Cruise traffic in Spain grew 19% in 2010, in contrast to weakness in other segments of the Spanish economy and Royal Caribbean is one of the cruise companies that has been taking advantage of this boom.
Cruise companies have realized that the Spanish market is a bonanza and therefore, they begin to adapt their offerings to the needs of the Spanish public. Royal Caribbean has spent over two years developing its offerings in Spain. Royal; Caribbean started with having only one port stop in Spain (Barcelona), to having two more, Valencia and Malaga
In addition, to help promote the arrival of tourists from further inland, Royal Caribbean has reached an agreement with Renfe to facilitate a connection with Madrid and other major cities through high-speed train lines.
Until last year Royal Caribbeans presence in Spain was limited, but its market share has now grown to just over 5%.
So why are Spainards enjoying cruising so much? Analysts believe more and more that the Spanish enjoy a different way to vacation. Spainards who went on a cruise frequently cited booking the cruise because of comfort for families traveling with children as another reason why you prefer this type of vacation. In addition, carriers have launched an aggressive pricing policy because of the popularity in cruises.
