Royal Caribbean Australia debuts new marketing campaign

Royal Caribbean Australia has debuted a new brand campaign that uses slogans such as, "this is not a cruise, this is a Royal Caribbean cruise" and "this is not your dream holiday, this is your next holiday."

Strategic branding and design company Hulsbosch created the campaign as a means of differentiating Royal Caribbean from its competitors.  The ads feature activities such as indoor sky diving, snorkeling, bumper cars and more.