The newly opened cruise port of Falmouth (developed by the Port Authority of Jamaica in partnership with Royal Caribbean) is so busy with ships stopping there now that it has overtaken Ocho Rios as the busiest on the island, according to data from the PAJ and Jamaica Tourist Board (JTB).
Much of the crowds coming to Falmouth is thanks to Royal Caribbean's massive Oasis class ships that visit each week, carrying some 6,000 passengers and 2,000 crew.
Falmouth's effect is being felt all over the island as this month alone has seen a 41% rise in total cruise passengers at Falmouth, Montego Bay, Ochio Rios and Port Antonio compared to a year ago.
From February to April 2011, the Falmouth pier has had almost 100,000 passengers and 34,650 crew pass through which in turn has generated roughly US$8.7 million in passenger expenditure.
The Jamaica Public Bodies 2011-12 doesn't want to forget about Ochio Rios and plans to keep the former leader competitive, "To further capitalize on developments in the cruise industry and maintain a secured position in this area, plans are also in place to upgrade the Ocho Rios cruise ship pier".