.

"The value Royal Caribbean places on passenger safety is commendable. By strategically placing AEDs throughout their entire fleet, Royal Caribbean realizes the value these life-saving devices can play in improving outcomes from sudden cardiac arrest when every second counts," said Jonathan A. Rennert, President of ZOLL.

These defibrillator units can be found on all 27 ships of the Royal Caribbean fleet with ten alone on Oasis of the Seas.

Royal Caribbean largest reason for increase in tourism in Bahamas

In:
21Jun2010

The Ministry of Tourism in the Bahamas released new tourism statistics for the country that first quarter numbers for 2010 are "a new Dawn of Hope" for a country that has been hit hard by the global recession.  Cruise arrivals for Nassau/Paradise Island and Grand Bahama as first ports of call up by 22.9 per cent and 41.8 per cent for the three months of 2010 and the largest reason? Royal Caribbean's Oasis of the Seas and Freedom of the Seas.

Assessing the reasons behind the increase in cruise passenger arrivals, the Ministry of Tourism said: "Most of the increase by first port of entry to the Bahamas overall came from Royal Caribbean International's Oasis of the Seas. Royal Caribbean's Freedom of the Seas helped to push the increase in cruise arrivals even higher. With the introduction of the Oasis of the Seas and the Freedom of the Seas to the Bahamas itinerary, it increased the number of passengers brought in by Royal Caribbean by 68.3 per cent.

Oasis of the Seas to move to Europe?

In:
18Jun2010

There's a rumor swirling through the cruise industry right now that Oasis of the Seas may move over to serve European ports sooner rather than later.  Classic Cruises cites a few anonymous rumors they've heard that Oasis of the Seas could be headed for the Mediterranean as several ports are ramping up their facilities to handle larger passenger volumes.  In addition, And Royal Caribbean executives have been reminding Mediterranean port officials that Port Everglades and all the Caribbean ports where Oasis of the Seas pulls into required investments in their infrastructure upgrades.

Given Royal Caribbean's recent track history of moving their larger ships "across the pond", (Mariner of the Seas, Independence of the Seas just to name a few), it isn't out of the question and just recently Cruise Manager Carla Salvado said at the recent MedCruise assembly in Constantza that she would welcome the giant ship.

Royal Caribbean does have a 10-year agreement with Port Everglades that stipulates that the it must move 17 million passenger between 2008 and 2018 for its three brands, Royal Caribbean, Celebrity and Azamara, according to a spokesperson.  Royal Caribbean has also said Oasis and Allure of the Seas will home port in Port Everglades.  Of course, at one point in time Royal Caribbean did also say that its Voyager Class ships would never leave Florida.  

It's likely too early to get worried that Oasis will be leaving soon, but you never know what can happen in just a few short years and given Royal Caribbean's recent love affair with Europe (and it's high cruise demand), you can never count this out as a possibility.

Oasis of the Seas breaks sound system record

In:
14Jun2010

Oasis of the Seas has a lot of distinctions already, such as being the largest passenger cruise ship in the world, but there's yet another record that Oasis of the Seas has set. It is the largest ocean-going Meyer Sound systems.  These sound systems are the top of the line music entertainment systems that feature 268 loudspeakers that include Meyer Sound's most compact subwoofer, custom designed to meet the stringent space requirements on the cruise ship.

Royal Caribbean contracted the sound system work to FUNA International and it was their task to make the sound system work onboard the new ship.  Derek Warner, FUNA's senior project manager for Oasis of the Seas described the installation of the sound system as, "This was like building a full-scale Las Vegas hotel-casino or themed resort inside a ship".

The Royal Promenade on Oasis of the Seas is an open boulevard more than 100 meters long and features, bars, cafés, and nightclubs.  To make the sound system work in this vast and cavernous area, FUNA installed 42 UPA-1P loudspeakers concealed in dual overhead beams. To provide low-end support for the Disco Inferno Street Party and other events, 13 ultracompact self-powered subwoofers were deployed. Royal Caribbean Cruise Lines' director of entertainment technology and technical design, Christopher Vlassopulos had an idea to conceal subwoofers in some of the lamp posts and in response, Meyer Sound custom designed the MM-10, which it has since released as a new product for sale to the pubic.

Distinct features to entice cruises on Allure of the Seas

In:
14Jun2010

Allure of the Seas is set to have her maiden voyage in December of 2010 and already, Royal Caribbean is giving us all plenty of reasons to check her out.  Sure the ship is enormous and goes to some great ports in the Caribbean, but how about amenities such as 3-D movie theaters, new restaurants and trendy retail stores?  JourneyETC posted an article looking at some of these new features.

Allure of the Seas will offer guests a new set of onboard amenities and entertainment and dining options that will help make a most memorable vacation,” said Lisa Bauer, senior vice president, Hotel Operations, Royal Caribbean International. “Though Allure of the Seas and Oasis of the Seas are sister ships, each ship’s distinctive onboard experience will offer guests a wide selection of choices that appeals to every age and lifestyle. Throughout, guests will also enjoy the Royal treatment, delivered by every member of our world-renowned friendly and engaging staff and crew.

One of the new restaurants on Allure of the Seas will be Rita's Cantina, a Mexican-California hybrid restaurant that will be in the Boardwalk area to include new nightlife to Boardwalk with live guitar music, drinks and dancing.  In addition to Rita's, another new restaurant is slated to be added to the Boardwalk area, The Boardwalk Dog House, an outdoor hot-dog specialty counter located where the donut shop is on Oasis of the Seas.

If shopping is more your thing, GUESS Accessory boutique will be located in place of Focus Photo Shop on deck six and offer their signature line of accessories such as wallets, jewelry, handbags and more.

