Royal Caribbean just filed a series of bizarre trademarks, and one appears to be for a new restaurant.
According to the United States Patent and Trademark Office, the cruise line submitted a new trademark for a Korean restaurant.
Although trademark applications are vague, they give a general indication of what the word or phrase is intended for.
For example, the registration could indicate a new dining concept, modifications to the customer loyalty program, or general cruise ship services.
In this case, SEOULMATE™ is a "trademark registration [that's] intended to cover the categories of restaurant services; Korean restaurant services."
Another possibility is the trademark is intended for one of Royal Caribbean International's sister brands, such as Celebrity Cruises or Silversea.
To be very clear, Royal Caribbean International has not made a formal announcement about this. Rather, this article is simply speculating on future additions to the fleet based on the trademark filing.
Other interesting trademark filings
In addition to SEOULMATE™, Royal Caribbean filed a trademark for FRESH PRESS™. The registration is intended to cover the categories of restaurant services, specifically restaurant services featuring smoothies and juices.
This concept appears to align with the line's existing Vitality Café, which suggests that Royal Caribbean could rebrand (or add to) its healthy dining options.
It also seems that Royal Caribbean is thinking about creating more interactive experiences, like what they did with Admiral Awesome in Icon of the Seas' Surfside neighborhood.
The CAPTAIN COOL™ trademark filing "is intended to cover the categories of arranging, organizing, conducting, and hosting social entertainment events; Hosting and conducting social entertainment events, namely, family game shows, for others; Entertainment services in the nature of hosting social entertainment events; Hosting social entertainment events, namely, family friendly events or games; Conducting live entertainment in the nature of games featuring a balance beam, ball toss, 3-legged race, treasure hunt, and immersive story time."
Another trademark points to what the family-friendly events or games could be called: COOLYMPICS™.
According to the United States Patent and Trademark Office, the filing is "intended to cover the categories of arranging, organizing, conducting, and hosting social entertainment events; Hosting and conducting social entertainment events, namely, family game shows, for others; Entertainment services in the nature of hosting social entertainment events; Hosting social entertainment events, namely, family friendly events or games; Conducting live entertainment in the nature of games featuring a balance beam, ball toss, 3-legged race, treasure hunt, and immersive story time."
As with SEOULMATE™, Royal Caribbean has not made any announcements about the new filings and what they could mean for its ships.
It's not uncommon for the cruise line to file trademarks in batches, just in case they want to use the names later down the road.
In many cases, they may file multiple trademarks and end up only using one.
For example, last year, Royal Caribbean filed two trademarks for concepts relating to the "rental of beach chairs, towels, umbrellas, and cabanas for recreational use":
- Ultimate Family Cabana
- Ultimate Celebration Cabana
As of Dec. 2025, only the Ultimate Family Cabana has been fully conceptualized. The cruise line's largest cabana will be exclusively available at the Royal Beach Club Paradise Island.
However, that doesn't mean that they won't eventually use the name "Ultimate Celebration Cabana" somewhere else — perhaps at Perfect Day Mexico or the Royal Beach Club Cozumel? It's too soon to tell!
