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Royal Caribbean Nordic chooses new ad agency

22 Aug 2011

After a thorough agency competition shifts, Royal Caribbean Nordic has chosen Saatchi & Saatchi Norway to be their new ad agency. The Oslo agency will use the Nordic network in the operational work of the various markets. Royal Caribbean has previously been with agencies Shnel & Melnychuck  and Bates.

"We look forward to continuing collaboration with Saatchi & Saatchi. They are in the process convinced that they are the right agency for us now. We have big ambitions, both in Norway and other Nordic countries. Saatchis combination of excellent local agencies and a highly dense network is what we've been looking for", says Head of Marketing at Nordic Ellen Stebekk.

Agency Director Jon Fredrik Sand Engen at Saatchi & Saatchi is more than satisfied.

"This is great fun and exciting. We have all been cruise enthusiasts in a few weeks, and we have already become very fond of Royal Caribbean and its people. Being a developing Royal Caribbean and this market forward is a dream job. In Oslo, we are also proud to be chosen as the main agency for the Nordic countries", he said.

Royal Caribbean is the market leader in Scandinavia, with a market share of about 45 percent and, according to the company, a position in Norway that is stronger than in Sweden, Denmark and Finland.

"Cruise holidays that the form is growing rapidly, but has a lot to go on to take out the potential in all the Nordic markets. In the future we will do more local and regional initiatives. Therefore, we have a good strategic and creative master agency with a strong network, we have found in the Saatchi & Saatchi Norway," says Stebekk.