Royal Caribbean booking trends slowest in six years
Royal Caribbean Associate Vice President & General Manager Jo Rzymowska said that booking trends in the United Kingdom are the slowest in the six years since she joined the company. Rzymowska believes Britons are waiting longer than usual to book their summer holidays.
Speaking at the launch of a new travel agent training website in London last night, Rzymowska thinks people are just waiting until it's closer to their vacations to book, “This year the booking trends have been the latest in my six years in tenure,” she said. “There are definitely people who haven’t booked their summer holiday yet who are holding out.”
So why the slow down? Rzymowska believes it's a combination of recent global events and concerns of economic uncertainty.
The good news for Royal Caribbean is that despite the reluctance of some to book, sales for 2011 are still up and Rzymowska thinks the rest of the year will be good as well.