In the United Kingdom, Royal Caribbean is trying to make pricing a cruise easier for its customers. Royal Caribbean will now adopt a "what you see is what you get" approach to pricing its cruises in an attempt to foster earlier bookings.
Mark Walter, Head of field sales for Royal Caribbean, thinks this move is a step in the right direction, "he new ‘what you see is what you get’ campaign from Royal Caribbean International marks a step-change in the promotion of cruising. All the prices and campaign elements are aimed towards making it easy for first-timer cruisers who will be comparing a holiday at sea with traditional land resorts options. We’ve scraped the traditional cruise jargon and focused on the incredible value that a cruise represents."
