Anthem of the Seas
Anthem of the Seas is Royal Caribbean's brand new cruise ship that is under construction and a member of the Quantum class of cruise ships. Anthem of the Seas will have her first cruise in spring 2015, with a homeport of Southampton in the summer and Fort Lauderdale in the winter.
Royal Caribbean has hired marketing firm TVC in an effort to reach a younger audience in the United Kingdom. Royal Caribbean's new cruise ship Anthem of the Seas will be based in Southampton and the hiring is in conjunction with the announcement.
The project work will build up to the new ship sailing out from Southampton in April 2015, with couples and families among the key younger groups targeted.
TVC client service director James Myers believes his company can help Royal Caribbean reach a new group of people, "The brief is about reaching a new audience, and reaching people who would not normally consider cruising."
The six-figure deal will use music to evoke "holidays and good times" to help Royal Caribbean expand its share of the UK cruise market.
"Reaching a new audience is seen as difficult, so we're trying to help dispel the myth that a cruise holiday may not be the coolest, most credible way to spend a holiday."
Royal Caribbean announced today that Anthem of the Seas, the second cruise ship in the brand new Quantum-class, will be home ported in Southampton, England in April 2015.
The new Quantum-class ship news was announced from the UK trade and press at a special event in London this afternoon.
Anthem of the Seas will spend its time between Southampton, offering Mediterranean cruises and Fort Lauderdale, Florida, offering Caribbean cruises during the winter months.
The move is a play by Royal Caribbean to get a bigger piece of the £2.5 billion pie that Brits spend on cruising each year.
The 4,180-passenger Anthem of the Seas is being built in Papenberg, Germany.
UPDATE 12:50pm: Royal Caribbean did confirm that itineraries for Anthem of the Seas will go on sale in early 2014, along with more announcements about entertainemnt onboard.
Anthem of the Seas, Royal Caribbean's second Quantum-class cruise ship that is under construction, had her keel-laying ceremony today in Meyer Werft shipyard.
The first block for Anthem of the Seas put in place and marks the official start of construction of Anthem of the Seas.
Anthem of the Seas will be ready for service sometime in Spring 2015.
Royal Caribbean has been quiet on details related to its second Quantum class ship, Anthem of the Seas, to this point but we may know a little more about where this new cruise ship is going.
A schedule of cruises from the Port of Le Havre, France shows a number of ports of call by Anthem of the Seas in 2015, which gives more evidence that Anthem of the Seas will be based out of Southampton, England.
Upon further inspection, the schedule of calls to Le Havre matches Independence of the Seas' current itineraries for 2014. Some are speculating that Anthem of the Seas will replace Independence of the Seas.
If you have your doubts about this information being accurate, keep in mind we saw a similar occurence with Quantum of the Seas in February when the Port of St Maarten posted a schedule similar to Le Havre with Quantum of the Seas listed and that turned out to be accurate.
Royal Caribbean's next three cruise ships, Quantum of the Seas, Anthem of the Seas and a yet-to-be-named third Oasis class ship, will utilize processing technology supplier Metso DNA for its integrated alarm, monitoring and control systems.
Metso is being contracted by the Meyer Werft shipyard in Germany, where the ships are being constructed. Each ship will recieve integrated alarm, monitoring and control systems that are capable of producing 18,000 input/outputs in the machinery, air conditioning and emergency shutdown systems. The diesel electric power plant will also be managed by the system.
Previously Metso had provided the automation system components for Royal Caribbean's Radiance class of ships.
Just before Royal Caribbean celebrated the keel-laying of Quantum of the Seas today, another milestone was reached for another brand new cruise ship. Sister ship Anthem of the Seas had her first steel-cutting at Meyer Werft shipyard's laser centre.
The steel-cutting for Quantum of the Seas took place in February 2013 and today's event is the next step for Anthem of the Seas, which has been relatively quiet in terms of news about her.
Delivery of Anthem of the Seas is scheduled in the spring 2015.
UPDATE 11:09AM: Royal Caribbean President and CEO Adam Goldstein commented on the ceremonies for both Anthem of the Seas and Quantum of the Seas today, "Today is a very special day in the development of our new Quantum class, as we are now two steps closer to delighting guests around the world with Quantum cruising. It’s incredibly rewarding to see Quantum of the Seas and Anthem of the Seas coming together so well, and today we not only honor these two very important milestones, but also recognize the years of hard work and dedication from the team developing these ships."
We've gotten word that later today construction will begin on Royal Caribbean's two newest cruise ships, Quantum of the Seas and Anthem of the Seas.
These two Quantum-class cruise ships will take steps forward in becoming a reality when at 1:00pm, Anthem of the Seas will have her steel cutting ceremony. This will be followed by the official keel-laying for Quantum of the Seas at 2:00pm. (We aren't sure if these times are local or eastern)
Both events will take place at the Meyer Werft shipyard in Papenburg, Germany.
Quantum of the Seas' keel-laying has been expected for some time now, as photos of what appears to be her keel popped up online. Meanwhile, Anthem of the Seas' steel cutting will be the first substantial news we've heard regarding her since her name was announced.
Quantum of the Seas is scheduled for her first cruise in November 2014, with Anthem of the Seas offering her inaugural cruise sometime in Spring 2015.
We're about 24 hours away from Royal Caribbean's big event in New York City to reveal more details about its newest cruise ship, Quantum of the Seas. The special event will take place on Tuesday, April 16, 2013 at 10am eastern time, when Royal Caribbean will pull back the curtain a little more to share more about its latest cruise ship.
Quantum of the Seas is under construction in Germany at the Meyer Werft shipyard and there's lots of speculation as to what this ship will include. Some experts are expecting two to three cruise ship enhancements that are not just new to Royal Caribbean, but to the cruise industry as well. Some ideas of what these innovations could be include various multi-functional day-to-night public spaces, as well as state-of-the art environmental technologies.
We will provide live coverage of the event as well as any live video feeds that may be available.