Royal Caribbean Changes Crown and Anchor Society Benefits
On June 1, 2010, Royal Caribbean announced updates to its customer loyalty group, the Crown and Anchor Society. Here's a run down of these changes...
- New "exclusive" on-board booking privileges
From now on, only Crown & Anchor members will be able to book future cruises on its ships with special bonuses available for rebooking onboard.
- Combinable booking credits
Crown & Anchor members can now combine the onboard booking credits with their credits from Crown & Anchor Society Savings Certificates
- Additional on-board staff dedicated to members
An extra Loyalty Staff member will be added to every cruise ship in their fleet
- Priority notification of Royal Caribbean news, deals and special events
Via email, Crown & Anchor members will receive advanced notice of announcements from Royal Caribbean
- An expanded benefit booklet
The booklet of savings that Crown & Anchor members receive will feature some new discounts on various items
The changes seem to be for the best, as of now. There were no indications that other benefits were being removed, so it seems as though Royal Caribbean is trying to simply entice their customers to book their future cruises with Royal Caribbean with these new benefits.