When cruises restart, Royal Caribbean's app will play its largest role yet in becoming the focal point for a healthy return to cruising.
Royal Caribbean Group announced on Tuesday it intends to leverage its mobile app for paving a way for a safe return to cruising.
Royal Caribbean's app already offered a variety of features and capabilities, but will grow to include more functionality including:
- Muster 2.0 – one of the least-loved, but most important, parts of a cruise vacation – the safety drill – is transformed from a process designed for large groups of people into a faster, more personal “one-to-few” approach that guests can complete at their own time.
- Scheduled arrival time – staggered arrival times for guests help eliminate crowds by managing the ebb-and-flow in parking lots, drop-off areas and terminals to allow for physical distancing from car to stateroom.
- Expedited boarding – by completing check-in with the app, scanning passport information and uploading a ‘selfie’ security photo, guests can generate a mobile boarding pass and qualify for an expedited boarding process. Debuted in 2018, the innovative, digital experience minimizes check-in and security lines at ports, allowing guests to get on board seamlessly and safely in minutes.
- Digital key – guests can unlock staterooms with their smartphones by downloading a digital key, available in just a few taps for select ships and staterooms.
- Stateroom automation – using their smartphone, guests have the ability to control elements inside their stateroom, such as the TV, lighting, window shades and temperature, limiting touchpoints while achieving higher levels of stateroom customization.
- Onboard account – guests can view onboard charges and credits in real time from anywhere on the ship without waiting in line or on hold.
- Daily planning – onboard activities, entertainment shows, dining and shore excursions are viewable and open for reservations all through the guest mobile app.
Royal Caribbean expects more advancements to be added to the app, including some changes that will take place "behind the scenes".
The mobile app is leveraged by ships across many Royal Caribbean International, Celebrity Cruises and Azamara ships.
In a statement to the press, Royal Caribbean Group believes the app is one piece of the overall strategy in keeping guests healthy and safe, "These innovations will further demonstrate the Group’s commitment to exceeding guests’ expectations as well as their standards for health and safety on a cruise."