Royal Caribbean brings underwater adventures to Snapchat users
Royal Caribbean is offering everyone experience an undersea adventure with a first-of-its-kind social media innovation.
From June 21-25, Through the lens of Snapchat Spectacles, Royal Caribbean's Snapchat Channel will take viewers underwater, thanks to a custom-design scuba mask dubbed "SeaSeekers."
The mask was custom engineered by the cruise line for use with Snapchat Spectacles. It allows the wearer to snap while underwater and will give those above the surface a unique perspective into the intriguing underwater world of marine life. Fans can #SeekDeeper by following @RoyalCaribbean on Snapchat.
There will be three dives that will show what it is like to take an underwater adventure through the eyes of three well-known divers.
- In Cozumel, Mexico marine wildlife photographer and conservationist Roberto Ochoa will give viewers a rare glimpse into the annual migration of Whale Sharks.
- Marine Biologist Gabriela Nava and co-founder of the organization Oceanus, A.C. based in Mexico, will then take viewers to see a coral reef restoration project where she and her team have been working to restore the local reefs.
- In Belize, fans can follow along as free diver Ashleigh Baird visits the Great Blue Hole, an underwater sinkhole that is believed to be the largest of its kind.
"The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before," said Jim Berra, chief marketing officer and SVP of Marketing, Royal Caribbean International. "Snapchat continues to be a favorite channel for curious travellers and is the ideal platform for this first-of-its-kind undersea exploration. We are excited to find an innovative way to use the Snapchat Spectacles with our SeaSeeker mask so that we can bring the underwater experience to our guests as they visit the incredible destinations we sail to. We’ve even taken the added step of applying for a patent for the SeaSeekers mask so that we can bring it to our guests exclusively."
Fans can follow along on Royal Caribbean’s Snapchat channel or by searching on other social platforms by using #SeekDeeper.