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Royal Caribbean trademarks 15 names for possible cruise ship venues

In:
15 Jan 2021
By: 
Matt Hochberg

Royal Caribbean has started off 2021 getting busy at the United States Patent and Trademark Office.

Royal Caribbean Group filed 15 different trademark registrations with the PTO for names that sound like they might be used for cruise ship venue names.

Trademark registrations are notoriously vague, and rarely give much insight into what they may be used for onboard a cruise ship, but it can sometimes tip Royal Caribbean's hand in what they have planned.

All of these trademarks were filed on January 11, 2021.

Go Green

Filed under: Cruise ship services

Absolute Zero

Filed under: Cruise ship services

AquaDome

Filed under: Cruise ship services; Restaurant and bar services

Challenger's

Filed under: Cruise ship services

Roosevelt's Table

Filed under: Cruise ship services

Royal Dueling Pianos

Filed under: Cruise ship services

Royal Suite Club

Filed under: Cruise ship services

Cloud 17

Filed under: Cruise ship services; Providing recreational facilities in the nature of an adults-only pool area onboard a cruise ship

Lou's Jazz Club

Filed under: Cruise ship services

Playaway Park

Filed under: Cruise ship services

Surfside

Filed under: Cruise ship services

The Overlook

Filed under: Cruise ship services

The Lemon Post

Filed under: Bar services

The Yard

Filed under: Cruise ship services

Salty Sip

Filed under: Cruise ship services

Why do these trademarks matter?

If you are curious what might be next for Royal Caribbean, trademark filings are a good hint of what the cruise line may be thinking.

While a lot of trademarks get filed but never used, some do end up being the names of new venues, services or even cruise ships.

It can be argued that a trademark is filed when an idea reaches a point that there is a tangible chance the project may become a reality.  

Reading the trademarks rarely provide much insight into what the cruise line has planned, but these are important first steps for something new to become a reality.

Anyone looking at these registrations should remember that they are filed on behalf of the Royal Caribbean Group, which means these registrations could be intended for a sister cruise line brand, and not necessarily Royal Caribbean International.

With new cruise ships under construction, and other projects around the world in various stages of development, there is always a chance the dreamers at Royal Caribbean are ready to move from concept to reality, and locking in a name is part of that process.

What's your prediction?

Now is your chance to show us how much you (think you) know! Share your predictions what these trademarks will be used for on a cruise ship or private island in the future!