In celebration of environmental advocacy and sea turtle conservation, Royal Caribbean Group and the World Wildlife Fund (WWF) have partnered to launch a new awareness campaign.
Shell Week will run from June 8 (World Oceans Day) through June 16 (World Sea Turtle Day) and is meant to bring ocean lovers of all ages together through interactive digital rewards available in the Royal Caribbean and Celebrity Cruises mobile apps.
One of the highlights of the campaign is a bracket-style Turtle Tournament, where turtles will go head-to-head in daily videos. Participants can view the videos to learn new facts and vote for their favorites. The winning turtle will be crowned on June 16 — World Sea Turtle Day — via social media.
There's also the Ocean Explorers Club in both the Royal Caribbean and Celebrity Cruises apps. Cruisers can find interactive educational content and conservation activities. Plus, there's a chance to earn the special Ocean Explorers virtual badge.
The best part about this badge? You don't have to sail on a new cruise ship or visit a different region of the world!
ShellWeek.com is set to go live later this week.
Read more: Royal Caribbean rolls out badges for every ship you've sailed on
One of the best parts of the new campaign is the chance to win a trip to Florida
Shell Week also features a sweepstakes where one lucky winner will receive a 2-day trip to Florida for two.
That's not all — at the heart of the experience is a special opportunity to spend a day in the field with a WWF scientist studying sea turtles in their natural habitat.
The heart of the campaign lies in connecting cruisers with Royal Caribbean Group's SEA the Future initiative
The initiative, which launched in 2023, focuses on sustaining the planet, energizing communities, and accelerating innovation.
Through the initiative, Royal Caribbean Group helps sustain the planet by improving the company's energy efficiency, treating the water it uses, and keeping waste from reaching landfills.
Additionally, they hope to inspire future generations, connect with local cultures, and support economic vibrancy.
The last pillar — accelerating innovation — reflects Royal Caribbean Group’s commitment to creating sustainable ship designs and exploring cutting-edge technologies that create best-in-class experiences.
Everything from the reduction of food waste to water conservation helps the company work toward their goal of achieving net-zero emissions by 2050.
Read more: Royal Caribbean reveals behind-the-scenes secret to how cruise ships make their own water
