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Royal Caribbean has a $100,000 cup on its new cruise ship that includes a lifetime drink package

17 Jan 2024
Matt Hochberg

Far from buried treasure at sea, Royal Caribbean has a souvenir that will cost six figures.

Royal Caribbean goblet costs $100,000

Royal Caribbean has a store on the brand new Icon of the Seas that sells just cruise line branded jewelry, and it incudes the most expensive cup I've ever seen.

The new cruise ship is selling a single cup that costs $100,000 that has Royal Caribbean logos on each side and is available in just one store.

Appropriately named Royal Bling, it's located in the Aquadome neighborhood and sells Royal Caribbean branded rings, necklaces, and other keepsakes adorned with the cruise line logo.

Royal Bling store

Clearly, it appeals to the Royal Caribbean super fan that loves not only to cruise, but cruise with Royal Caribbean and they want the world to see it.

Among the treasures in this store is a chalice that costs $100,000 and looks like something you might find guarded by the Grail Knight in an Indiana Jones movie.

Goblet cup

The cup is only available on Icon of the Seas and that price gets you not only a gold chalice adorned with jeweled bling, but it comes with an added benefit.

Royal goblet

If you buy it, it comes with an unlimited Royal Caribbean drink package for life.

That means you'll never have to pay for another beverage package for yourself ever again.

The Deluxe Beverage Package includes cocktails, spirits, liquors, beers, wine by the glass, sodas, water, mocktails, premium coffee and tea, and fresh-squeezed juice. Basically almost any drink on the ship up to $14 in value.

Drink package price onboard

If you're doing the math in your head, the Deluxe Beverage Package on the inaugural sailing of Icon of the Seas for one person across seven nights is $559.93 before gratuities. You can add another $100.73 with gratuities, to bring the price to $660.66.

Assuming that drink package price never changes and you only ever cruise 7-night cruises, it would take you about 151 cruises to "break even" on the goblet purchase.

It's not clear exactly what the goblet is made of to account for the value of the materials used in the cup.

The novelty goblet is one of several jewelry choices cruises can purchase on the ship. Most of the other jewelry comes in at a much lower price point.


During the President's Cruise earlier this year, President and CEO Michael Bayley was spotted wearing an over-the-top diamond encrusted Royal Caribbean Crown & Anchor logo on a silver chain, and it clearly resonated with someone.

The store could be a follow-up to that, and also addresses a possible need among Royal Caribbean's elite fans.

Cruise line loyalists are a passionate bunch, and representing their favorite cruise line in their everyday life is just as important to some as going on the ships.

The Royal Bling store has Crown and Anchor bracelets, rings, earrings and more.

Royal Bling jewelry store
Royal Bling jewelry
Royal Bling jewelry

Icon is the first cruise ship to have a Royal Caribbean themed jewelry store, and there plenty of other firsts on the ship too.

You can find Royal Bling near the Aquatheater entrance.

Icon is the first of the Icon Class, with at least two more ships under construction to follow.

Icon of the Seas in Miami

Icon is now the world's largest cruise ship and has more waterslides than any other ship, seven pools (including the first suspended infinity pool at sea), an entire neighborhood for families with young children, 40 different restaurants, bars and lounges.

At 250,800 tons, Icon of the Seas will sail from Miami and offer cruises to the eastern and western Caribbean.

Matt started Royal Caribbean Blog in 2010 as a place to share his passion for all things Royal Caribbean with readers. He oversees all the writers at Royal Caribbean Blog, and writes a great deal of content on a daily basis.  He has become one of the foremost expert on a Royal Caribbean cruise.

Over the years, he has reached Pinnacle Club status with Royal Caribbean's customer loyalty program.

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