Royal Caribbean has launched a new feature inside its mobile app called Vacay Market, and it’s not your typical cruise souvenir shop!
Vacay Market is a built-in shopping marketplace that you can now find directly on the Royal Caribbean app. The new marketplace allows users to purchase everything from Royal Caribbean–branded merchandise to vacation outfits, beauty products, kids’ clothing, toys, luggage, and pickleball gear!
Even better, it’s all shipped directly to your home, meaning you don’t need to be onboard now to purchase Royal Caribbean merchandise.
The new Vacay Market appears as a pop-up on the Royal Caribbean app’s homepage. Royal Caribbean describes Vacay Market as a place to “shop for stunning fashion, gifts, branded merch, and travel essentials,” with the added perk of direct, free shipping.
Vacay Market has hundreds of items available for purchase already, making it the perfect place to shop before your next Royal Caribbean cruise.
What you can buy from Vacay Market
Vacay Market is divided into different categories, including Branded Merch, Royal Badges, Apparel, Travel Essentials, Accessories, Home, Beauty & Wellness, Kids, Toys & Games, and Footwear.
While I expected to find mostly Royal Caribbean merchandise, I was surprised by the wide range of items available in Vacay Market. It felt more like shopping on Amazon, with a mix of cruise essentials and vacation necessities.
Of course, this is a great place to stock up on branded Royal Caribbean merch with the classic Crown & Anchor logo. You can find insulated tumblers, wine cups, notebooks, cosmetic cases, tote bags, passport wallets made from real leather, jewelry organizers, fanny packs, cooler totes, embroidered fleece blankets, and more.
Prices range from the low $20s for smaller items up to $70 for premium drinkware sets and specialty bags. You can even find pickleball equipment, including branded paddles and pickleball bags priced around $55–$60.
Vacay Market offers Royal Badges to bring home your cruise memories
One of the more interesting sections within Vacay Market is the Royal Badges collection. This appears to be Royal Caribbean’s attempt to turn cruise experiences into physical, collectible souvenirs.
Royal Badges include items like pins, T-shirts, premium baseball hats, and shot glasses, all themed around specific destinations or experiences. Currently, Perfect Day at CocoCay is the only available badge option, although we can likely expect to find more options in the future!
For example, the Royal Badges Pin Set of 2 is priced at $14 and labeled as “exclusively available in app” for purchase. The product description leans heavily into collectibility, describing the pins as keepsakes that are meant to showcase “earned badges and bragging rights” from past voyages.
The Vacay Market also includes apparel, beauty, home, and more
In addition to branded merchandise and Royal Badge items, Vacay Market also offers apparel, beauty products, and travel essentials for your upcoming cruise. The apparel section includes dresses, cover-ups, sarongs, jumpsuits, swimsuits, polos, and rashguards, with many items priced between $68 and $98. However, some items are priced close to $200.
Additionally, footwear includes flip-flops, slides, jelly sandals, handmade leather shoes, and loafers, with several items priced between $100–$200.
In the Beauty & Wellness section, you'll find plenty of travel-size beauty products and cruise must-haves. Options include sunscreen sticks and sprays, aloe cooling mists, grooming kits, oral care bundles, hair tools, essential oil rollerballs, and toiletry kits. Many of these items are practical for cruising, although you might find them priced higher in the Vacay Market than other retailers.
Finally, kids’ offerings include cruise outfits, UPF-rated swimwear, toys, puzzles, building block sets, STEM kits, kids’ tablets, headphones, and games.
How checkout works
Purchases from the Vacay Market are completed entirely inside the Royal Caribbean app. Items are shipped to your home and standard shipping is listed as free. The app indicates that shipping is typically within one to five business days after purchase.
In addition, some items will be fulfilled by third-party vendors rather than Royal Caribbean directly. Items will indicate which vendor will fulfill the order. Payment is handled like standard e-commerce checkout, with sales tax applied depending on location.
Some items are labeled app-exclusive, including many of the Royal Badge items, so be sure to check your Royal Caribbean app if you’re interested in beginning your collection!
