Voyager of the Seas to dock in Keelung, Taiwain in August

In:
14 Jun 2012

Royal Caribbean will send Voyager of the Seas to dock in Keelung, Taiwan as part of its Asian itinerary in late August.

Lin Kai-ti, chairman of Royal Caribbean's Taiwan branch confined that Voyager of the Seas will bring its 3,800 passengers to the port later this year.

Voyager of the Seas has already been to Singapore in May and will make stop in Keelung across three cruises going from August through September. In addition to Keelung, the liner will take travelers to China's Shanghai and Tianjin, Japan's Fukuoka, and Jeju Island in South Korea.

Royal Caribbean will increase its departures from Marseille and Toulon in 2013

In:
13 Jun 2012

Royal Caribbean announced that it will significantly increase its offerings from Marseille, France next year.

From May 6 to August 26, 2013, Royal Caribbean will offer 17 roundtrip cruises from Marseille, versus just 7 this summer. The itinerary will cover Barcelona, ​​Palma de Mallorca, Valencia, Civitavecchia (Rome) and Genoa.

Currently Grandeur of the Seas is scheduled to sail out of Marseille but in 2013, Legend of the Seas.  Legend of the Seas was delivered in 1995 by French shipyards, the ship 264 meters long and 69,000 tons can accommodate 2,074 passengers. It will benefit next winter from a vast revitalization program to renovate its public spaces and cabins, while bringing new entertainment and dining options on board.

Besides cruises from Marseille, Royal Caribbean will increase its presence in 2013 at the port of Toulon. Between May 27 and October 21, 2013, 22 cruises (versus 21 this summer) will be offered aboard Liberty of the Seas.

Did Royal Caribbean go too far at Tony Awards?

In:
13 Jun 2012

Royal Caribbean has made quite an impact on the Broadway community after Sunday's Tony Awards, when Oasis of the Seas' production of Hairspray was performed live during the annual award ceremony.

Some are saying the spot, which Royal Caribbean paid the Broadway League for the time, was an example of product placement gone too far.  Royal Caribbean and the Tony Award organizers are defending the act as a good fit.

The bit began with actor Harvey Fierstein walking on stage wearing a tuxedo jacket, a blue plastic inflatable inner-tube hugging his stomach, pink swim trunks, and hoisting a cocktail glass sporting a tiny umbrella.   Fierstein promoted Royal Caribbean's Broadway productions on select ships in the fleet and then we were shown a live show from the Beacon Theatre aboard Oasis of the Seas, where the sailing troupe of performers entertained audiences with two numbers from "Hairspray."

Charlotte St. Martin, executive director of the Broadway League doesn't think there was anything wrong with the sponsorship, "We thought it worked. They are a sponsor, they paid us to do it, and we felt that it was a good fit for the Tony Awards.  One of our goals is to spread the message about Broadway and make theater more accessible to people."

She added that this wasn't the first time the producers have tried to liven up the program, once simulcasting a musical number from Times Square. The cruise-line promotion, in the works for nearly a year, was simply a bid to reach new theater patrons, she said.

Royal Caribbean spokeswoman Lyan Sierra-Caro was also happy with how the production went, "We were very excited to bring our world-class entertainment to the millions of viewers watching last night's Tony Awards.  We also are thrilled to have partnered with the Broadway League to showcase the Broadway shows we offer onboard our ships."

On the flip side, many writers, social media commentators and others thought the spot was too much of a commercial.  Others in the theater community were more upset about the fact nonunion actors were used.

What do you think?  Was the Royal Caribbean spot tasteful?  Or was it a case of advertising going too far?

Royal Caribbean will remain in Barcelona through 2013

In:
12 Jun 2012

Royal Caribbean has committed itself to serving the port of Barcelona, Spain through 2013 and will make about 50 stops next year.

During 2013, Liberty of the Seas and Serenade of the Seas will home port in Barcelona and offer western Mediterranean itineraries but they will soon be joined by other Royal Caribbean ships.  Splendour of the Seas will arrive in May and Serenade of the Seas will offer a new route from Barcelona in January to the Middle East.

The news comes after Royal Caribbean opted to drop other Spanish ports such as Malaga, Valencia and the Balearic Islands will be dropped in 2013.  Royal Caribbean has promised to re-evaluate the situation in 2014 but for now, Barcelona remains a key port of call for Royal Caribbean in Spain.

In 2013, over 20,000 cruise passengers will call at Barcelona on Royal Caribbean ships that are based on other ports and that will mean about 1.2 million euros spent in Barcelona by tourists.

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