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22 new trademarks that are probably things to do on Icon of the Seas

05 Dec 2022
Matt Hochberg

Sometimes guessing at what Royal Caribbean has up its sleeves is a lot of fun, and based on what we know so far, there's a good chance we can make reasonable assumptions about other unannounced areas of Icon of the Seas.

Icon of the Seas aerial at night concept art

Before Royal Caribbean revealed the look of Icon of the Seas and shed light onto more of the ship than ever before, it registered 22 trademarks with the United States Patent and Trademark Office.

The words and phrases trademarked didn't mean much at the time, but since the Icon of the Seas reveal, we can see many are venues confirmed coming to Icon of the Seas.

But what about the rest?

Hideaway aerial

It stands to reason that if we for certain 12 of them are definitely meant for Icon, that the rest of the trademarks made on the same day are likely also related to Icon.

Moreover, a few of the trademarks are probably for venues that Royal Caribbean has not revealed yet, but based on hints we've gotten so far, are the names of spaces the cruise line will use.

In the interest of full disclosure, this article makes a lot of guesses as to what the venues could be for, so please don't use the information here as the gospel truth. I freely admit this could all be totally wrong.  But I think logically, if half the trademarks in the batch we know for certain are for Icon, it's likely the rest are too.

Surfside looking up

Here's a look at the 22 trademarks and what they could possibly mean!

Trademarks we know for certain are for Icon of the Seas

Let's start with the easy stuff, and that's the dozen trademarks we know for certain Royal Caribbean will be using on Icon of the Seas.

We know these trademarks are meant for Icon, because they are the names of places on the ship already confirmed by the cruise line.

Izumi Hibachi & Sushi & Izumi in the Park

Izumi pickup window

Even without this being about Icon of the Seas, Izumi is a well-known name of a popular specialty restaurant on Royal Caribbean cruise ships.

Read moreAn inside look at how Royal Caribbean's Izumi restaurant went from concept to success

The Izumi location on Icon of the Seas will be the largest Izumi ever, according to Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider.

Central Park render on Icon of the Seas

Mr. Schneider also referred to Izumi as "Izumi in the Park" when talking about the restaurant on Icon of the Seas because for the first time, Izumi will be located in the Central Park neighborhood.


1400 Bar concept art

While not officially announced by Royal Caribbean, the 1400 bar has been leaked as the name of a bar guests will see when they board the ship.

Located on the Royal Promenade, this is a bar that will be right when you walk onto the ship.

The name is a reference to the hull number from the shipyard where Icon is being built. Every ship built in a shipyard gets a hull number before the ship actually gets named. Icon of the Seas' hull number was 1400.

Thrill Island

Thrill Island water park render on Icon of the Seas

Thrill Island is one of the neighborhoods on Icon of the Seas.

This will be a new water park at the top of Icon of the Seas, which has 6 waterslides to choose from.

Crown's Edge

Crown's Edge on Icon of the Seas

Crown's Edge is part skywalk, part ropes course, part thrill ride, and an all-out test of courage. At any moment, the floor could collapse and leave you dangling high over the ocean.  Height and weight restrictions will be shared at a later date.

Pearl Cafe

Pearl Cafe

Located adjacent to the Pearl, Pearl Cafe is a place to get food and drink on the Royal Promenade.

The Hideaway

Hideaway at sunset

Another new neighborhood on Icon of the Seas, The Hideaway is located on the back of the ship.

This lounge space that will feature the world's first suspended pool at sea, with great views of the ocean.

The Grove

The Grove on Icon of the Seas concept art

The Grove is an area just for suite guests that is essentially an entire lounge space, but also with an uplifted buffet restaurant.

This casual Mediterranean restaurant is located outdoors on the suite sun deck and provides a more laid-back yet still exclusive dining option for suite guests.

Royal Bay

Pool aerial on Icon of the Seas

This will be the largest pool at sea, located in the Chill Island neighborhood.

Social 020

Social 020 is the name of the teen club on Icon of the Seas.

Lost Dunes

Royal Caribbean confirmed in its original announcement this is the name of the mini golf course on Icon of the Seas.

Adrenaline Peak

Thrill Island and Surfside

This is the name of the rock climbing wall on Icon of the Seas.

Royal Caribbean describes it as, "a high-scoring new twist on the rock climbing wall."

Trademark guesses for Icon of the Seas

Overhead concept art for Icon of the Seas

Now let's hit the other trademarks in the batch that are likely meant for Icon of the Seas.

Once again, these are my best guesses as to what they could be. Some of the trademarks I feel pretty good about what they are supposed to be, while others I truly have no idea.

AquaDome dining experiences concept art

Aqua Nook

The trademark says the Aqua Nook is, "intended to cover the category of retail store services featuring a wide variety of consumer goods of others."

Based on the name having the word "aqua" in it, I will guess it's the name of a retail shop in or near the AquaDome neighborhood.  

My first instinct was to say it would be near the pool deck, but given the use of the word "aqua" in its name and the AquaDome name, it seems like a better fit.

Lou's Jazz N' Blues

Icon of the Seas concept art

When I saw this trademark, I immediately thought of an unnamed venue Royal Caribbean shared a look at recently but did not talk about the name.

Royal Caribbean's Oasis Class ships have Jazz on 4 venue (except Wonder of the Seas), and the concept art for this unnamed venue certainly looks like it could be a jazz club.

Thrill park concept

Frightening Bolt

The trademark provides no hint as to what this could be, but it all but certainly has to be some kind of attraction on Icon of the Seas.

Rye & Bean

Icon of the Seas will have 23 new food and beverage concepts, and I think Rye & Bean will be one of them.

The trademark says it, "is intended to cover the categories of bar services; Restaurant services."

Surfside bars and restaurants

Desserted Milkshake Bar

Another likely bar or dining venue, the name certainly points to an idea of it being centered around indulgent drinks.

Given the pun of "desserted" sounding like deserted but with the word "dessert" in it, it sounds like you'll find plenty of yummy choices here.

6th & Main

I thought this would be another bar, but the trademark says it's a retail store.

Top deck bar on Icon

Pier 7

The trademark says it is the name of a bar or restaurant, but I have no idea even which neighborhood it might be a part of.

It certainly has a nautical name to it.


Probably the most difficult trademark to guess in this batch, the trademark just gives the generic description of, "intended to cover the category of cruise ship services."

The name is so generic that it doesn't provide any insight into where it could go, or what it may entail.

Point & Feather

Point and feather on deck plan

I included it in this grouping until I realized it's the name of the English Pub listed on the ship's deck plans.

Located on the Royal Promenade, I'll keep it here because I overlooked it until writing the post.

Thrill Island


Another bar or restaurant, my guess is this is located in Thrill Island because the overall motif for that area is themed to be a lost island.

"The idea of Thrill Island is that you'll feel like a lost island," said Mr. Schneider during a recent talk about Icon of the Seas.

"In fact, we've gone to the trouble of even like the mini golf course, which is a will be our best mini golf course ever, is themed as a lost island with a sunken sub and a crashed airplane all in the jungle."

"All the venue names have are related to a lost island. So we've got a new F and B [food and beverage] venue sitting underneath the sport court. That we haven't shared the name of yet. And it will be in that same vein."

Perhaps Basecamp is that venue.

Matt started Royal Caribbean Blog in 2010 as a place to share his passion for all things Royal Caribbean with readers. He oversees all the writers at Royal Caribbean Blog, and writes a great deal of content on a daily basis.  He has become one of the foremost expert on a Royal Caribbean cruise.

Over the years, he has reached Pinnacle Club status with Royal Caribbean's customer loyalty program.

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