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Royal Caribbean has spent the second most on TV travel advertising so far this year

20 Apr 2022

If you've noticed a Royal Caribbean television commercial lately, you're likely not alone.

Rise to the Vacation television ad

Royal Caribbean has been aggressive in its TV ad spend so far this year. In fact, it has spent the second most money on TV advertising in the first quarter.

According to TV analytics firm, Royal Caribbean spent $33.5 million so far in 2022, which is behind on Delta Airlines' $70.4 million advertising budget.

With the entire travel industry emerging from the depths of the pandemic, it's no surprise Royal Caribbean wants to get the message back out to the public that vacations on cruise ships are back.

Rise To The Vacation

Royal Caribbean's advertising campaign is titled, "Rise To The Vacation - The Year of Yes", which is a message that aims to remind people now is the time to book a vacation after two years of thinking otherwise.

This particular campaign cost the cruise line $26.3 million and has a central theme of encouraging people to come back to travel again. They spent almost twice as much this quarter as their $16.6 million spending in the first quarter of 2019. 

Odyssey pool deck couple

The commercial uses American singer Lizzo’s pop song “Worship,” to show off the fun things you can do onboard Royal Caribbean's cruise ship, and at its private destination in The Bahamas of Perfect Day at CocoCay.

Both Royal Caribbean International and Celebrity Cruises have paid big bucks to advertise their vacation options. Celebrity also has a tv commercial, ‘Journey Safe, Journey WonderFULL’, which has been the line's largest-ever global advertising campaign.

More prominent commercials

Child on pool deck

Royal Caribbean's ad spend has not gone unnoticed.

Based on comments from cruise fans on the RoyalCaribbeanBlog message boards, the increase in advertising is catching the eye of many.

smokeybandit wrote how he is seeing many more cruise line ads than normal, "I swear I see them all the time of late, across all the major lines that primarily serve the US."

EmptyNestTravels not only likes the commercials, but thinks its good for the industry, "I've noticed mostly the the Royal Caribbean “Come & Seek” commercials."

"Maybe tailored to my interests, but nice to see them and a positive image of the cruise industry in media for a change."

Royal Caribbean Singapore launches new marketing campaign

25 Jul 2016

Royal Caribbean Singapore has released a new refreshed marketing campaign, entitled "One Holiday, Endless Adventures".

The new TV commercial shows off the impressive Quantum-class cruise ships that feature the next generation cruise amenities and entertainment.

The new TV commercial is part of Royal Caribbean’s refreshed marketing campaign ‘One Holiday, Endless Adventures’ with a new checklist logo design, which was recently launched through a variety of print and TV advertisements, outdoor panels on MRT train platform screens and collaterals.  It aims to highlight on the multitude of unique and surprising experiences that guests can enjoy onboard a Royal Caribbean cruise, whether as a new or repeat cruiser, such as the North Star elevated glass capsule, FlowRider surf simulator and bumper cars.

Royal Caribbean Cruises LTD Marketing Manager, Nicole Lai, said, “A cruise holiday with Royal Caribbean is all inclusive.  It’s up to our guests to get whatever kind of adventures they seek as there are so many things to do onboard, be it sports, parties, shows and dining, hence the handy ‘checklist’.  Most of all, we want people to start thinking about putting a Royal Caribbean cruise on their holiday checklist.”

This campaign which was launched islandwide this month and is running for 4 weeks, is expected to reach an estimated 2 million consumers in Singapore.

New Royal Caribbean commercial takes inspiration from Verizon Wireless commercial

16 May 2016

Royal Caribbean is so proud of its fleet-wide high speed internet, its latest commercial seems to be inspired by some well-known Verizon Wireless ads.

Earlier this month, Royal Caribbean announced it was rolling out high-speed internet to all of its cruise ships and clearly, wants to help spread the word.

Royal Caribbean created an ad that is certainly inspired those commercials, and it is a great indication of Royal Caribbean's ability to poke fun at itself.

Verizon Wireless has featured a nationwide television campaign that used colorful balls to show how fast its network is.

Royal Caribbean wedding commercial prominently features gay couple

31 Jan 2016

Royal Caribbean produces a lot of commercials, and one of its newer commercials features a gay couple getting married on a Royal Caribbean ship.

Royal Caribbean wants everyone to consider getting married on a Royal Caribbean ship, and uses couple "Gabriel and Blair" to show how fun and special a wedding at sea can be.

Royal Caribbean describes this advertisement simply as, "You’ve never settled for the ordinary. Your greatest adventure yet should be no different. Venture far from the beaten path with a Royal Caribbean wedding ceremony. Royal Weddings amenities include complimentary planning to ensure every moment becomes a cherished memory for you and your special someone. Discover the breathtaking possibilities onboard and across the world."

Tip of the hat to Instinct Magazine for alerting us to this commercial.

New Royal Caribbean TV commercial for Anthem of the Seas "We Will Rock You"

24 Apr 2015

Royal Caribbean is launching a new TV commercial with music from "We Will Rock You," the Queen musical now playing onboard Anthem of the Seas.

Royal Caribbean senior vice president of sales Vicki Freed describes the new commercial as, "It's kind of hip and edgy, and appeals both to Baby Boomers and Gen X-ers, and even millennials are attracted to it."

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