All of this is to differentiate Allure of the Seas from it's sister ship, Oasis of the Seas, and to give cruisers just as much reason to look forward to her debut as they did for Oasis.

Over 800,000 passengers to visit Bahamas thanks to Royal Caribbean in 2011

In:
11Jun2010

Royal Caribbean Vice-President of government relations for the Caribbean and Latin America, Michael Ronan, told Bahemian newspaper The Tribune, that in 2011 Royal Caribbean Cruise Lines will "be back up over 800,000 passengers" brought to the Bahamas.  That figure is over 100,000 more than in 2010, thanks in part to the anticipated delivery of Allure of the Seas.

These figures include stops in Nassau, Freeport and its Bahamian private islands.  The news comes after a report that Oasis of the Seas was rumored to be ending stops in Nassau, but Ronan said the change was merely due to a difference in Western and Eastern Caribbean itineraries, where Oasis of the Seas only stops in Nassau on it's eastern Caribbean trips.  Ronan went on to explain that once Allure of the Seas became operational, it would start rotating Nassau calls with the Oasis of the Seas on a schedule that would be maintained through Spring 2012, with one of the ships stopping in Nassau opposite the other.

"With the Oasis vessels, we are significantly increasing the number of passengers that are going to be coming," Mr Ronan told Tribune Business. "We will be back up over 800,000 passengers in 2011. This year, I think we will be in the 700,000 in change, because we're still waiting for the arrival of the Allure, which will put us with a full year of Oasis class ships in Nassau every week. Last year, 2009, we bottomed out."

For the people of the Bahamas, the more cruisers that stop by, the better for the local economy.  For cruisers, a better economy in the Bahamas typically means less crime and better upkeep of the city (that's a generalization).  

Oasis of the Seas to cease Nassau stops?

In:
10Jun2010

There's a report out that Oasis of the Seas, pride of the Royal Caribbean fleet, is planning on ending port stops in Nassau, Bahamas.  On the other side, Vincent Vanderpool-Wallace, minister of tourism in the Bahamas, denied these claims that were first reported by Tribune Business and other media.  The news is particularly alarming to Bahemians who recently voted to spend $44 million of taxpayer monies on the Nassau harbour dredging.

There hasn't been any comment by Royal Caribbean officially on the matter.  Crime in Nassau has been in the news and could be a reason why Oasis could be changing her itinerary, if it is in fact true.

Video of the Day: A tour of Oasis of the Seas

In:
08Jun2010

I know it's only Tuesday, but take a virtual trip to Oasis of the Seas and check out this interesting video tour of Royal Caribbean's newest ship!

Oasis of the Seas driving social media revolution in cruising

In:
07Jun2010

Technocrati posted a really interesting article about how social media (Twitter, Facebook, et al) were a great means of generating hype about their latest ship, Oasis of the Seas and how other cruise lines are taking notice now.

Travel trade publication Travel Weekly reported that as of a couple of weeks ago, 10 million unique visitors made their way to OasisoftheSea.com. Additionally, the publications reported that a whopping 200,000 people in a 24-hour period tuned in to watch videos of the Oasis captain, more viewers than Anderson Cooper drew on CNN in the same time period.

It's an axiom in social media marketing and public relations campaigns that the social web has an enormous capacity to bring mainstream media into the marketing and PR loop by generating deep consumer involvement in creating an on-line buzz. This, in turn, catches the attention of off-line media who are forced to take notice when they might ordinarily not — and the cruise industry apparently is getting this message.

I really think Royal Caribbean has been doing a great job with social media, especially on Twitter.  What contributes to their success is the fact they use Twitter not just as a one way means of letting their customers know when a sale or something is going on, but as a communication medium where they actually respond often to those who tweet to them.  In addition, you have the CEO of Royal Caribbean posting on a blog (and it appears to actually be him, not some intern) and it all contributes to making the customer feel like they have a connection to the company.  Bravo RCI!

Shrek and other Dreamworks characters coming to Royal Caribbean ships

In:
04Jun2010

Royal Caribbean announced today a strategic alliance with Dreamworks Animation studios to provide the Dreamworks characters such as Shrek, onboard select Royal Caribbean ships.   Characters from Dreamworks Animation's most popular feature films will be featured, including the films – "Shrek," "Madagascar," "Kung Fu Panda" and "How to Train Your Dragon".

The new characters will first appear on the soon-to-be-launched Allure of the Seas, which debuts in December 2010.  Following Allure, Oasis of the Seas, Freedom of the Seas and Liberty of the Seas will receive characters on board their ships as well.

The move comes as an answer to the Disney Cruise Line and Norwegian Cruise Line that feature their own assortment of characters for guests to meet with during their vacation.  As the number two cruise line in the world, Royal Caribbean felt a need to add their own assortment of characters for their guests to meet.

Throughout the year, characters including Shrek, Fiona and Puss In Boots from Shrek; Alex, Marty and the Penguins of Madagascar; Po of Kung Fu Panda and Hiccup of How to Train Your Dragon will appear on board the ships at select times.  Activities that the characters will participate in include parades, special events, special character meals andphoto meet-n-greets.  Characters also will appear in an AquaTheater show on Allure of the Seas, and in an ice skating show on the ship.

There will be no additional cost to guests to experience any of these character activities.

Analysis

The move by Royal Caribbean to bring characters on their ships is interesting, although not completely unexpected.  Disney introduced the idea of having characters on their ships and once Norwegian brought the Nickelodean characters, it only made sense for Royal Caribbean to make a move to counter that.  Obviously this announcement will resonate most with families although the Shrek characters especially seem to resonate beyond kids.

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